At a Glance
- Tasks: Lead data strategy and analytics for a growing leisure and entertainment group.
- Company: Join a dynamic, publicly listed company expanding into New Zealand.
- Benefits: Competitive salary, leadership role, and opportunities for international growth.
- Other info: Be part of a culture that values innovation and data literacy.
- Why this job: Shape the future of data-driven marketing in an exciting industry.
- Qualifications: Senior leadership experience in data and marketing technology required.
The predicted salary is between 90000 - 110000 £ per year.
Betting Jobs is partnering with a publicly listed leisure and entertainment group headquartered in Australasia as it expands its land-based operations, beginning with a strategic market entry into New Zealand.
This growth initiative is expected to support wider international online expansion plans in the future.
- As part of this journey, the business is seeking to appoint a
- Director of Data, Analytics & Marketing Technology to join its team in either
Malta or London.
Responsibilities
- Define and own the data and analytics strategy, including governance and KPI definitions.
- Build and maintain scalable, high-quality data architecture and a single source of truth.
- Own data integration across internal teams and external vendors (CRM, payments, product, marketing, compliance).
- Deliver end-to-end reporting and insight across commercial, product, marketing and risk performance.
- Provide executive and Board-level reporting, enabling forward-looking decision support.
- Define marketing measurement frameworks, tracking standards and key performance metrics (CAC, ROAS, attribution, LTV).
- Select and optimise martech and analytics tools, ensuring full ecosystem integration.
- Deliver product and customer journey analytics across web and app platforms.
- Lead experimentation and test-and-learn approaches across product, CRM and marketing.
- Support analytics for risk, fraud, payments, AML and safer gambling.
- Enable AI and advanced analytics use cases (e. g. personalisation, churn, CLV, optimisation).
- Build and scale a lean data and analytics function and define future capability model.
- Drive data literacy and embed a data-driven culture across the organisation.
Requirements
- Senior leadership experience in data, analytics or marketing technology.
- Proven experience building or scaling analytics capabilities in digital or high-growth environments.
- Strong expertise in data architecture, governance, BI, KPI frameworks and reporting.
- Strong experience in marketing measurement, attribution, CRM and customer analytics.
- Experience selecting and managing data, BI or martech platforms and vendors.
- Strong commercial acumen and ability to link insight to business outcomes.
- Excellent communication skills with executive and cross-functional stakeholders.
- Strong understanding of data privacy, governance and responsible data use.
- Experience within the i Gaming industry.
- Experience in product analytics, experimentation, CRM personalisation or regulated analytics advantageous.
- Exposure to AI, machine learning or predictive analytics advantageous.
- #J-18808-Ljbffr
Director of Data Analytics and Marketing Technology employer: Betting Jobs
At BettingJobs, we pride ourselves on being an excellent employer, offering a dynamic work culture that fosters growth and development for our employees. Located in East Kilbride, our headquarters provides a supportive environment where you can enhance your commercial skills while working alongside industry leaders in the digital Sports Betting and iGaming sectors. With ample opportunities for professional advancement and a commitment to employee well-being, we are dedicated to making your career journey both meaningful and rewarding.
StudySmarter Expert Advice🤫
We think this is how you could land Director of Data Analytics and Marketing Technology
✨Get Involved in Data Science Meetups
Tap into local data science meetups or workshops to connect with fellow enthusiasts and professionals. These events are goldmines for networking, and sometimes even lead directly to job openings at companies like Betting Jobs!
✨Show Off Your Projects
Start building a public portfolio showcasing your data science projects on platforms like GitHub or personal websites. Highlight unique analyses or models you've developed. This not only demonstrates your skills but also gets your name out there for roles like Director of Data Analytics and Marketing Technology at Betting Jobs.
✨Leverage Professional Networks
Join professional bodies related to data science, like the Data Science Society or similar organisations. Getting involved can lead to mentorship opportunities and insider knowledge about full-time positions at companies like Betting Jobs.
✨Apply Directly through Our Website
When you find a suitable opening like Director of Data Analytics and Marketing Technology at Betting Jobs, make sure to apply directly through our website. It gives you an edge and shows you're keen to join our team. Plus, who doesn’t love a direct application? It’s easier than navigating through job boards!
We think you need these skills to ace Director of Data Analytics and Marketing Technology
Some tips for your application 🫡
Show Off Your Projects:In the world of data science, your projects can speak volumes about your skills. Make sure to showcase a few key projects in your CV or portfolio, especially those that highlight your ability to work with data sets, build models, or use relevant tools like Python, R, or SQL. Don’t forget to include links to any GitHub repositories if applicable!
Quantify Your Achievements:Employers love numbers! When drafting your CV, highlight your achievements with quantifiable results. For instance, mention how your data analysis led to a certain percentage increase in efficiency or revenue at a previous job or project. These details can really make your application pop!
Craft a Tailored Cover Letter:For a full-time role at Betting Jobs, your cover letter should reflect your passion for data science and your excitement about the specific projects or values of the company. Dive into why you’re a good fit, how your skills align with their needs, and any unique perspectives you can bring to the team.
Stand Out with Relevant Courses and Certifications:Although experience talks, relevant courses or certifications can be your ticket to impressing hiring managers at Betting Jobs. Mention any standout courses you've completed that equipped you with essential skills, such as machine learning certifications or data visualisation courses. This shows your commitment to continuously developing your skills in the field!
How to prepare for a job interview at Betting Jobs
✨Brush Up on Your Statistics
For a data science role, we need to seriously sharpen our statistics skills. Get ready to tackle technical questions on probability distributions, hypothesis testing, and regression analysis. These are often the bread and butter of data science interviews, so don't just skim over them!
✨Showcase Your Projects
Prepare a killer portfolio showcasing your data science projects. We should include details about the datasets used, the tools and techniques applied, and the impact of your findings. If we can walk them through a particularly challenging project or a cool visualisation that had real-world implications, it’ll really make us stand out!
✨Get Comfortable with Python and R
Most data science positions require us to be proficient in programming languages like Python and R. We should practice common libraries like pandas, NumPy, and scikit-learn, and be ready for live coding exercises or algorithm questions. Showing off our coding chops can really impress the interviewers at Betting Jobs!
✨Prepare for Case Studies
Expect to encounter real-world case studies during the interview. We might be asked how we’d approach a data problem or analyse a dataset to extract insights. It's essential to think out loud and demonstrate our problem-solving process so that the interviewer can see our logical thinking in action.
