At a Glance
- Tasks: Lead customer retention and lifecycle marketing strategies to boost engagement and revenue.
- Company: Join Bettervits, a fast-growing nutrition brand with a dynamic culture.
- Benefits: Enjoy remote work, competitive pay, and the chance to influence company strategy.
- Other info: Work directly with founders and shape the future of a leading health brand.
- Why this job: Make a real impact in a thriving e-commerce environment while developing your skills.
- Qualifications: Experience in CRM or lifecycle marketing, with strong analytical and strategic skills.
The predicted salary is between 60000 - 80000 £ per year.
Bettervits is one of the UK’s fastest-growing nutrition brands - and we're on a mission to become the biggest. We're a fast-moving digital brand in the health, wellness, and e-commerce space, built on ownership, trust, and results. No corporate fluff, just high standards, creative thinking, and people who get things done.
We are seeking a CRM & Lifecycle Marketing Manager to lead customer retention, lifecycle marketing, and customer relationship management across the business. Working closely with the founders, creative team, and wider marketing team, you will be responsible for maximising customer lifetime value, improving retention, reducing churn, and driving revenue through email, SMS, subscriptions, loyalty, and customer journey optimisation. This is a hands-on role suited to someone who is comfortable moving between strategy, analysis, campaign execution, and optimisation within a fast-growing e-commerce environment.
What You'll Be Responsible For
- Own the overall CRM and lifecycle marketing strategy across email, SMS, subscriptions, loyalty, referrals, and customer retention initiatives.
- Develop, optimise, and manage lifecycle journeys including welcome flows, abandoned cart flows, post-purchase sequences, winback campaigns, replenishment flows, subscription retention programmes, and customer reactivation campaigns.
- Analyse customer behaviour, segmentation, retention metrics, and lifecycle performance to identify opportunities for growth and increased customer lifetime value.
- Manage campaign planning, testing, reporting, and optimisation across email and SMS channels to maximise engagement, retention, and revenue.
- Develop and maintain customer segmentation strategies to deliver personalised and relevant customer experiences.
- Collaborate with creative, acquisition, product, and customer service teams to ensure lifecycle marketing supports wider business objectives.
- Continuously improve CRM infrastructure, reporting, automations, and customer journeys to support long-term business growth.
What We're Looking For
- Proven experience as a CRM Manager, Lifecycle Marketing Manager, Retention Marketing Manager, or similar role within an e-commerce, consumer goods, subscription, or direct-to-consumer business.
- Strong understanding of customer retention, lifecycle marketing, segmentation, subscription models, and customer lifetime value optimisation.
- Hands-on experience with platforms such as Klaviyo, Attentive, Postscript, Omnisend, or similar CRM and marketing automation tools.
- Strong analytical mindset with the ability to interpret data, identify opportunities, and translate insights into actionable strategies.
- Experience building, managing, and optimising complex lifecycle journeys and automated customer flows.
- Comfortable operating both strategically and hands-on in a fast-moving founder-led environment.
Bonus
- Experience within health, wellness, supplements, consumer goods, or direct-to-consumer brands.
- Experience managing subscription-based businesses and improving retention metrics.
- Experience with loyalty programmes, referral programmes, and customer rewards initiatives.
- Experience working with multiple brands, international markets, or high-volume customer databases.
Why Join Us?
- Fully remote - work from anywhere.
- Competitive compensation package.
- Autonomous working style.
- Direct access to founders and meaningful influence on company strategy.
- Opportunity to help shape the next phase of growth for a fast-moving brand.
CRM Lifetime Marketing Manager in Colchester employer: Bettervits
Bettervits is an exceptional employer, offering a fully remote work environment that promotes flexibility and a results-focused culture. As one of the UK’s fastest-growing nutrition brands, we provide our team with clear opportunities for professional growth while fostering a supportive and collaborative atmosphere. Join us to be part of a creative team that values innovation and performance in the dynamic world of digital marketing.
StudySmarter Expert Advice🤫
We think this is how you could land CRM Lifetime Marketing Manager in Colchester
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Bettervits and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Bettervits are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Bettervits on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Bettervits. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace CRM Lifetime Marketing Manager in Colchester
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Bettervits. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Bettervits:Show us that you’ve done your homework! In your application, briefly mention what you admire about Bettervits’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Bettervits
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Bettervits will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Bettervits, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
