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For Companies At a Glance
- Tasks: Lead a multi-channel digital marketing strategy and optimise performance across PPC, social, and affiliates.
- Company: Join a successful e-commerce retailer with over 30 years of experience and a stellar reputation.
- Benefits: Enjoy competitive pay, a dynamic work environment, and the chance to shape marketing strategies.
- Why this job: Be part of a high-growth team that values data-driven decisions and innovative marketing solutions.
- Qualifications: Proven experience in performance marketing within eCommerce, with strong analytical skills and MarTech proficiency.
- Other info: This role offers the opportunity to manage a multi-million-pound budget and drive impactful results.
The predicted salary is between 48000 - 84000 £ per year.
We are searching for an experienced Senior Performance Marketing Manager / Senior Paid Media Manager for our client, an e-commerce retailer with over 30 years of industry expertise in the category in which they operate. This is a £multi-million turnover and profitable business. With over 1 million customers, they boast an exceptional service record and excellent TrustPilot ratings. They offer top-quality products at competitive prices.
They are looking for a commercially-minded and data-led Senior Performance Marketing Manager to take ownership of their multi-million-pound digital media budget and performance marketing strategy. This role is pivotal in driving high-quality traffic, optimising return on spend, and building a sustainable digital customer acquisition strategy as we scale the business.
The Role:
- Own the delivery of a multi-channel digital marketing strategy, aligning paid and owned media with trading goals, seasonal shifts, and evolving product priorities.
- Lead the planning and execution of Full Funnel activity across PPC, paid social, and affiliates.
- Use a data driven, analytical approach to improve the effectiveness and efficiency of the budget across the full marketing funnel.
- Build and refine multi-touch attribution models to accurately measure campaign performance.
- Own key KPIs including traffic volume, RoAS, COS%, CAC and (in time) LTV – ensuring efficient spend and high-value acquisition.
- Deliver clear, insight-led reporting across all channels, supporting data-driven decision making and performance visibility.
- Champion a culture of testing from creative optimisation to segmentation and timing.
- Own agency relationships, ensuring accountability to commercial targets and a continual focus on testing and improvement.
The person:
- Proven track record of leading performance marketing strategy and execution in a high-growth eCommerce or DTC business.
- Strong analytical and commercial acumen – data driven and comfortable owning RoAS, COS, CAC, LTV and traffic targets with a clear view of contribution to the bottom line.
- MarTech Proficiency: Pmax, Adwords, Microsoft Ads, GA4, GMC, Meta Ads, Tik Tok Ads, and Attribution tools.
Senior Performance Marketing Manager employer: Better Placed Ltd - A Sunday Times Top 10 Employer!
Contact Detail:
Better Placed Ltd - A Sunday Times Top 10 Employer! Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Performance Marketing Manager
✨Tip Number 1
Familiarise yourself with the latest trends in performance marketing, especially in e-commerce. Understanding the nuances of platforms like Google Ads and Meta Ads will give you an edge when discussing strategies during interviews.
✨Tip Number 2
Prepare to discuss specific metrics such as RoAS, CAC, and LTV in detail. Be ready to share examples from your past experiences where you've successfully improved these metrics, showcasing your analytical skills and commercial acumen.
✨Tip Number 3
Network with professionals in the e-commerce space, particularly those who have experience in performance marketing. Engaging in conversations can provide insights into the company's culture and expectations, which can be beneficial during your interview.
✨Tip Number 4
Demonstrate your understanding of multi-channel strategies by preparing a brief outline of how you would approach a digital marketing campaign for the company. This proactive approach shows your enthusiasm and strategic thinking.
We think you need these skills to ace Senior Performance Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in performance marketing, especially in eCommerce or DTC businesses. Emphasise your achievements related to RoAS, CAC, and traffic targets to demonstrate your analytical skills.
Craft a Compelling Cover Letter: In your cover letter, express your passion for data-driven marketing and how your previous roles have prepared you for this position. Mention specific tools like Google Ads and Meta Ads that you are proficient in, as these are crucial for the role.
Showcase Your Analytical Skills: Provide examples of how you've used data to drive marketing decisions in past roles. Discuss any multi-touch attribution models you've built or optimised, as this will show your capability in measuring campaign performance.
Highlight Leadership Experience: Since this role involves leading a team and managing agency relationships, be sure to include any relevant leadership experience. Discuss how you've driven performance marketing strategies and fostered a culture of testing and improvement.
How to prepare for a job interview at Better Placed Ltd - A Sunday Times Top 10 Employer!
✨Showcase Your Analytical Skills
As a Senior Performance Marketing Manager, you'll need to demonstrate your strong analytical abilities. Be prepared to discuss specific examples of how you've used data to drive marketing decisions and improve campaign performance. Highlight your experience with key metrics like RoAS, CAC, and LTV.
✨Understand the E-commerce Landscape
Familiarise yourself with the e-commerce sector and the specific challenges it faces. Research the company’s competitors and be ready to discuss how you can help them stand out in a crowded market. Showing that you understand their business model will impress the interviewers.
✨Prepare for Scenario-Based Questions
Expect scenario-based questions that assess your problem-solving skills and strategic thinking. Prepare to discuss how you would approach various marketing challenges, such as optimising a multi-channel strategy or improving customer acquisition costs.
✨Demonstrate Your MarTech Proficiency
Since the role requires proficiency in various marketing technologies, be ready to talk about your experience with tools like Google Ads, Meta Ads, and attribution models. Discuss how you've leveraged these tools to achieve successful outcomes in previous roles.
