Trading marketing manager

We're working with a client who is seeking a trade marketing manager. This role is in the WEST MIDLANDS and you need to be able to travel there and work onsite at least 2 days a week. You will be reporting into the Marketing Director and will have a range of responsibilities including:

• Own the trade marketing strategy across all retail partners
• Develop and implement impactful in-store activations, point-of-sale materials, and promotions that boost visibility and sell-through.
• Manage the trade marketing calendar and budget
• Coordinate with creative and production teams to deliver best-in-class assets for print, digital, and experiential touchpoints
• Monitor competitor activity and shopper trends to inform tactics and adjust strategies in real-time.
• Regularly report on performance, learnings, and opportunities to stakeholders

To be successful you will come with the following:

• 5+ years of experience in trade marketing, shopper marketing, or brand activation, ideally within FMCG or retail.
• Strong understanding of the convenience retail landscape and how to drive sell-through at shelf.
• A blend of creative thinking and commercial acumen

Please apply with a CV to katesiegel@betterplaced.com