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For Companies At a Glance
- Tasks: Lead marketing strategy and execution, focusing on digital and content initiatives.
- Company: Join Better Placed Ltd, a top employer known for innovation and growth in tech.
- Benefits: Enjoy hybrid working, autonomy, and a collaborative team culture.
- Why this job: Make a real impact in a fast-paced environment while working directly with the CEO.
- Qualifications: Proven B2B marketing experience in SaaS, AI, or Data Analytics is essential.
- Other info: This role offers significant creative freedom and opportunities for professional growth.
The predicted salary is between 36000 - 60000 £ per year.
This innovative tech company is on an exciting growth journey, expanding into new markets and rebuilding its marketing function. With a start-up/scale-up mentality, the company operates with a flat structure and a highly collaborative culture. They are looking for someone who shares this mindset: a problem-solver, self-starter, and creative thinker who thrives on autonomy.
Location: Leeds/hybrid - 2/3 days in the office
Are you a full-mix B2B marketer with a passion for AI, data analytics, and SaaS? Do you thrive in high-growth, fast-paced environments where you can make a real impact? If so, this could be the perfect opportunity for you.
The Role
As the Senior Marketing Executive, you will take full ownership of marketing strategy and execution, reporting directly to the CEO. This is a hands-on role with a strong digital and content focus, offering significant scope for creativity and innovation.
- Developing and executing a high-impact marketing plan.
- Driving lead generation through multi-channel campaigns.
- Owning content strategy, shaping the brand’s positioning and messaging.
- Optimising processes and identifying automation opportunities.
- Collaborating cross-functionally with sales, product, and customer service teams.
- Analysing performance metrics to refine marketing initiatives.
- Managing external agencies to enhance marketing efforts.
Who We're Looking For
- Proven B2B marketing experience (must be within the SaaS, AI, or Data Analytics sector).
- A strong digital marketer with expertise in lead generation and ABM.
- A content-driven mindset – able to craft compelling messaging and campaigns.
- A commercially focused, data-driven marketer who understands performance metrics.
- A self-starter who enjoys working autonomously and contributing ideas.
- Someone who thrives in a high-growth, evolving environment and can solve problems creatively.
Why Join?
- Shape and own the marketing function – be part of an exciting growth journey.
- Work directly with the CEO, influencing business strategy.
- Autonomy and flexibility in a supportive, collaborative team.
- Hybrid working – typically 2-3 days in the office (Leeds).
If you're looking for a dynamic, high-impact marketing role where you can truly make a difference, we’d love to hear from you.
Senior Marketing Executive employer: Better Placed Ltd - A Sunday Times Top 10 Employer!
Contact Detail:
Better Placed Ltd - A Sunday Times Top 10 Employer! Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing Executive
✨Tip Number 1
Familiarise yourself with the latest trends in B2B marketing, particularly within the SaaS, AI, and data analytics sectors. This knowledge will not only help you understand the company's needs but also allow you to speak confidently about how your skills align with their goals during any discussions.
✨Tip Number 2
Showcase your ability to drive lead generation through multi-channel campaigns by preparing examples of past successes. Be ready to discuss specific strategies you've implemented and the results achieved, as this will demonstrate your hands-on experience and effectiveness in a similar role.
✨Tip Number 3
Highlight your collaborative skills by preparing anecdotes that illustrate your experience working cross-functionally with sales, product, and customer service teams. This will show that you can thrive in their flat structure and contribute positively to their team culture.
✨Tip Number 4
Prepare to discuss how you've used data analytics to refine marketing initiatives in previous roles. Being able to articulate your data-driven approach will resonate well with the company's focus on performance metrics and optimisation.
We think you need these skills to ace Senior Marketing Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your B2B marketing experience, particularly in the SaaS, AI, or Data Analytics sectors. Use specific examples to demonstrate your expertise in lead generation and content strategy.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for marketing and your ability to thrive in high-growth environments. Mention how your skills align with the company's needs and express your enthusiasm for the role.
Showcase Your Creativity: In your application, include examples of past marketing campaigns you've developed or contributed to. Highlight any innovative strategies you implemented and the results achieved, as this will resonate with their focus on creativity.
Highlight Collaboration Skills: Since the role involves cross-functional collaboration, emphasise your experience working with sales, product, and customer service teams. Provide examples of how you’ve successfully collaborated to achieve marketing goals.
How to prepare for a job interview at Better Placed Ltd - A Sunday Times Top 10 Employer!
✨Showcase Your B2B Marketing Experience
Make sure to highlight your proven experience in B2B marketing, especially within the SaaS, AI, or Data Analytics sectors. Prepare specific examples of successful campaigns you've executed and how they contributed to lead generation.
✨Demonstrate Your Creativity
Since this role requires a strong focus on creativity and innovation, come prepared with ideas for potential marketing strategies or campaigns. Think about how you can leverage digital content to enhance brand messaging and positioning.
✨Emphasise Your Data-Driven Approach
Be ready to discuss how you analyse performance metrics to refine marketing initiatives. Share examples of how data has informed your decisions in past roles, showcasing your ability to be commercially focused and results-oriented.
✨Exhibit Your Collaborative Spirit
Given the company's flat structure and collaborative culture, express your enthusiasm for working cross-functionally. Prepare to discuss how you've successfully collaborated with sales, product, and customer service teams in previous positions.
