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- Tasks: Analyse user behaviour and enhance digital experiences for an ecommerce retailer.
- Company: Dynamic ecommerce company focused on user experience and data-driven decisions.
- Benefits: Hybrid work model, career growth opportunities, and a collaborative team environment.
- Why this job: Make a real impact on customer journeys while working with innovative digital tools.
- Qualifications: Experience in UX and digital analytics; familiarity with Google Analytics is a plus.
- Other info: Join a fast-paced team and thrive in a creative problem-solving environment.
The predicted salary is between 36000 - 60000 £ per year.
Web Analyst
Leeds, central
Hybrid 3 days in, 2 WFH
Flexible working
£35,000
An exciting opportunity has opened up for an experienced Web Analyst to join this progressive ecommerce retailer.
This is a fantastic role for someone passionate about digital/ online experience, user behaviour, and data-driven optimisation.
With a focus on delivering an exceptional customer experience, the business is investing in expanding its digital and user experience capabilities.
About the Role:
As a Web Analyst, you’ll play a key role in understanding how users interact with the website and identifying opportunities to enhance the digital journey. Working closely with UX, design, and ecommerce teams, you’ll help inform and support data-driven experiments aimed at improving customer engagement and increasing conversion rates.
This is a varied and rewarding position that offers exposure to multiple areas of the business, with strong potential for career growth in a collaborative and energetic environment.
Key Responsibilities:
- Support the UX strategy by analysing user behaviour and website performance, offering actionable insights and A/B testing recommendations
- Use tools such as Google Analytics, Hotjar, and others to identify conversion optimisation opportunities
- Assist in the planning, implementation, and analysis of A/B and multivariate tests
- Collaborate with UX, design, and development teams to validate hypotheses and support experimentation
- Contribute to the creation and maintenance of dashboards and regular reporting on key digital performance metrics
- Stay up to date with best practices in CRO, user behaviour analysis, and ecommerce UX trends
About You:
- Experienced in UX, digital analytics, and data-led decision making
- Some familiarity with tools like Google Analytics, Hotjar, or similar (training will be provided)
- Confident with Excel or Google Sheets; knowledge of SQL or other data tools is a plus
- Analytical mindset with a keen eye for detail
- Strong communication skills, with the ability to clearly explain insights and recommendations
- Eager to learn and thrive in a dynamic, fast-moving environment
- Adaptable and enthusiastic, with a creative approach to solving problems
- Experience in ecommerce or retail is a bonus
- Knowledge of CMS platforms or basic HTML is desirable
Web Analyst employer: Better Placed Ltd - A Sunday Times Top 10 Employer!
Contact Detail:
Better Placed Ltd - A Sunday Times Top 10 Employer! Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Web Analyst
✨Tip Number 1
Network like a pro! Reach out to people in the ecommerce and digital analytics space. Attend industry meetups or webinars, and don’t be shy about sliding into DMs on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your analytical projects or case studies. Use real data to demonstrate how you’ve improved user experiences or conversion rates. This will make you stand out when we’re looking for someone with a data-driven mindset.
✨Tip Number 3
Prepare for interviews by brushing up on your knowledge of tools like Google Analytics and Hotjar. Be ready to discuss how you’ve used these tools in past roles to drive insights. We love candidates who can talk the talk and walk the walk!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team and contributing to our exciting projects.
We think you need these skills to ace Web Analyst
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the skills and experiences that match the Web Analyst role. Highlight your experience with tools like Google Analytics and any relevant projects that showcase your analytical mindset.
Craft a Compelling Cover Letter: Use your cover letter to tell us why you're passionate about digital experiences and how you can contribute to our team. Share specific examples of how you've used data to drive decisions in previous roles.
Showcase Your Analytical Skills: In your application, don’t shy away from discussing your analytical skills. Mention any A/B testing or user behaviour analysis you've conducted, as this is key for the role and will catch our eye!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Better Placed Ltd - A Sunday Times Top 10 Employer!
✨Know Your Tools
Make sure you're familiar with the tools mentioned in the job description, like Google Analytics and Hotjar. Brush up on how to use these platforms effectively, as you'll likely be asked about your experience with them during the interview.
✨Showcase Your Analytical Skills
Prepare to discuss specific examples of how you've used data to drive decisions in previous roles. Think about times when your insights led to improved user experiences or increased conversion rates, and be ready to share those stories.
✨Understand the User Journey
Research the company’s website and analyse its user journey. Be prepared to discuss what you think works well and what could be improved. This shows that you’re proactive and genuinely interested in enhancing their digital experience.
✨Communicate Clearly
Practice explaining complex data insights in simple terms. The ability to communicate your findings clearly is crucial, especially when collaborating with UX and design teams. Consider doing mock interviews to refine your communication skills.
