Bettervits is one of the UK\'s fastest growing nutrition brands and we\'re on a mission to become the biggest. Driven by science and delivered with care, our range of nutritional products have helped us bring 1M+ customers closer to their best selves.
We’re looking for a DTC Copywriter who lives and breathes paid social media. You’ll write copy that stops the scroll, sells the solution, and makes people click. Whether it’s a punchy Meta ad or a viral TikTok hook, you know what gets attention and drives action. Calculated and creative copy is what we\'re after.
What You’ll Be Doing:
- Writing ad copy for Meta, TikTok and YouTube ads: headlines, hooks, body copy and CTAs
- Crafting multiple angles and variations for A/B testing
- Developing thumb-stopping hooks tailored to each platform and audience
- Collaborating with the creative team to concept ad ideas and storylines
- Supporting other areas of the funnel with landing page, email, or product copy (as needed)
- Helping translate brand tone into performance content that feels native and high-converting
What We’re Looking For:
- Proven experience writing copy for DTC brands, with a strong focus on paid social
- Deep understanding of how to write for different stages of the funnel
- Expert at crafting high-performing TikTok and Meta hooks
- Ability to take a product or brief and quickly generate multiple creative angles
- Clear, concise writing style that sells without sounding ‘salesy’
- Comfortable working in a fast-paced, test-and-learn environment
- Able to work independently and take ownership of copy performance
Bonus if you also:
- Understand the basics of performance metrics
- Have worked with video editors or designers on asset creation
- Bring creative campaign ideas, not just the words
Why Bettervits?
- Fully Remote & Flexible
- Work with a market-leading group of brands with competitive compensation.
- We value output, impact and ownership more than micromanagement.
- We offer clear, concise briefs, direct feedback and data to guide you.
- Substantial opportunity to work on a variety of projects and grow professionally
- A skilled and friendly team who actually take accountability and collaborate smoothly.
