Brand & Marcomms Executive

BettingJobs is working with a well-established and highly successful B2C iGaming brand with offices in London, Cyprus and Latin America as they seek to hire a Brand & Marcomms Executive to join their team in London.

Responsibilities:

• Support the Brand & Communications Lead in evolving and executing brand strategy across all markets.
• Review global creative work for alignment with brand guidelines, positioning, and messaging.
• Provide cover during busy periods and team absences, including reviewing and approving marketing communications.
• Ensure consistency with brand pillars in all communications and creative assets.
• Collaborate with Country Managers to adapt messaging for local markets while maintaining brand integrity.
• Track messaging across markets monthly, using brand tracker insights to guide adjustments.
• Assist with market research, including brand tracking and customer/internal surveys.
• Act as the day-to-day brand contact, promoting understanding of brand values internally.
• Manage talent and music usage across markets, ensuring proper licensing.
• Work with creative and copy teams to update brand and tone of voice guidelines.
• Help deliver brand workshops to reinforce brand values and standards.
• Lead bi-annual competitor reviews and support strategic refinement with key stakeholders.
• Partner with product team on brand partnerships.
• Support Country Managers in executing brand activations, sponsorships, and events.
• Benchmark competitor activity monthly to support brand strategy development.
• Assist in reviewing brand campaign performance through trackers and bespoke research.
• Analyse market trends that may impact offline marketing efforts.

Requirements:

• 2-3 years in global brand marketing, ensuring consistent communication aligned with brand strategy.
• Experience developing creative across digital (e.g. Search, Display, Onsite) and ATL (TV, Radio, OOH) channels.
• Solid grasp of brand management and marketing strategy.
• Strong communication and interpersonal skills to update cross-functional teams.
• Excellent multitasking, project management, and deadline-driven mindset.
• High attention to detail, particularly in quality control and brand guideline adherence.
• Proven campaign experience across multiple channels and markets.
• Analytical mindset with the ability to extract actionable insights.
• Flexible and adaptable in a fast-paced environment.
• Familiarity with market research methods to inform decisions.
• Passion for gaming and entertainment; awareness of audience trends.
• iGaming experience is a plus, not essential.