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- Tasks: Execute and optimise CRM campaigns for an exciting iGaming company.
- Company: Join a well-established iGaming firm based in vibrant Liverpool.
- Benefits: Enjoy a dynamic work environment with opportunities for growth and collaboration.
- Why this job: Perfect for sports and casino enthusiasts looking to make an impact in marketing.
- Qualifications: 1+ year in iGaming, basic HTML skills, and a passion for data-driven decisions.
- Other info: Work closely with creative teams and ensure compliance with industry regulations.
The predicted salary is between 30000 - 42000 £ per year.
BettingJobs is currently working with a well-established iGaming company based in Liverpool who are looking for a CRM Executive to join their team. The CRM Executive will be responsible for executing Customer Relationship Management campaigns and ensuring that all communications are delivered with precision and effectiveness. This role would suit an individual with experience in the iGaming industry and knowledge of CRM tools who has a passion for sports and casino.
Responsibilities:
- Campaign Execution: Build, test, and deploy CRM campaigns (email, SMS, push notifications) with CRM Agency using Xtremepush.
- Segmentation & Targeting: Utilise customer data to segment and personalise campaigns for maximum engagement and retention.
- HTML Editing: Use basic HTML skills to troubleshoot and edit email templates where necessary.
- Quality Assurance: Ensure all CRM communications are accurate, well-formatted, and compliant with industry regulations, demonstrating strong attention to detail.
- Performance Analysis: Monitor campaign performance, report key metrics, and provide insights for optimisation.
- Collaboration: Work closely with design, content, and marketing teams to ensure campaigns align with brand and business goals.
- Compliance & Best Practices: Ensure all CRM activities comply with gambling regulations and responsible gaming guidelines.
Requirements:
- 1+ Year of experience in the iGaming industry is preferred.
- Proficiency in Xtremepush or similar CRM/email marketing tools.
- Basic HTML skills for email template customisation.
- Excellent attention to detail with the ability to spot errors before campaign deployment.
- A self-motivated individual that can work in an autonomous environment but with guidance when required.
- Strong analytical skills and ability to interpret data to drive decision-making.
- Ability to work in a fast-paced, deadline-driven environment.
- Basic knowledge of Sports and Casino.
- Good communication skills and a team-oriented mindset.
- Experience with A/B testing and campaign optimisation.
- Knowledge of GDPR and other data privacy regulations.
- Familiarity with customer lifecycle marketing strategies.
CRM Executive in Liverpool employer: Betting Jobs
Contact Detail:
Betting Jobs Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Executive in Liverpool
✨Tip Number 1
Familiarise yourself with the iGaming industry and its trends. Understanding the latest developments in sports and casino gaming will not only help you during interviews but also demonstrate your passion for the field.
✨Tip Number 2
Get hands-on experience with CRM tools like Xtremepush. If you haven't used it before, consider exploring tutorials or free trials to understand its functionalities, as this knowledge will be crucial for the role.
✨Tip Number 3
Brush up on your HTML skills. Since basic HTML editing is part of the job, being comfortable with troubleshooting and customising email templates will give you an edge over other candidates.
✨Tip Number 4
Network with professionals in the iGaming sector. Attend industry events or join online forums to connect with others in the field, which can lead to valuable insights and potential referrals for the position.
We think you need these skills to ace CRM Executive in Liverpool
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in the iGaming industry, particularly any roles related to CRM. Emphasise your familiarity with tools like Xtremepush and your basic HTML skills.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for sports and casino, as well as your understanding of customer relationship management. Mention specific campaigns you've executed or optimised in the past.
Highlight Relevant Skills: In your application, clearly outline your analytical skills and attention to detail. Provide examples of how you've used data to drive decisions or improve campaign performance.
Showcase Compliance Knowledge: Demonstrate your understanding of GDPR and other data privacy regulations in your application. This will show that you are aware of the compliance aspects crucial to the role.
How to prepare for a job interview at Betting Jobs
✨Show Your Passion for iGaming
Make sure to express your enthusiasm for the iGaming industry during the interview. Share any personal experiences or insights you have about sports and casino games, as this will demonstrate your genuine interest in the role.
✨Highlight Your CRM Tool Experience
Be prepared to discuss your experience with CRM tools, particularly Xtremepush or similar platforms. Provide specific examples of campaigns you've executed, focusing on your role in segmentation, targeting, and performance analysis.
✨Demonstrate Attention to Detail
Since attention to detail is crucial for this role, consider bringing examples of past work where you ensured quality assurance in communications. Discuss how you spot errors and maintain compliance with industry regulations.
✨Prepare for Data-Driven Discussions
Brush up on your analytical skills and be ready to talk about how you've used data to drive decision-making in previous roles. Prepare to discuss A/B testing and campaign optimisation strategies you've implemented.
