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- Tasks: Lead marketing strategies and campaigns for exciting sports betting brands.
- Company: Join a dynamic UK sports betting company based in Cardiff, with a focus on innovation.
- Benefits: Enjoy a vibrant work culture, potential remote work options, and opportunities for growth.
- Why this job: Be part of a fast-paced industry, making an impact while working with a passionate team.
- Qualifications: Experience in sports betting marketing and digital acquisition is essential.
- Other info: Opportunity to shape brand launches and drive customer engagement.
The predicted salary is between 36000 - 60000 £ per year.
BettingJobs are working with a UK focused sports betting company, with offices in Cardiff. They are UKGC licensed and have 2 brands currently, soon to be launching a 3rd. They are looking for a Marketing Manager to join their team based in Cardiff.
Responsibilities:
- Own the marketing strategy across all brands from planning to execution.
- Drive customer acquisition campaigns, with a performance and ROI-focused mindset.
- Manage digital acquisition channels including PPC, Affiliates, SEO, social media, and Display.
- Oversee creative and messaging alignment across all platforms.
- Coordinate brand launches, ensuring effective market entry.
- Work closely with operations, product, and compliance to ensure alignment and efficiency.
- Manage agency relationships and, where needed, recruit freelancers or in-house support.
- Report on marketing KPIs and performance insights to leadership.
Requirements:
- Proven experience in sports betting, gaming, or regulated entertainment marketing.
- Strong background in digital acquisition and growth marketing.
- A self-starter who's comfortable building from the ground up.
- Ability to manage and switch between multiple brand voices and strategies.
- Deep understanding of UK betting markets and customer behaviour.
- Familiarity with UKGC marketing compliance.
- Excellent communication and leadership skills.
Marketing Manager in Cardiff employer: Betting Jobs
Contact Detail:
Betting Jobs Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager in Cardiff
✨Tip Number 1
Familiarise yourself with the UK sports betting landscape. Understanding the latest trends, customer behaviours, and regulatory requirements will give you an edge in interviews and discussions.
✨Tip Number 2
Network with professionals in the sports betting and gaming industry. Attend relevant events or join online forums to connect with others who can provide insights or even referrals for the Marketing Manager position.
✨Tip Number 3
Showcase your digital marketing skills by creating a portfolio of successful campaigns you've managed. Highlight your experience with PPC, SEO, and social media to demonstrate your ability to drive customer acquisition.
✨Tip Number 4
Prepare to discuss how you would approach brand launches and market entry strategies. Having a clear plan or examples from your past experiences will impress the hiring team and show your strategic thinking.
We think you need these skills to ace Marketing Manager in Cardiff
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in sports betting and digital marketing. Use specific examples of campaigns you've managed and the results achieved, particularly focusing on customer acquisition and ROI.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the sports betting industry and outline how your skills align with the responsibilities of the Marketing Manager role. Mention your familiarity with UKGC compliance and your ability to manage multiple brand voices.
Showcase Your Achievements: When detailing your previous roles, focus on quantifiable achievements. For instance, mention any successful digital acquisition campaigns you've led, including metrics like increased customer engagement or revenue growth.
Research the Company: Familiarise yourself with the company's brands and their market positioning. Understanding their current marketing strategies and challenges will help you tailor your application and demonstrate your knowledge during potential interviews.
How to prepare for a job interview at Betting Jobs
✨Know Your Brands
Before the interview, make sure you research the company's existing brands and their upcoming third brand. Understanding their unique selling points and target audiences will help you demonstrate your knowledge and passion for the role.
✨Showcase Your Digital Skills
Prepare to discuss your experience with digital acquisition channels like PPC, SEO, and social media. Bring examples of successful campaigns you've managed, focusing on performance metrics and ROI to highlight your results-driven mindset.
✨Understand Compliance
Familiarise yourself with UKGC marketing compliance regulations. Being able to discuss how you would ensure adherence to these guidelines in your marketing strategies will show that you are a responsible candidate who understands the industry's legal landscape.
✨Demonstrate Leadership
Be ready to share examples of how you've led teams or projects in the past. Highlight your communication skills and ability to coordinate with different departments, as this role requires collaboration with operations, product, and compliance teams.
