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- Tasks: Lead trade marketing strategies and create exciting in-store promotions.
- Company: Join a dynamic client focused on retail excellence in the West Midlands.
- Benefits: Enjoy flexible working with onsite days and a collaborative team environment.
- Why this job: Make a real impact in retail while developing your marketing skills.
- Qualifications: 5+ years in trade marketing, ideally in FMCG or retail, with creative flair.
- Other info: Must be able to travel to the West Midlands at least twice a week.
The predicted salary is between 36000 - 60000 £ per year.
We're working with a client who is seeking a trade marketing manager. This role is in the WEST MIDLANDS and you need to be able to travel there and work onsite at least 2 days a week. You will be reporting into the Marketing Director and will have a range of responsibilities including:
- Own the trade marketing strategy across all retail partners
- Develop and implement impactful in-store activations, point-of-sale materials, and promotions that boost visibility and sell-through.
- Manage the trade marketing calendar and budget
- Coordinate with creative and production teams to deliver best-in-class assets for print, digital, and experiential touchpoints
- Monitor competitor activity and shopper trends to inform tactics and adjust strategies in real-time.
- Regularly report on performance, learnings, and opportunities to stakeholders
To be successful you will come with the following:
- 5+ years of experience in trade marketing, shopper marketing, or brand activation, ideally within FMCG or retail.
- Strong understanding of the convenience retail landscape and how to drive sell-through at shelf.
- A blend of creative thinking and commercial acumen
Please apply with a CV to katesiegel@betterplaced.com
Trading marketing manager (West Midlands) employer: Better Placed Ltd - A Sunday Times Top 10 Employer!
Contact Detail:
Better Placed Ltd - A Sunday Times Top 10 Employer! Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Trading marketing manager (West Midlands)
✨Tip Number 1
Familiarise yourself with the latest trends in trade marketing, especially within the FMCG sector. This knowledge will not only help you during interviews but also demonstrate your passion and commitment to the role.
✨Tip Number 2
Network with professionals in the West Midlands area who are involved in trade marketing. Attend local industry events or join relevant online groups to make connections that could provide insights or even referrals.
✨Tip Number 3
Prepare to discuss specific examples of successful trade marketing campaigns you've managed. Highlight your ability to drive sell-through and how your strategies have positively impacted previous employers.
✨Tip Number 4
Research the company’s current trade marketing efforts and think about how you can contribute to their strategy. Being able to articulate your ideas on how to enhance their visibility and promotions will set you apart from other candidates.
We think you need these skills to ace Trading marketing manager (West Midlands)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your relevant experience in trade marketing, shopper marketing, or brand activation. Focus on your achievements in previous roles, especially those related to FMCG or retail.
Craft a Compelling Cover Letter: Write a cover letter that showcases your understanding of the convenience retail landscape. Mention specific examples of how you've successfully driven sell-through at shelf in past positions.
Highlight Relevant Skills: Emphasise your blend of creative thinking and commercial acumen in both your CV and cover letter. Use specific metrics or examples to demonstrate how these skills have led to successful trade marketing strategies.
Proofread and Format: Before submitting your application, ensure that your documents are free from errors and well-formatted. A clean, professional presentation can make a significant difference in how your application is perceived.
How to prepare for a job interview at Better Placed Ltd - A Sunday Times Top 10 Employer!
✨Know Your Trade Marketing Strategy
Make sure you understand the fundamentals of trade marketing and be ready to discuss your previous experiences. Highlight specific strategies you've implemented that led to increased visibility and sell-through in retail environments.
✨Showcase Your Creative Side
Prepare examples of impactful in-store activations or promotions you've developed. Be ready to explain how your creative ideas translated into successful campaigns, and how they aligned with business objectives.
✨Understand the Competitive Landscape
Research the company’s competitors and current market trends. Be prepared to discuss how you would monitor competitor activity and shopper trends to inform your marketing tactics and adjust strategies accordingly.
✨Demonstrate Your Analytical Skills
Be ready to talk about how you measure the success of your marketing initiatives. Discuss any tools or metrics you use to report on performance and how you leverage learnings to identify new opportunities.
