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- Tasks: Lead internal communications strategy and manage digital channels for a major retail/hospitality business.
- Company: Join one of the UK's largest retail/hospitality companies, known for its dynamic work environment.
- Benefits: Enjoy flexible working options, competitive salary, and opportunities for professional growth.
- Why this job: Be part of a strategic role that shapes communication and engages employees across the organisation.
- Qualifications: 5+ years in internal communications with strong writing, digital skills, and stakeholder management experience.
- Other info: This is a fixed-term contract position with potential for impactful contributions.
The predicted salary is between 43200 - 72000 £ per year.
We are currently supporting one of the UK's largest retail/hospitality businesses in their search for a Senior Manager - Internal Communications. This is a strategic communications role, drawing on employee insight to define the channels which should be managed by the central communications team and how they align to the communications channels and plans managed in the business' divisions and functions.
Key Responsibilities
- Develop the internal communication channel strategy to ensure the business has the right channels, addressing the right audiences within their new organisation design.
- Lead the development of the existing digital communication channels within an umbrella strategy, guiding the development of each platform.
- Take direct ownership for the employee app and intranet and create a strategy to drive engagement with each.
- Create a plan of campaigns to maintain engagement throughout the year.
- Create a plan to create engaging content for all channels, drafting material for the exec board and other senior stakeholders.
- Operate a news service to the division and functions.
- Ensure the highest editorial standards in all communication channels.
- Advise communication managers on approaches to coaching and influencing senior leaders.
- Track the effectiveness of all internal communication channels and recommend improvements.
- Develop a tone of voice which is right for each channel and advise communicators on how and when to adopt it.
Key Requirements
- Ability to manage complex data and develop simple and easy-to-understand messages.
- Exemplary writing skills, strong attention to detail and the ability to adapt messaging according to the audience.
- Keen eye and attention to detail.
- Excellent digital skills and knowledge including intranet platforms.
- Experience of advising and coaching senior leaders when required.
- Strong influencing skills and ability to present sensitively to audiences at all levels of the organisations.
- Good at storytelling, creative and innovative.
- Proven planning skills and the ability to deliver projects within inter-departmental teams.
- Ability to manage senior stakeholders.
- 5+ years of internal communication experience in a national organisation.
- Excellent knowledge of internal communication channels and innovation.
- Evidence of management experience and a collaborative style.
Senior Manager Internal Communications - FTC employer: Better Placed Ltd - A Sunday Times Top 10 Employer!
Contact Detail:
Better Placed Ltd - A Sunday Times Top 10 Employer! Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Manager Internal Communications - FTC
✨Tip Number 1
Familiarise yourself with the latest trends in internal communications, especially within retail and hospitality sectors. This will help you demonstrate your understanding of the industry during interviews and show how you can apply innovative strategies to enhance employee engagement.
✨Tip Number 2
Network with professionals in the field of internal communications. Attend relevant events or webinars where you can connect with others who have experience in similar roles. This could lead to valuable insights and even potential referrals for the position.
✨Tip Number 3
Prepare examples of successful internal communication strategies you've implemented in the past. Be ready to discuss how you measured their effectiveness and what improvements you made based on feedback. This will showcase your ability to drive engagement and adapt strategies.
✨Tip Number 4
Research the company’s current internal communication channels and identify areas for improvement. During your interview, share your thoughts on how you would enhance these channels and align them with the overall business strategy, demonstrating your proactive approach.
We think you need these skills to ace Senior Manager Internal Communications - FTC
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in internal communications, especially any strategic roles. Use keywords from the job description to demonstrate that you meet the key requirements.
Craft a Compelling Cover Letter: In your cover letter, focus on your exemplary writing skills and attention to detail. Share specific examples of how you've developed communication strategies or engaged with senior leaders in previous roles.
Showcase Your Digital Skills: Since the role involves managing digital communication channels, mention any relevant experience you have with intranet platforms or digital content creation. Highlight your ability to adapt messaging for different audiences.
Demonstrate Your Storytelling Ability: Use your application to showcase your storytelling skills. Provide examples of how you've created engaging content or campaigns that maintained employee engagement, as this is crucial for the role.
How to prepare for a job interview at Better Placed Ltd - A Sunday Times Top 10 Employer!
✨Showcase Your Strategic Thinking
In this role, strategic communication is key. Be prepared to discuss how you've developed and implemented communication strategies in the past. Use specific examples that highlight your ability to align communication channels with business objectives.
✨Demonstrate Your Writing Skills
Given the emphasis on exemplary writing skills, bring samples of your work or be ready to discuss your writing process. Highlight how you adapt messaging for different audiences and ensure clarity and engagement in your communications.
✨Engagement is Essential
Prepare to talk about your experience with driving engagement through internal communication channels. Discuss any campaigns you've led and the results achieved, showcasing your ability to maintain interest and involvement from employees.
✨Be Ready to Influence
This position requires strong influencing skills, especially when advising senior leaders. Think of examples where you've successfully coached or influenced stakeholders, and be ready to share how you approach these conversations with sensitivity and effectiveness.
