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- Tasks: Create high-performing ad concepts and manage the creative process from idea to final ad.
- Company: Join Bettervits, a fast-growing nutrition brand in the health and wellness space.
- Benefits: Fully remote work, competitive pay, flexible hours, and creative freedom.
- Why this job: Unleash your creativity and make an impact in a dynamic, ambitious team.
- Qualifications: Experience in paid social advertising and a strong portfolio of ad examples.
- Other info: No micromanagement, just ownership and trust in a fast-paced environment.
The predicted salary is between 36000 - 60000 £ per year.
Bettervits is one of the UK's fastest growing nutrition brands and our mission is to be the biggest. We are a fast-growing digital brand operating in the health and wellness/e-commerce space. Our team is built on ownership, trust and results - no micromanagement, just high standards and big energy. If you live and breathe social media, paid ads and creative problem solving - you’ll fit right in.
Location: Remote
Type: Full-Time / Contractor
Start Date: ASAP
About UsWe move fast, we think creatively, and we scale what performs.
Role OverviewWe are looking for a Creative Strategist who can turn insights into performance-driven ad concepts. This role blends creativity with analytical thinking. You must understand what makes people stop, watch and buy on social media. You will come up with ideas for ads, build angles and hooks, and manage the creative process from idea → script → production → final ad.
This is not just a project manager role and it’s not a media buyer role. This is for someone who thinks in ads, never runs out of ideas, and knows how to create content that converts.
Key Responsibilities- Develop high-performing ad concepts and creative angles based on audience psychology and product benefits.
- Generate fresh ad ideas daily informed by trends, competitor analysis, and platform best practices.
- Support the HoM with writing high-quality briefs for scriptwriters, creative teams and editors.
- Review UGC submissions and scripts, ensuring message clarity, hook strength, structure and compliance.
- Lead creative quality control for ads before launch.
- Support strategy development and creative reporting to identify winners and scale concepts.
- Collaborate with copywriters and editors to optimise ad cadence, hook structure and retention tactics.
- Monitor paid social trends and implement best practices across assets.
- Work cross-functionally to build creative testing roadmaps.
- Proven experience in paid social advertising (Meta-first).
- Deep understanding of ad formats, hooks, storytelling cadence and direct-response formulas.
- Strong portfolio of ad examples (scripts, concepts, UGC, performance creative).
- Excellent copy instincts - you know the difference between scrollable and sellable.
- Highly organised, fast executor who thrives in high-output environments.
- Independent thinker who solves problems without hand-holding.
- Able to analyse creative performance and extract learnings.
- Passionate, proactive and never runs out of ideas.
- Fluent written and spoken English.
- Fully remote – work from anywhere.
- Competitive Compensation Package.
- Flexible working environment – results > hours.
- No micromanagement – full ownership and trust.
- Creative freedom and room to experiment.
- Fast-paced, ambitious team culture.
- Growth opportunities as we scale.
To be considered, you must include:
- Your CV or LinkedIn
- Your portfolio or examples of ad work (scripts, UGC, creative strategy, winning ads)
- A brief answer: What’s one ad you created that performed well - and why did it work?
Applications without a portfolio or relevant examples will not be reviewed.
Creative Strategist – Paid Social (Performance Ads) employer: Bettervits
Contact Detail:
Bettervits Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Creative Strategist – Paid Social (Performance Ads)
✨Tip Number 1
Get your portfolio sorted! Since Bettervits is all about that creative spark, make sure your portfolio showcases your best ad work. Include scripts, concepts, and any UGC you've created. This is your chance to shine!
✨Tip Number 2
Network like a pro! Connect with folks in the health and wellness space on social media. Join relevant groups, engage in discussions, and share your insights. You never know who might be looking for a Creative Strategist just like you!
✨Tip Number 3
Stay on top of trends! Keep an eye on what's hot in paid social advertising. Follow industry leaders, read up on the latest strategies, and be ready to discuss how you can apply these insights to create killer ads for Bettervits.
✨Tip Number 4
Apply through our website! We want to see your application come through our platform. Make sure to include all the required materials, especially your portfolio, so we can get a real sense of your creative genius.
We think you need these skills to ace Creative Strategist – Paid Social (Performance Ads)
Some tips for your application 🫡
Show Off Your Portfolio: Make sure to include a solid portfolio with your application. We want to see your best ad work, whether it's scripts, UGC, or creative strategies. This is your chance to shine and show us what you can do!
Craft a Compelling Answer: When we ask about an ad you created that performed well, don’t hold back! Share the details on why it worked and what made it stand out. This helps us understand your thought process and creativity.
Tailor Your CV: Your CV should reflect your experience in paid social advertising. Highlight relevant roles and achievements that align with our fast-paced, creative environment. We love seeing how you’ve made an impact in previous positions!
Apply Through Our Website: Don’t forget to apply through our website! It’s the easiest way for us to keep track of your application and ensure it gets the attention it deserves. We can’t wait to see what you bring to the table!
How to prepare for a job interview at Bettervits
✨Showcase Your Creative Portfolio
Make sure to bring your A-game by preparing a standout portfolio. Include examples of your best ad concepts, scripts, and UGC that demonstrate your creative flair and understanding of performance-driven ads. This is crucial, as Bettervits won't consider applications without relevant work.
✨Know Your Audience Inside Out
Before the interview, dive deep into understanding the target audience for Bettervits. Familiarise yourself with their products and think about how you can create ads that resonate with their customers. Being able to discuss audience psychology will show that you’re not just creative but also strategic.
✨Be Ready to Discuss Trends
Stay updated on the latest trends in paid social advertising, especially on platforms like Meta. Be prepared to share insights on what’s currently working in the industry and how you can apply these trends to create high-performing ads for Bettervits.
✨Demonstrate Your Problem-Solving Skills
During the interview, highlight your ability to think independently and solve problems creatively. Share specific examples of challenges you've faced in previous roles and how you overcame them. This will align perfectly with Bettervits' culture of ownership and trust.