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- Tasks: Drive PR and influencer marketing strategies to boost brand visibility and engagement.
- Company: Join a dynamic marketing team in the West Midlands, focused on innovative brand promotion.
- Benefits: Enjoy a hybrid work model, competitive salary, and a comprehensive benefits package.
- Why this job: Be part of exciting campaigns that shape brand reputation and connect with industry leaders.
- Qualifications: Experience in PR and influencer marketing is essential; strong communication skills are a must.
- Other info: This role offers a chance to work closely with influencers and media professionals.
The predicted salary is between 28000 - 42000 £ per year.
The PR Executive is a key member of the Marketing team, responsible for building and nurturing relationships with influencers and trade press. This role is responsible for developing and executing influencer marketing and PR strategies to enhance brand visibility, improve reputation, and drive high-quality engagement.
You will manage relationships with key influencers, media partners, and industry leaders to raise the brand’s profile across relevant channels and generate quality leads. The role will collaborate closely with the brands team to create and implement strategic campaigns that align with business goals, ensuring brand consistency and effective messaging. This role also involves monitoring and evaluating influencer and PR campaigns, identifying new opportunities, and building long-term partnerships.
Key Responsibilities:- Develop and execute strategic PR campaigns to enhance brand reputation, secure media coverage, and increase visibility in industry publications.
- Write and distribute press releases, company announcements, and other media communications.
- Build relationships with key journalists, media outlets, and PR agencies to secure positive press and coverage.
- Work with the Brands team to ensure PR activities are aligned with broader marketing goals and messaging.
- Develop and implement comprehensive influencer marketing strategies to increase brand awareness and engagement in key B2B sectors.
- Identify and build relationships with relevant influencers, thought leaders, and industry figures to collaborate on campaigns and promote the brand.
- Coordinate influencer campaigns across various platforms, ensuring content aligns with brand messaging and delivers the desired outcomes.
- Manage influencer partnerships, negotiate contracts, and measure campaign performance based on engagement, lead generation, and ROI.
- Keep abreast of industry trends and identify emerging influencers who align with the brand’s objectives.
- Proven experience in influencer marketing, PR, and media relations, preferably within a B2C/B2B environment.
- Experience writing press releases, developing media kits, and managing media outreach efforts.
- Strong understanding of managing influencer campaigns from start to finish.
- Previous experience working with influencers, media, and external stakeholders to drive brand visibility and awareness.
- Excellent written and verbal communication skills, with the ability to create engaging, clear, and persuasive content for external audiences.
- Strong relationship-building skills with influencers, media professionals, and industry partners.
- Strong organisational skills with the ability to manage multiple campaigns and projects simultaneously.
- Creative and strategic thinking with the ability to develop innovative campaigns that engage audiences and achieve results.
Publicity Executive / Manager employer: Better Placed Ltd - A Sunday Times Top 10 Employer!
Contact Detail:
Better Placed Ltd - A Sunday Times Top 10 Employer! Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Publicity Executive / Manager
✨Tip Number 1
Network actively within the PR and influencer marketing community. Attend industry events, webinars, and workshops to meet potential contacts and learn about the latest trends. Building relationships with professionals in the field can lead to valuable opportunities and insights.
✨Tip Number 2
Stay updated on the latest news and developments in the PR and influencer marketing sectors. Follow relevant blogs, podcasts, and social media accounts to understand what strategies are currently working. This knowledge will help you speak confidently about industry trends during interviews.
✨Tip Number 3
Showcase your understanding of successful influencer campaigns by preparing case studies or examples from your previous work. Be ready to discuss how you measured success and adapted strategies based on performance metrics, as this demonstrates your analytical skills and strategic thinking.
✨Tip Number 4
Research StudySmarter’s current PR and influencer initiatives. Familiarise yourself with our brand voice and recent campaigns, so you can tailor your discussions to align with our goals. Showing that you understand our brand will set you apart from other candidates.
We think you need these skills to ace Publicity Executive / Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in PR and influencer marketing. Use specific examples of campaigns you've worked on, showcasing your ability to build relationships and drive engagement.
Craft a Compelling Cover Letter: Write a cover letter that reflects your passion for PR and influencer marketing. Mention how your skills align with the job description and provide examples of successful strategies you've implemented in the past.
Showcase Your Writing Skills: Since excellent written communication is crucial for this role, consider including samples of press releases or media communications you've created. This will demonstrate your ability to produce engaging content.
Highlight Relationship-Building Experience: In your application, emphasise your experience in building and nurturing relationships with influencers and media professionals. Provide specific examples of how these relationships have positively impacted previous campaigns.
How to prepare for a job interview at Better Placed Ltd - A Sunday Times Top 10 Employer!
✨Showcase Your PR Knowledge
Make sure to brush up on the latest trends in PR and influencer marketing. Be prepared to discuss successful campaigns you've worked on and how they align with the company's goals. This will demonstrate your expertise and passion for the role.
✨Prepare Engaging Questions
Think of insightful questions to ask during the interview. Inquire about the company's current PR strategies or how they measure the success of their influencer campaigns. This shows your genuine interest in the position and helps you understand their expectations.
✨Highlight Relationship-Building Skills
Since this role involves managing relationships with influencers and media, be ready to share examples of how you've successfully built and maintained these connections in the past. Use specific instances to illustrate your ability to foster long-term partnerships.
✨Demonstrate Your Writing Skills
As writing press releases and media communications is a key part of the job, consider bringing samples of your previous work. This will not only showcase your writing ability but also give the interviewer a taste of your style and effectiveness in communication.
