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- Tasks: Lead customer initiatives and enhance engagement through data-driven strategies.
- Company: Join a beloved ecommerce brand experiencing exciting growth.
- Benefits: Enjoy a full-time role with opportunities for professional development.
- Why this job: Be part of a dynamic team shaping customer experiences and driving loyalty.
- Qualifications: Must have proven Klaviyo expertise and strong analytical skills.
- Other info: Collaborate with marketing, data, and tech teams for a top-notch customer journey.
The predicted salary is between 42000 - 84000 £ per year.
Our client is a much loved ecommerce business who is going through an impressive period of growth. They are looking for a Senior CRM Manager to join the team, reporting into the Head of CRM to drive customer initiatives at a pivotal period of growth. It is essential that this hire be a hands-on technical Klaviyo expert. The successful candidate will be responsible for delivering data-driven strategies to enhance customer engagement, retention, and loyalty. They will drive customer communications across email, SMS, and push.
The role:
- Ownership of the customer database – Klaviyo
- Implementing a test and learn approach to CRM to strengthen customer relationships
- Enhancing the customer journey by delivering data led customer campaigns and optimising them throughout the customer lifecycle
- Segment customers effectively using data and insights to personalise customer communications
- Analyse CRM performance and report back the results to the Head of CRM and wider business
- Analyse customer behaviour to identify opportunities and take an always-on approach to optimisation.
- Work closely with colleagues in marketing, data, and tech to build a best-in-class customer experience.
- Oversee the use of Klaviyo to deliver sophisticated marketing solutions
The Person:
- Proven technical Klaviyo experience in an ecommerce environment
- Expertise in customer segmentation, loyalty, and retention
- Strong analytical skills with a results-oriented mindset
For much more information please apply immediately.
Senior CRM Manager employer: Better Placed Ltd - A Sunday Times Top 10 Employer!
Contact Detail:
Better Placed Ltd - A Sunday Times Top 10 Employer! Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior CRM Manager
✨Tip Number 1
Familiarise yourself with Klaviyo's features and functionalities. Since the role requires hands-on technical expertise, being able to demonstrate your proficiency in using Klaviyo effectively will set you apart from other candidates.
✨Tip Number 2
Showcase your experience with data-driven strategies in your conversations. Be prepared to discuss specific examples of how you've used data to enhance customer engagement and retention in previous roles.
✨Tip Number 3
Network with professionals in the ecommerce and CRM space. Engaging with others in the industry can provide insights into current trends and challenges, which you can reference during interviews to demonstrate your knowledge and enthusiasm.
✨Tip Number 4
Prepare to discuss your approach to customer segmentation and personalisation. The ability to analyse customer behaviour and tailor communications accordingly is crucial for this role, so have a few strategies ready to share.
We think you need these skills to ace Senior CRM Manager
Some tips for your application 🫡
Understand the Role: Read the job description thoroughly to grasp the key responsibilities and required skills. Highlight your experience with Klaviyo and any relevant ecommerce projects in your application.
Tailor Your CV: Customise your CV to reflect your technical expertise in Klaviyo and your experience in customer segmentation and retention strategies. Use specific examples that demonstrate your analytical skills and results-driven mindset.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for CRM and ecommerce. Discuss how your hands-on experience can contribute to enhancing customer engagement and loyalty, and mention your approach to data-driven strategies.
Highlight Collaborative Experience: Emphasise your ability to work closely with marketing, data, and tech teams. Provide examples of past collaborations that led to successful customer experiences, showcasing your teamwork and communication skills.
How to prepare for a job interview at Better Placed Ltd - A Sunday Times Top 10 Employer!
✨Showcase Your Klaviyo Expertise
Make sure to highlight your hands-on experience with Klaviyo during the interview. Be prepared to discuss specific campaigns you've managed, how you utilised the platform's features, and any challenges you overcame while using it.
✨Demonstrate Data-Driven Decision Making
Since the role focuses on data-driven strategies, come equipped with examples of how you've used data to enhance customer engagement and retention. Discuss the metrics you tracked and how they influenced your CRM strategies.
✨Emphasise Collaboration Skills
The position requires working closely with marketing, data, and tech teams. Share experiences where you successfully collaborated with cross-functional teams to achieve a common goal, highlighting your communication skills and teamwork.
✨Prepare for Scenario-Based Questions
Expect questions that assess your problem-solving abilities in real-world scenarios. Think about how you would approach customer segmentation or campaign optimisation based on hypothetical data sets, and be ready to explain your thought process.
