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- Tasks: Lead trade marketing strategies and create exciting in-store promotions.
- Company: Join a dynamic team focused on innovative retail solutions.
- Benefits: Enjoy flexible working with onsite days and a collaborative environment.
- Why this job: Make a real impact in retail while developing your marketing skills.
- Qualifications: 5+ years in trade marketing, ideally in FMCG or retail.
- Other info: Must be able to travel to the West Midlands at least twice a week.
The predicted salary is between 36000 - 60000 £ per year.
We're working with a client who is seeking a trade marketing manager. This role is in the WEST MIDLANDS and you need to be able to travel there and work onsite at least 2 days a week. You will be reporting into the Marketing Director and will have a range of responsibilities including:
- Own the trade marketing strategy across all retail partners
- Develop and implement impactful in-store activations, point-of-sale materials, and promotions that boost visibility and sell-through.
- Manage the trade marketing calendar and budget
- Coordinate with creative and production teams to deliver best-in-class assets for print, digital, and experiential touchpoints
- Monitor competitor activity and shopper trends to inform tactics and adjust strategies in real-time.
- Regularly report on performance, learnings, and opportunities to stakeholders
To be successful you will come with the following:
- 5+ years of experience in trade marketing, shopper marketing, or brand activation, ideally within FMCG or retail.
- Strong understanding of the convenience retail landscape and how to drive sell-through at shelf.
- A blend of creative thinking and commercial acumen
Please apply with a CV to katesiegel@betterplaced.com
Contact Detail:
Better Placed Ltd - A Sunday Times Top 10 Employer! Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Trading marketing manager (West Midlands)
✨Tip Number 1
Familiarise yourself with the latest trends in trade marketing, especially within the FMCG sector. This knowledge will not only help you during interviews but also demonstrate your passion and commitment to the role.
✨Tip Number 2
Network with professionals in the West Midlands area who are involved in trade marketing. Attend local industry events or join relevant online groups to make connections that could provide insights or even referrals.
✨Tip Number 3
Prepare to discuss specific examples of successful trade marketing campaigns you've managed. Highlight your ability to drive sell-through and how your strategies have positively impacted previous employers.
✨Tip Number 4
Research the company’s current trade marketing efforts and think about how you can contribute to their strategy. Being able to articulate your ideas on how to enhance their visibility and promotions will set you apart from other candidates.
We think you need these skills to ace Trading marketing manager (West Midlands)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your relevant experience in trade marketing, shopper marketing, or brand activation. Emphasise your 5+ years of experience and any specific achievements that demonstrate your ability to drive sell-through in the FMCG or retail sectors.
Showcase Your Skills: In your application, clearly outline your understanding of the convenience retail landscape. Provide examples of how you've developed and implemented successful in-store activations or promotions that boosted visibility and sales.
Highlight Creative and Commercial Acumen: Demonstrate your blend of creative thinking and commercial acumen by including specific projects where you successfully combined both elements. This could be through innovative marketing strategies or effective budget management.
Follow Up: After submitting your application, consider sending a polite follow-up email to express your continued interest in the position. This can help keep your application top of mind for the hiring team.
How to prepare for a job interview at Better Placed Ltd - A Sunday Times Top 10 Employer!
✨Know Your Trade Marketing Strategy
Make sure you understand the key elements of trade marketing and be ready to discuss your previous experiences. Highlight specific strategies you've implemented that led to increased visibility and sales.
✨Showcase Your Creative Side
Prepare examples of impactful in-store activations or promotions you've developed. Be ready to explain how your creative ideas translated into successful campaigns, especially in the FMCG or retail sectors.
✨Understand the Competition
Research the company's competitors and current market trends. Be prepared to discuss how you would monitor competitor activity and adjust strategies accordingly to stay ahead in the market.
✨Be Ready to Discuss Performance Metrics
Familiarise yourself with key performance indicators relevant to trade marketing. Be prepared to share how you've reported on performance in the past and what learnings you derived from those reports.
