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For Companies At a Glance
- Tasks: Create engaging content for marketing campaigns, websites, and product messaging.
- Company: Join a leading international engineering business with a dynamic work environment.
- Benefits: Enjoy opportunities for career growth and collaboration with creative teams.
- Why this job: Perfect for passionate writers eager to make an impact in marketing communications.
- Qualifications: Must be a detail-oriented writer with the ability to produce technical copy.
- Other info: Opportunity to work on diverse projects and liaise with PR agencies.
The predicted salary is between 28800 - 48000 £ per year.
A leading international engineering business is now looking for a talented Content professional to join their business.
The PR & Content Associate will play a vital role in creating and delivering high-quality written content to support the businesses marketing campaigns, website, and product proposition messaging. The role is focused on developing engaging content that clearly communicates the value of our technical solutions and elevates our presence across digital channels and earned media.
This role is ideal for a passionate, detail-oriented writer looking to grow their career in marketing communications within a dynamic, international engineering business.
Key Responsibilities;
Brand Messaging
- Support development of clear, consistent messaging aligned with brand guidelines.
- Ensure brand consistency across all written content, digital, and marketing materials.
PR & Media Support
- Draft press materials (press releases, article briefs, executive quotes).
- Monitor media coverage and maintain records for reporting.
- Assist in creating customer stories and case studies.
- Support coordination of PR campaigns, events, and media interviews.
Collateral Production (Products & Services)
- Collaborate with product managers and regional teams on product messaging.
- Assist in creating and updating marketing and sales collateral (brochures, datasheets, digital assets, etc.).
- Help produce sales enablement tools and maintain central content library.
Content Development & Management
- Write and edit high-quality content across formats and channels, including:
- Website copy, SEO landing pages, blogs, social media, LinkedIn
- Product brochures, datasheets, FAQs, sales tools
- Video scripts, storyboards, visual briefs
- Sustainability and CSR stories
- Translate technical info into customer-friendly messaging.
- Develop sales toolkits and enablement materials tailored to audiences.
Agency Coordination
- Liaise with PR and creative agencies to support content creation.
- Coordinate photo/video shoots, including drafting briefs and reviewing outputs.
To be right for this role you must be a passionate writer who thrives on producing content across a range of different channels. The ability to write technical copy is a must. If interested please apply to discuss further.
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PR & Content Executive employer: Better Placed Ltd - A Sunday Times Top 10 Employer!
Contact Detail:
Better Placed Ltd - A Sunday Times Top 10 Employer! Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land PR & Content Executive
✨Tip Number 1
Familiarise yourself with the engineering industry and the specific technical solutions offered by the company. Understanding the products and services will help you create more engaging and relevant content that resonates with the target audience.
✨Tip Number 2
Showcase your writing versatility by preparing a portfolio that includes various formats such as press releases, blog posts, and social media content. This will demonstrate your ability to adapt your writing style to different channels and audiences.
✨Tip Number 3
Network with professionals in the PR and content creation field, especially those within the engineering sector. Attend industry events or join relevant online communities to build connections that could lead to valuable insights and opportunities.
✨Tip Number 4
Stay updated on the latest trends in digital marketing and PR strategies. Being knowledgeable about current practices will not only enhance your skill set but also show potential employers that you are proactive and committed to your professional development.
We think you need these skills to ace PR & Content Executive
Some tips for your application 🫡
Understand the Role: Before applying, make sure to thoroughly read the job description. Understand the key responsibilities and required skills for the PR & Content Executive position, especially the emphasis on technical writing and content creation across various channels.
Tailor Your CV: Customise your CV to highlight relevant experience in content creation, PR, and marketing communications. Include specific examples of your work that demonstrate your ability to produce high-quality written content and manage multiple projects.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for writing and your understanding of the engineering sector. Mention how your skills align with the company's needs and provide examples of past successes in similar roles.
Showcase Your Writing Skills: Include samples of your writing in your application, such as blog posts, press releases, or marketing materials. This will give the employer a clear idea of your writing style and ability to convey technical information in an engaging manner.
How to prepare for a job interview at Better Placed Ltd - A Sunday Times Top 10 Employer!
✨Showcase Your Writing Skills
Prepare samples of your writing that demonstrate your ability to create engaging and clear content. Tailor these samples to reflect the technical nature of the role, as this will show your understanding of the industry.
✨Understand the Brand Messaging
Familiarise yourself with the company's brand guidelines and messaging. Be ready to discuss how you can contribute to maintaining brand consistency across various channels and formats.
✨Be Ready for Technical Questions
Since the role requires translating technical information into customer-friendly messaging, be prepared to discuss your experience with technical writing. Think of examples where you've successfully simplified complex concepts.
✨Demonstrate Collaboration Skills
The position involves working with product managers and agencies. Be prepared to share examples of how you've effectively collaborated with others in previous roles, especially in content creation or PR campaigns.
