At a Glance
- Tasks: Manage social media channels and build a vibrant brand community online.
- Company: Join Bettervits, one of the UK's fastest growing nutrition brands.
- Benefits: Fully remote work, competitive pay, and creative freedom.
- Other info: Great growth opportunities and a culture built on trust and ownership.
- Why this job: Be part of a fast-paced team and make a real impact in health and wellness.
- Qualifications: Experience in social media management and community engagement.
The predicted salary is between 28800 - 43200 £ per year.
Social Media Manager – Brand & Community
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Bettervits is one of the UK's fastest growing nutrition brands and our mission is to be the biggest. We are a fast-growing digital brand operating in the health and wellness/e-commerce space. We move fast, we think creatively, and we scale what performs. Our team is built on ownership, trust and results - no micromanagement, just high standards and big energy. If you live and breathe social media, paid ads and creative problem solving - you’ll fit right in.
Location: Remote
Type: Full-Time / Contractor
Start Date: ASAP
Role Overview
We are looking for a Social Media Manager to build and nurture a vibrant brand community across social platforms. You’ll work closely with the Social Media Strategist and Content Creators to manage content calendars end-to-end, oversee scheduling, caption writing, community engagement, and act as the guardian of our brand.
This role requires someone with a strong understanding of content, brand voice, storytelling, and online community building. You should have experience growing a brand across multiple channels through a combination of consistency, creativity, and strategy.
The ideal candidate thrives both independently and collaboratively, takes initiative, and is proactive in driving ideas forward. You’re creative, digitally savvy, and always in tune with the latest trends in social culture. While content creation isn’t the main focus, someone who isn’t afraid to get in front of the camera is a bonus. You’ll be confident managing channels end-to-end and ensuring the brand feels authentic and engaging online.
Key Responsibilities
- Manage Social Channels: Oversee content scheduling, maintain and update social calendars, write captions, and manage community engagement across TikTok, Instagram, YouTube Shorts, and X, ensuring a consistent and authentic brand presence.
- Build and Nurture Communities: Grow and engage audiences across Instagram, TikTok, Facebook Groups, WhatsApp, and broadcast channels, driving interaction, loyalty, and retention.
- Shape Brand Voice: Execute and evolve the brand tone of voice across all platforms, writing compelling captions that engage and build trust.
- Support Content Strategy: Work with the Social Media Strategist and Content Creators to develop creative briefs, campaign ideas, and content plans.
- Stay Ahead of Trends: Monitor platform updates, social trends, and digital culture, applying insights to keep the brand relevant and engaging.
- Collaborate and Support: Work cross-functionally with performance, creative, and influencer teams; support influencer strategy by identifying and engaging potential creators.
- Leverage Tools: Use AI tools to support workflow, while ensuring creativity remains authentic and original.
What You Need
- Proven experience growing brand social channels and managing multiple platforms.
- Strong understanding of social strategy, storytelling, and content frameworks.
- Ability to write clear, engaging captions and maintain a consistent brand voice.
- Confident, creative, and able to generate fresh ideas.
- Experienced in community management, building trust and engagement with audiences.
- Knowledgeable in social analytics, able to interpret data and optimise performance.
- Independent, self-driven, and proactive.
- Experience using Sprout Social or a similar social management tool.
- Highly organised and reliable, able to manage multiple channels.
- Strong problem-solving skills and able to find solutions independently.
Bonus Skills
- Skilled in short-form content creation (TikTok, Instagram Reels) with basic video editing skills (CapCut or similar).
- Comfortable appearing on camera when needed.
Why Work With Us
- Fully remote – work from anywhere
- Competitive Compensation Package
- Flexible working environment – results > hours
- No micromanagement – full ownership and trust
- Creative freedom and room to experiment
- Fast-paced, ambitious team culture
- Growth opportunities as we scale
How to Apply
To be considered, please send:
- Your CV or LinkedIn
- Links to brand social accounts you've managed
- Examples of content you’ve created (portfolio, TikTok/IG link or folder)
- A short note answering: What’s one tactic you’ve used to turn casual followers into an engaged community?
Applications without examples of work will not be reviewed.
Seniority level
- Entry level
Employment type
- Full-time
Job function
- Marketing and Sales
Industries
- Retail and Manufacturing
Referrals increase your chances of interviewing at Bettervits by 2x
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Social Media Manager – Brand & Community employer: Bettervits
Bettervits is an exceptional employer, offering a fully remote work environment that promotes flexibility and a results-focused culture. As one of the UK’s fastest-growing nutrition brands, we provide our team with clear opportunities for professional growth while fostering a supportive and collaborative atmosphere. Join us to be part of a creative team that values innovation and performance in the dynamic world of digital marketing.
StudySmarter Expert Advice🤫
We think this is how you could land Social Media Manager – Brand & Community
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Bettervits and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Bettervits are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Bettervits on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Bettervits. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Social Media Manager – Brand & Community
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Bettervits. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Bettervits:Show us that you’ve done your homework! In your application, briefly mention what you admire about Bettervits’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Bettervits
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Bettervits will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Bettervits, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
