- The Senior Manager, Channel Partnerships role will be vital in executing our partnerships go-to-market motion focused on co-selling and referral partners for our Betterment at Work business line
- This role will own a partnership’s channel and be responsible for acquisition, contracting, onboarding, and enablement
- The role will collaborate deeply with sales leadership, marketing, RevOps, legal and finance
- Source, negotiate, and sign new channel partners in priority verticals for Betterment at Work
- Build joint go-to-market plans with each partner, team mapping, referral paths, rep incentives, and success metrics
- Lead partner activation after signature by coordinating onboarding, training, launch materials, and internal handoffs
- Work directly with partner leaders and frontline reps to drive introductions, co-selling activity, and qualified pipeline
- Manage partner pipeline, forecasts, and activity in Salesforce, and report progress, risks, and results to leadership
- Support strategic deals by aligning pricing, approvals, and cross-functional execution with Sales, Marketing, RevOps, Legal, Finance, Product, and Compliance
- Identify what is and is not working across the channel, and adjust messaging, enablement, and partner focus accordingly
- Bring voice-of-partner and market feedback into the business to inform roadmap, positioning, and channel strategy
Benefits
- Compensation & Ownership: Competitive, benchmarked salary. Equity for everyone, including new hire, performance, and refresher grants.
- Retirement: 401(k) match from day one, including Student loan matching. Zero management fees.
- Health & Wellbeing: Comprehensive medical, dental, and vision coverage. One Medical membership. Fertility and LGBTQIA+ transition support.
- Time Away: Flexible time off. Paid parental leave for all parents. Four-week sabbatical in year six.
- In-Office Culture & Flexibility: An in-person, collaborative culture, with no required office days during the summer and winter holidays.
- Growth & Development: Free Coaching for everyone and continuous development.
- Community & Care: Chef lunches, guest speakers, company gatherings, heritage celebrations, and seven Employee Resource Groups.
- Employee Support: Dedicated benefits advocate and EAP access.
- Confident relationship builder with executive presence and the ability to work effectively across partner organizations and internal cross-functional teams
- 3-7+ years of experience in partnerships, channel sales, business development, or strategic alliances, ideally in B2B SaaS, fintech, retirement, payroll/HCM, benefits, or adjacent financial services
- Data-driven and organized, with strong judgment, prioritization skills, and fluency in pipeline management, forecasting, and Salesforce discipline
- Strong commercial operator who can own the partnership lifecycle end to end, from prospecting and contracting through onboarding, enablement, and growth
- Proven success building referral and co-selling partnerships that generate qualified pipeline and closed revenue
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Senior Manager of Channel Partnerships employer: Betterment
Betterment is an exceptional employer that fosters a collaborative and innovative work culture, particularly for the Senior Program Manager role in Business Systems & Tooling. With a strong emphasis on employee growth through free coaching and continuous development opportunities, Betterment also offers competitive compensation, flexible time off, and a supportive environment that values work-life balance. Located in a vibrant area, employees enjoy a range of benefits including comprehensive health coverage and engaging community events, making it a rewarding place to build a meaningful career.