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- Tasks: Lead exciting marketing campaigns for an online casino and optimise player engagement.
- Company: Join a well-established UKGC operator with a dynamic team in East Sussex.
- Benefits: Enjoy a hybrid work setup, competitive salary, and opportunities for professional growth.
- Why this job: Make a real impact in the gaming industry while collaborating with creative minds.
- Qualifications: Experience in online casino management and strong CRM skills are essential.
- Other info: Be part of a vibrant culture that values innovation and teamwork.
The predicted salary is between 36000 - 60000 £ per year.
BettingJobs is working with an established UKGC operator who are seeking to bring in a Casino Marketing Lead to join their team in East Sussex. Our client is offering a hybrid set up for this position.
Key Responsibilities:
- Collaborate with Product, Games, Design and Compliance to align campaigns with key features and promotional activity.
- Represent CRM in wider business discussions, contributing to strategy and cross-functional initiatives.
- Manage the day-to-day operations of the online casino platform.
- Work with game providers to launch new content and ensure a competitive product offering.
- Monitor game performance, promotions, and player engagement to optimise revenue.
- Assist in planning and executing casino promotions and campaigns.
- Ensure compliance with UKGC regulations and responsible gaming policies.
- Collaborate with internal teams (marketing, CRM, payments) to enhance player experience.
- Analyse data to identify trends, opportunities, and areas for improvement.
- Report on campaign performance, always using data and come with KPI performance - activity, turnover, bonus costs, revenue, ROI & overall product performance.
- Take an active interest in compliance and regulation, always understanding how it affects customers and campaigns.
- Present ideas for original content and bespoke games.
- Manage the exclusive roadmap, ensuring strong content all year round.
- Understand which games, mechanics, features, and themes work well in certain markets while providing feedback and suggestions internally.
- Offer game suggestions for marketing activities, ensuring the right games are provided to our players at the right time.
- Compile game benchmark statistics from key suppliers and our own internal data to review game performance and share insight with internal stakeholders.
Requirements:
- Proven experience in an online Casino Manager role or similar within the iGaming industry.
- Experience with CRM tools.
- Strong understanding of online casino games, player behaviour, and market trends.
- Diligent, thorough, a good communicator and able to respect deadlines and team colleagues.
- Data-driven and detail-orientated with good analytical and problem-solving skills.
- Excellent communication, organizational, teamwork and interpersonal skills.
- Passion for the gaming industry and a proactive, results-driven attitude.
- Knowledge of iGaming providers and aggregators, what content they offer, and where.
- Competence in using Microsoft Office applications, including Excel, PowerPoint and Word.
- Experienced with Xtremepush.
- High attention to detail.
Casino Marketing Lead in Brighton employer: Betting Jobs
Contact Detail:
Betting Jobs Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Casino Marketing Lead in Brighton
✨Tip Number 1
Network like a pro! Get out there and connect with people in the iGaming industry. Attend events, join online forums, and don’t be shy about reaching out on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! When you get the chance to chat with potential employers, make sure to highlight your experience with CRM tools and your understanding of player behaviour. Bring examples of how you've optimised campaigns or improved player engagement.
✨Tip Number 3
Be data-driven! Employers love candidates who can analyse trends and report on performance. Brush up on your analytical skills and be ready to discuss how you've used data to drive results in past roles.
✨Tip Number 4
Apply through our website! We’ve got loads of opportunities waiting for you. Make sure to check out our listings regularly and apply directly to increase your chances of landing that Casino Marketing Lead role!
We think you need these skills to ace Casino Marketing Lead in Brighton
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Casino Marketing Lead role. Highlight your experience in the iGaming industry and any relevant CRM tools you've used. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Share your passion for the gaming industry and how your previous roles have prepared you for this position. We love seeing enthusiasm and a proactive attitude!
Showcase Your Analytical Skills: Since data-driven decision-making is key, include examples of how you've used data to optimise campaigns or improve player engagement. We appreciate candidates who can back up their claims with solid evidence!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates. Let’s get started on this journey together!
How to prepare for a job interview at Betting Jobs
✨Know Your Stuff
Make sure you brush up on your knowledge of online casino games and player behaviour. Familiarise yourself with the latest trends in the iGaming industry, as well as the specific games and mechanics that resonate with players. This will show your passion for the industry and help you stand out.
✨Data is Your Best Friend
Since this role is data-driven, be prepared to discuss how you've used data to optimise campaigns in the past. Bring examples of how you've analysed performance metrics and made recommendations based on your findings. This will demonstrate your analytical skills and attention to detail.
✨Collaboration is Key
Highlight your experience working with cross-functional teams. Be ready to share examples of how you've collaborated with marketing, CRM, and product teams to enhance player experiences or launch successful campaigns. This shows you can work well in a team and contribute to broader business discussions.
✨Stay Compliant
Understanding compliance and responsible gaming policies is crucial in this role. Brush up on UKGC regulations and be prepared to discuss how you've ensured compliance in previous roles. This will show that you take these responsibilities seriously and are committed to maintaining high standards.
