At a Glance
- Tasks: Lead marketing strategies, manage campaigns, and drive engagement across various channels.
- Company: Join a dynamic team at MarketResearch.com, a leader in B2B marketing.
- Benefits: Competitive salary, flexible work environment, and opportunities for professional growth.
- Other info: Collaborative culture with a commitment to diversity and equal opportunity.
- Why this job: Make an impact by driving awareness and adoption in key industry verticals worldwide.
- Qualifications: 3+ years in B2B marketing, strong project management, and excellent communication skills.
The predicted salary is between 40000 - 50000 € per year.
About the Role: MarketResearch.com is seeking a smart, agile marketer to drive awareness, interest, and adoption across key industry verticals worldwide. As our primary Marketing Manager, you will lead the development of our demand generation strategy and oversee end-to-end campaign execution to support sales growth. You bring broad marketing expertise, including integrated campaign management, third-party channel partnerships, and the ability to create compelling, response-driven copy and content. This role is ideal for a versatile marketer who enjoys working across multiple disciplines and taking ownership of a wide range of initiatives. In this hands-on position, you will manage our social media presence, build and deploy marketing email campaigns, and drive ongoing SEO optimisation to increase visibility and engagement.
What You'll Do:
- Partner with sales teams and executive leadership to ensure alignment of marketing and sales goals, enable sales success and maximise pipeline contribution.
- Develop and own the overall demand generation strategy to drive qualified pipeline and revenue growth.
- Plan, launch, and optimise integrated marketing campaigns and automations across multiple channels (email, digital, partners, content).
- Identify, build, and manage relationships with third-party marketing partners, such as social media organisations, industry associations, and channel partners, to broaden market exposure and drive lead generation.
- Identify relevant trade shows, conferences, webinars, and field events for the company to attend, and manage all associated planning and execution to support pipeline creation.
- Produce response-oriented marketing copy and content, such as emails, landing pages, blogs, ads, and campaign materials that drive engagement and conversions.
- Review and optimise current HubSpot data, activities, automations, and marketing lists to align with company objectives.
- Collaborate closely with Sales to ensure alignment on target audiences, messaging, lead quality, and follow-up processes.
- Monitor campaign performance, analyse results, and implement data-driven optimisations to improve ROI.
- Manage timelines, budgets, and cross-functional coordination to ensure campaigns are delivered on schedule and to a high standard.
- Maintain a deep understanding of the buyer journey and continuously refine marketing tactics to support each stage.
- Ensure consistent brand messaging and positioning across all marketing channels and campaign materials.
- Provide proactive reporting and recommendations for marketing automation, content distribution and performance enhancements.
- Participate in various company initiatives and projects as requested.
Who You Are:
- 3+ years of experience in B2B marketing roles.
- Experience creating and executing demand generation campaigns.
- Experience producing content for specific delivery channels (email, blog, website, newsletter).
- Ability to work autonomously with strong initiative, taking full ownership of marketing programs and leading successful outcomes with the confidence to lead marketing efforts as the primary marketing resource.
- Solid project management and collaboration skills with the ability to multitask, prioritise and communicate within the team and with key stakeholders.
- Demonstrated ability to build collaborative relationships with sales organisations to create alignment and accountability to jointly achieve goals and targets.
- A deep knowledge of the marketing and sales funnel both from a lead to pipeline generation perspective and a pipeline to close perspective.
- Experience with HubSpot and Salesforce is highly desirable.
- Excellent verbal and written communication skills.
- Proficiency with the GSuite and Zoom.
- Understanding of marketing elements (including traditional and digital marketing such as SEO/Social media etc.) and market research methods.
- Organised and detail-oriented.
Marketing Manager employer: BetterCloud
At MarketResearch.com, we pride ourselves on being an exceptional employer that fosters a dynamic and inclusive work culture. As a Marketing Manager, you will benefit from our commitment to employee growth through continuous learning opportunities and collaborative projects, all while working in a vibrant environment that encourages creativity and innovation. Our focus on aligning marketing strategies with sales goals ensures that your contributions directly impact the company's success, making your role both meaningful and rewarding.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager
✨Tip Number 1
Get your networking game on! Connect with industry professionals on LinkedIn and attend relevant events. We can’t stress enough how important it is to build relationships that could lead to job opportunities.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your marketing campaigns, content, and any successful projects. This gives potential employers a taste of what you can bring to the table.
✨Tip Number 3
Don’t just apply; engage! When you find a role you like, reach out to someone at the company. A quick message expressing your interest can make you stand out from the crowd. We love seeing proactive candidates!
✨Tip Number 4
Keep learning and adapting! Stay updated on the latest marketing trends and tools. We recommend checking out online courses or webinars to sharpen your skills, especially in areas like SEO and content creation.
We think you need these skills to ace Marketing Manager
Some tips for your application 🫡
Show Your Marketing Skills:When you apply, make sure to highlight your experience in demand generation and campaign management. We want to see how you've driven awareness and engagement in your previous roles!
Tailor Your Content:Craft your application materials to reflect the specific requirements of the Marketing Manager role. Use compelling copy that showcases your ability to create response-driven content, just like we do at StudySmarter.
Be Data-Driven:Don’t forget to mention any experience you have with analysing campaign performance and optimising strategies based on data. We love marketers who can back up their decisions with solid metrics!
Apply Through Our Website:We encourage you to submit your application through our website. It’s the best way for us to keep track of your application and ensure it gets the attention it deserves!
How to prepare for a job interview at BetterCloud
✨Know Your Demand Generation Strategy
Before the interview, brush up on your understanding of demand generation strategies. Be ready to discuss how you've successfully developed and executed campaigns in the past, and think about specific metrics that demonstrate your impact.
✨Showcase Your Content Creation Skills
Prepare examples of compelling marketing copy and content you've created. Whether it's emails, blogs, or landing pages, be ready to share how your writing has driven engagement and conversions in previous roles.
✨Familiarise Yourself with HubSpot and Salesforce
Since experience with HubSpot and Salesforce is highly desirable, make sure you can speak confidently about your familiarity with these tools. If you have specific examples of how you've used them to optimise campaigns, bring those to the table.
✨Demonstrate Collaboration with Sales Teams
Think of instances where you've worked closely with sales teams to align marketing efforts. Be prepared to discuss how you ensured messaging consistency and lead quality, as well as any successful outcomes from those collaborations.
