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- Tasks: Lead the expansion of Bettervits into retail and wholesale channels across the UK and internationally.
- Company: Join one of the UK’s fastest-growing nutrition brands with a high-trust culture.
- Benefits: Fully remote work, competitive compensation, flexible hours, and creative freedom.
- Why this job: Make a real impact in the health and wellness industry while driving growth.
- Qualifications: Experience in retail partnerships and strong network within the wellness space.
- Other info: Great opportunity for career growth in a fast-moving environment.
The predicted salary is between 36000 - 60000 £ per year.
Location: Remote
Type: Full-Time / Contractor
Start Date: ASAP
Important: applications without examples of retail listings, wholesale partnerships, or distributor relationships will not be considered.
About Us
Bettervits is one of the UK’s fastest-growing nutrition brands - and we’re on a mission to become the biggest. We’re a fast-moving digital brand in the health, wellness, and e-commerce space, built on ownership, trust, and results. No micromanagement - just high standards, creative thinking, and people who get things done.
Role Overview:
We are seeking an experienced and entrepreneurial Head of Wholesale & Retail Partnerships to lead the expansion of Bettervits into retail and wholesale channels across the UK and internationally. This role will be responsible for building and executing our retail distribution strategy from the ground up — identifying new opportunities, developing relationships with key retail buyers and distributors, and securing listings with premium health, wellness, pharmacy, and lifestyle retailers. Working closely with the leadership, operations, and marketing teams, the Head of Wholesale & Retail Partnerships will play a critical role in unlocking a major new growth channel for the brand. The ideal candidate has a strong network within the retail and wellness space, understands the economics of wholesale distribution, and has experience successfully bringing consumer brands into retail environments.
Responsibilities:
- Develop and execute Bettervits’ wholesale and retail expansion strategy across the UK and key international markets.
- Identify and secure new retail partnerships with health, wellness, pharmacy, and lifestyle retailers.
- Build and manage relationships with retail buyers, distributors, and strategic partners.
- Lead outreach and negotiations with retail accounts, including pricing, margin structures, and commercial terms.
- Manage onboarding of new retail partners, ensuring smooth integration with supply chain, operations, and fulfilment.
- Work closely with internal teams to ensure inventory planning, forecasting, and retail demand are aligned.
- Support retail marketing initiatives including promotions, trade marketing, and in-store activations.
- Represent the brand at trade shows, industry events, and retail meetings.
- Monitor performance of wholesale and retail channels, providing reporting and insights to leadership.
- Identify new opportunities for growth including international distribution, retail partnerships, and wholesale programs.
Ideal Profile:
- Previous experience building or managing wholesale and retail distribution channels for a consumer brand.
- Strong existing network of relationships with retail buyers, distributors, and industry partners.
- Deep understanding of retail pricing structures, margins, and wholesale economics.
- Experience negotiating commercial agreements and securing retail listings.
- Highly organised with strong commercial instincts and ability to drive revenue growth.
- Entrepreneurial mindset and ability to operate autonomously in a fast-moving environment.
- Strong communication, relationship-building, and negotiation skills.
- Passion for health, wellness, and consumer brands.
Why Work With Us
- Fully remote - work from anywhere
- Competitive compensation package
- Flexible working + results > hours
- High-trust culture, no micromanagement
- Creative freedom and autonomy
- Huge growth potential as we scale
Head of Wholesale & Retail Partnerships employer: Bettervits
Contact Detail:
Bettervits Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Wholesale & Retail Partnerships
✨Network Like a Pro
Get out there and connect with people in the retail and wellness space. Attend industry events, trade shows, and even local meetups. Building relationships can open doors to opportunities that aren’t advertised!
✨Showcase Your Success
When you get the chance to chat with potential employers, come prepared with examples of your past successes in securing retail partnerships. Share specific numbers and outcomes to really impress them!
✨Be Ready to Negotiate
Brush up on your negotiation skills! Be ready to discuss pricing, margins, and commercial terms confidently. This is crucial for roles like the Head of Wholesale & Retail Partnerships, so practice makes perfect.
✨Apply Through Our Website
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace Head of Wholesale & Retail Partnerships
Some tips for your application 🫡
Show Us Your Experience: Make sure to include specific examples of your retail listings, wholesale partnerships, or distributor relationships. We want to see what you've done in the past that makes you a great fit for this role!
Tailor Your Application: Don’t just send a generic CV and cover letter. Tailor your application to highlight how your skills and experiences align with our mission at Bettervits. Show us why you're the perfect match for our team!
Be Clear and Concise: When writing your application, keep it clear and to the point. We appreciate straightforward communication, so make sure your key achievements and experiences shine through without any fluff.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it’s super easy!
How to prepare for a job interview at Bettervits
✨Showcase Your Network
Make sure to highlight your existing relationships with retail buyers and distributors during the interview. Bring specific examples of how you've successfully leveraged these connections in the past to secure listings or partnerships.
✨Know Your Numbers
Be prepared to discuss retail pricing structures, margins, and wholesale economics. Having a solid grasp of these concepts will demonstrate your understanding of the industry and your ability to drive revenue growth for Bettervits.
✨Demonstrate Your Entrepreneurial Spirit
Share examples of how you've taken initiative in previous roles, especially in fast-moving environments. This could include launching new products, entering new markets, or developing innovative strategies that led to significant growth.
✨Prepare for Negotiation Scenarios
Anticipate questions about how you would approach negotiations with retail accounts. Think through potential pricing strategies and commercial terms you might propose, and be ready to discuss how you would ensure smooth onboarding of new partners.