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- Tasks: Lead a dynamic marketing team and drive innovative strategies for customer engagement.
- Company: Join a leading manufacturing firm known for quality products and exceptional service.
- Benefits: Enjoy hybrid working with flexibility and potential for 4-day work weeks.
- Why this job: Make a real impact in a fast-paced, creative environment focused on growth.
- Qualifications: Proven leadership in B2C marketing, strong analytical skills, and a creative mindset required.
- Other info: Ideal for ambitious professionals looking to shape the future of digital marketing.
The predicted salary is between 60000 - 84000 £ per year.
Salary: c£70,000-£80,000 basic
Location: Bradford, West Yorkshire
Are you a dynamic, results-driven marketing leader looking for your next challenge? This is an exciting opportunity to join a thriving, innovative organisation as Head of Marketing, where you’ll play a key role in shaping and executing strategic marketing initiatives that drive business growth.
As a well-established leader in the manufacturing sector, this company is recognised for delivering high-quality products and exceptional customer service. With a strong reputation for innovation and excellence, this role offers the chance to make a tangible impact in a forward-thinking and ambitious environment.
Location: Headquartered in the Bradford area, this hybrid role offers flexibility with 1-2 days of remote working per week. To be considered, you must be within a commutable distance of West Yorkshire. The organisation is happy to consider candidates looking for 4 days/4.5 days too.
Key Responsibilities:
- Lead, develop, and inspire a high-performing marketing team.
- Own and implement a results-driven marketing strategy to enhance customer acquisition, engagement, and retention.
- Oversee digital channels, including paid search, SEO, and CRM campaigns, optimising performance to achieve measurable outcomes.
- Enhance the digital customer journey, ensuring a seamless and conversion-focused user experience.
- Collaborate cross-functionally to develop creative, high-impact marketing campaigns.
- Manage budgets, analyse performance metrics, and identify new opportunities for growth and optimisation.
What We’re Looking For:
- Proven leadership experience in B2C performance marketing, ideally with expertise in digital acquisition.
- Strong analytical mindset, with a focus on data-driven decision-making and campaign attribution.
- Experience managing digital customer journeys and working with external agencies.
- A creative, proactive approach to problem-solving and campaign development.
- Exceptional communication and leadership skills, with the ability to inspire and nurture talent.
This is a fantastic opportunity for an ambitious marketing professional eager to make a significant impact in a fast-paced, forward-thinking organisation.
Head of Digital Marketing employer: Better placed recruitment
Contact Detail:
Better placed recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Digital Marketing
✨Tip Number 1
Network with professionals in the marketing sector, especially those who have experience in B2C performance marketing. Attend industry events or webinars to connect with potential colleagues and learn about the latest trends.
✨Tip Number 2
Showcase your leadership skills by sharing examples of how you've successfully led marketing teams in the past. Consider preparing a brief presentation or case study that highlights your achievements and the impact of your strategies.
✨Tip Number 3
Familiarise yourself with the company's products and services before the interview. Understanding their market position and customer base will allow you to tailor your insights and demonstrate how you can enhance their digital marketing strategy.
✨Tip Number 4
Prepare to discuss specific metrics and results from your previous campaigns. Being able to articulate your data-driven decision-making process will show that you have the analytical mindset they are looking for.
We think you need these skills to ace Head of Digital Marketing
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your leadership experience in B2C performance marketing and showcases your expertise in digital acquisition. Use specific examples to demonstrate your impact on previous campaigns.
Craft a Compelling Cover Letter: In your cover letter, express your enthusiasm for the role and the company. Discuss how your skills align with the key responsibilities, particularly in leading teams and optimising digital channels.
Showcase Analytical Skills: Emphasise your analytical mindset by including metrics and data from past campaigns in your application. This will illustrate your ability to make data-driven decisions and optimise performance.
Highlight Collaboration Experience: Mention any cross-functional collaboration you've been involved in, especially if it led to successful marketing campaigns. This shows your ability to work well with others and develop high-impact strategies.
How to prepare for a job interview at Better placed recruitment
✨Showcase Your Leadership Skills
As a Head of Digital Marketing, you'll need to demonstrate your ability to lead and inspire a team. Prepare examples of how you've successfully managed teams in the past, focusing on your leadership style and the results achieved.
✨Highlight Your Analytical Mindset
This role requires a strong analytical approach. Be ready to discuss specific campaigns where you used data to drive decisions. Bring metrics and outcomes to illustrate your impact on customer acquisition and retention.
✨Discuss Your Digital Expertise
Make sure to cover your experience with digital channels like SEO, paid search, and CRM campaigns. Prepare to explain how you've optimised these channels for better performance and what tools or strategies you employed.
✨Prepare for Creative Problem-Solving Questions
Expect questions that assess your creativity and proactive approach to challenges. Think of examples where you developed innovative marketing campaigns or solved complex problems, and be ready to share your thought process.
