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- Tasks: Analyse market trends and sales data to drive category growth.
- Company: Join Better Placed Ltd, a Top 10 Employer known for its dynamic work culture.
- Benefits: Enjoy hybrid working, competitive salary, and career progression opportunities.
- Why this job: Be part of a collaborative team making impactful data-driven decisions in FMCG.
- Qualifications: Strong analytical skills and experience in FMCG/CPG preferred.
- Other info: Work in a fast-paced environment with a focus on continuous improvement.
The predicted salary is between 36000 - 60000 £ per year.
Location: London (Hybrid Working)
Salary: Competitive (Dependent on Experience)
About the Role:
We are seeking a highly analytical and results-driven Category Analyst to join our dynamic team based in London. This hybrid role offers the flexibility to work both remotely and in the office, ensuring an ideal work-life balance. As a Category Analyst, you will be responsible for providing critical insights and data-driven recommendations that will shape category strategy and drive growth for our FMCG/CPG business.
Key Responsibilities:
- Conduct in-depth market analysis to identify category trends, customer preferences, and competitive performance.
- Analyse sales data, inventory levels, and performance metrics to generate actionable insights for category management.
- Support the development of category strategies, working closely with internal teams to ensure alignment with broader business goals.
- Assist in the creation of category reports and presentations, providing key stakeholders with accurate, timely, and insightful data.
- Monitor and report on competitor activity, tracking pricing strategies, promotions, and product innovations.
- Collaborate with the marketing and sales teams to optimise product assortments and drive category growth.
- Contribute to the development of forecasts and plans for product launches and promotional activities.
- Help track key performance indicators (KPIs) and measure the effectiveness of category strategies.
Key Requirements:
- Strong analytical skills with the ability to interpret complex data and present clear insights.
- Experience in a category analyst or similar analytical role within the FMCG/CPG sector is preferred.
- Proficient in using data analysis tools and software (Excel, Power BI, or similar tools).
- Excellent communication skills with the ability to collaborate across teams and present findings to senior stakeholders.
- Strong attention to detail, with the ability to work under pressure and meet deadlines.
- Ability to work independently and as part of a team in a fast-paced, dynamic environment.
- A proactive mindset with a passion for continuous improvement and driving category performance.
What We Offer:
- Hybrid working model with flexibility to work from home and in our London office.
- Competitive salary and benefits package.
- Opportunities for career progression within a leading FMCG/CPG company.
- A supportive, collaborative, and inclusive working environment.
Seniority level: Associate
Employment type: Full-time
Job function: Analyst and Marketing
Industries: Market Research, Data Infrastructure and Analytics, and Food and Beverage Manufacturing
Senior Category Analyst employer: Better Placed Ltd - A Sunday Times Top 10 Employer!
Contact Detail:
Better Placed Ltd - A Sunday Times Top 10 Employer! Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Category Analyst
✨Tip Number 1
Familiarise yourself with the latest trends in the FMCG/CPG sector. Understanding current market dynamics and consumer behaviour will not only help you during interviews but also demonstrate your genuine interest in the role.
✨Tip Number 2
Network with professionals in the industry, especially those who work as Category Analysts or in similar roles. Engaging with them on platforms like LinkedIn can provide valuable insights and potentially lead to referrals.
✨Tip Number 3
Brush up on your data analysis skills, particularly with tools like Excel and Power BI. Being able to showcase your proficiency in these tools during discussions can set you apart from other candidates.
✨Tip Number 4
Prepare to discuss specific examples of how you've used data to drive category performance in past roles. Having concrete examples ready will help you illustrate your analytical capabilities and problem-solving skills effectively.
We think you need these skills to ace Senior Category Analyst
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in data analysis and category management, particularly within the FMCG/CPG sector. Use specific examples that demonstrate your analytical skills and ability to generate actionable insights.
Craft a Compelling Cover Letter: In your cover letter, express your enthusiasm for the role and the company. Mention how your skills align with the key responsibilities outlined in the job description, such as conducting market analysis and collaborating with teams.
Showcase Analytical Skills: Provide concrete examples of how you've used data analysis tools like Excel or Power BI in previous roles. Highlight any successful projects where your insights led to improved category performance or strategic decisions.
Prepare for Potential Questions: Anticipate questions related to your analytical approach and experience in the FMCG/CPG industry. Be ready to discuss specific challenges you've faced and how you overcame them, demonstrating your problem-solving abilities.
How to prepare for a job interview at Better Placed Ltd - A Sunday Times Top 10 Employer!
✨Showcase Your Analytical Skills
As a Senior Category Analyst, your analytical prowess is key. Be prepared to discuss specific examples of how you've used data analysis to drive business decisions in previous roles. Highlight any tools you've used, like Excel or Power BI, to demonstrate your technical skills.
✨Understand the FMCG/CPG Landscape
Familiarise yourself with current trends and challenges in the FMCG/CPG sector. Research the company’s competitors and be ready to discuss how you can contribute to their category strategies based on your insights into market dynamics.
✨Prepare for Scenario-Based Questions
Expect scenario-based questions that assess your problem-solving abilities. Think about past experiences where you had to analyse data under pressure and how you derived actionable insights from it. Practising these scenarios can help you articulate your thought process clearly.
✨Emphasise Collaboration and Communication
Since the role involves working closely with marketing and sales teams, highlight your experience in cross-functional collaboration. Prepare to discuss how you’ve effectively communicated complex data insights to non-technical stakeholders in the past.
