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- Tasks: Join our team to develop and execute CRM strategies for customer retention and engagement.
- Company: Be part of a leading iGaming company in the heart of London.
- Benefits: Enjoy a dynamic work environment with opportunities for growth and collaboration.
- Why this job: Make an impact in the exciting world of sports betting while enhancing customer experiences.
- Qualifications: Fluent in Greek with proven CRM experience, ideally in sports betting or gaming.
- Other info: Experience with Optimove or similar platforms is a plus!
The predicted salary is between 36000 - 60000 £ per year.
BettingJobs is working with a leading iGaming company who are seeking to hire a knowledgeable CRM Executive to join their team in London.
Responsibilities:
- Develop and execute strategies for conversion, retention, and reactivation, supported by CRM campaigns.
- Plan for the long term by analysing customer segments, life cycles, and user experiences to optimise retention and ROI.
- Enhance customer experience by running targeted CRM campaigns, monitoring ROI, prioritising resources, reducing costs, and driving continuous improvement in collaboration with teams across development, design, support, and BI.
- Use data to track KPIs, improve customer segmentation, and guide market research to align with sports betting trends.
- Ensure CRM systems meet objectives, implement new tools for campaign optimisation, and manage ad hoc tasks.
- Test and monitor user experiences to identify and address errors, adapting campaigns to local needs.
- Provide competitive analysis and share insights across teams.
Requirements:
- Greek speaking or fluent in Greek and knowledgeable of the Greek market trends.
- Proven CRM experience in a similar role, ideally in both sports betting and gaming environment.
- Experience using Optimove or similar platform.
- Experience in running multichannel campaigns.
- Highly customer-centric with a good understanding of CRM strategies and practices.
- Knowledge and interest of online gaming products.
- Applied understanding of lifecycle development and optimisation.
- Data focused and ROI driven.
- Ability to build strong working relationships.
- A marketing/business degree level qualification or equivalent would be desirable.
Casino CRM Executive employer: BettingJobs
Contact Detail:
BettingJobs Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Casino CRM Executive
✨Tip Number 1
Familiarise yourself with the latest trends in the Greek iGaming market. Understanding local preferences and behaviours will help you tailor your approach and demonstrate your knowledge during interviews.
✨Tip Number 2
Network with professionals in the iGaming industry, especially those who have experience in CRM roles. Attend relevant events or join online forums to connect with others and gain insights that could give you an edge.
✨Tip Number 3
Showcase your data analysis skills by preparing examples of how you've used data to drive successful CRM campaigns in the past. Be ready to discuss specific KPIs you tracked and how they influenced your strategies.
✨Tip Number 4
Research the company’s current CRM strategies and campaigns. Being able to discuss their existing efforts and suggest improvements can set you apart as a proactive candidate who is genuinely interested in contributing to their success.
We think you need these skills to ace Casino CRM Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your CRM experience, especially in the sports betting and gaming sectors. Use specific examples of campaigns you've executed and their outcomes to demonstrate your expertise.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the iGaming industry and your understanding of the Greek market. Mention how your skills align with the responsibilities outlined in the job description, particularly your experience with multichannel campaigns.
Showcase Data Skills: Since the role is data-focused, include any relevant experience you have with data analysis and CRM tools like Optimove. Highlight specific KPIs you've tracked and how you've used data to improve customer segmentation and campaign performance.
Demonstrate Customer-Centric Approach: Emphasise your ability to enhance customer experiences through targeted CRM campaigns. Provide examples of how you've prioritised resources and collaborated with cross-functional teams to drive continuous improvement.
How to prepare for a job interview at BettingJobs
✨Show Your CRM Expertise
Make sure to highlight your previous experience in CRM roles, especially within the sports betting and gaming sectors. Be prepared to discuss specific campaigns you've executed and the results they achieved.
✨Demonstrate Data Savvy
Since the role is data-focused, be ready to talk about how you've used data to track KPIs and improve customer segmentation. Share examples of how your data-driven decisions have positively impacted retention and ROI.
✨Understand the Greek Market
As fluency in Greek and knowledge of the Greek market trends are essential, brush up on current trends and consumer behaviours in that region. This will show your potential employer that you’re not just a fit for the role but also for their target audience.
✨Prepare for Multichannel Campaign Discussions
Be ready to discuss your experience with multichannel campaigns. Think of examples where you successfully integrated different channels to enhance customer engagement and how you monitored their effectiveness.
