At a Glance
- Tasks: Lead creative strategies for paid social ads and optimise high-converting content.
- Company: Join Bettervits, a fast-growing DTC brand aiming to be the #1 vitamin brand in the UK.
- Benefits: Enjoy a fully remote role with competitive pay and flexible working hours.
- Other info: Fast-paced environment with great growth opportunities and no micromanagement.
- Why this job: Make a real impact in a dynamic team culture focused on creativity and results.
- Qualifications: 3+ years in creative strategy with proven success in paid social advertising.
The predicted salary is between 50000 - 65000 £ per year.
Bettervits is one of the fastest growing in its industry and we're on a path to becoming the #1 vitamin brand in the UK. Having served millions of happy customers, we operate with speed, creativity and performance. Our culture is built on ownership, trust and results. No micromanagement, just high standards and people who love what they do.
We’re looking for a Creative Strategist to take charge of our paid social strategies. This isn’t traditional marketing — it’s performance-led, commercially driven, and directly tied to sales. You’ll own and execute a 7-figure budget to lead growth strategy centered around high-converting content, rapid creative testing, and constant optimisation. You’ll analyse what content actually converts, build revenue-focused briefs, and scale UGC, brand-led and storytelling campaigns that drive measurable results. Working closely with creative, paid media, and wider teams, you’ll be responsible for adding fuel to our paid acquisition engine.
The Profile
- Proven experience driving significant performance results through paid social creative (Meta, TikTok, etc.), with clear impact on revenue and CPA.
- Strong background in building and scaling performance-driven creative strategies, not just producing content but owning what converts.
- Experience managing high-volume creative pipelines (e.g., hundreds–thousands of ads per month), including testing frameworks and iteration cycles.
- Deep understanding of what makes ads convert — hooks, angles, messaging, formats, and how to systematically find and scale winners.
- Hands-on familiarity with paid social platforms and ad mechanics (Meta Ads Manager, TikTok Ads), including how creative influences delivery and performance.
- Highly commercial and data-driven — fluent in metrics like CPA, ROAS, CTR, CVR, and able to optimise creative based on performance data.
- Exceptional communicator and operator — able to brief creators/designers clearly, manage output at scale, and align with paid media teams.
The Responsibilities
- Analyse paid social performance (Meta, TikTok, YouTube) to identify what’s working — using metrics like hook rate, hold rate, CTR, CPA, and ROAS to extract actionable insights.
- Translate data into clear creative direction — identifying winning formats, messaging, and customer pain points that drive conversions.
- Develop high-converting ad concepts and scripts — including hooks, angles, and full funnel creative aligned with DTC customer journeys.
- Lead creative production by briefing UGC creators, influencers, and editors — ensuring output is optimised for performance and scalability.
- Build and manage high-volume creative pipelines — maintaining asset libraries and enabling rapid iteration across winning concepts.
- Own the testing roadmap — running structured A/B tests, iterating on winners, and continuously improving performance through data-driven experimentation.
The Requirements
- 3+ years of experience in creative strategy or performance creative roles.
- Experience working in high-growth, paid social-led DTC brands.
- Deep expertise in Meta and TikTok advertising ecosystems.
- Strong analytical skills and the ability to interpret performance data to inform creative decisions.
- A portfolio of direct-response ad concepts, scripts, or campaigns that delivered measurable results.
- A proven track record of driving revenue growth through paid creative.
- Experience briefing or directing creators, influencers, or UGC production.
- Strong understanding of performance marketing metrics (ROAS, CPA, CTR, Hook Rate, etc.).
- Excellent communication skills — able to present insights and defend creative decisions with data.
The Rewards
- Fully remote – work from anywhere.
- Competitive Compensation Package.
- Flexible working environment – results > hours.
- No micromanagement – full ownership and trust.
- Fast-paced, ambitious team culture.
- Growth opportunities in a fast-scaling environment.
How to Apply
You must include your CV with your LinkedIn application. Location: Remote Type: Full-time / Contractor Start Date: ASAP.
Creative Strategist - Social Ads in Telford employer: Bettervits
At Bettervits, we pride ourselves on being one of the fastest growing DTC groups in the UK, offering a dynamic and empowering work environment where creativity and performance thrive. Our fully remote setup allows for flexibility and autonomy, fostering a culture built on trust and high standards without micromanagement. With ample opportunities for growth in a fast-scaling environment, we are committed to supporting our employees in achieving their professional goals while driving impactful results.
StudySmarter Expert Advice🤫
We think this is how you could land Creative Strategist - Social Ads in Telford
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Bettervits and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Bettervits are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Bettervits on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Bettervits. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Creative Strategist - Social Ads in Telford
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Bettervits. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Bettervits:Show us that you’ve done your homework! In your application, briefly mention what you admire about Bettervits’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Bettervits
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Bettervits will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Bettervits, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
