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- Tasks: Lead the performance marketing strategy and manage a multi-million-pound PPC budget.
- Company: Join a market-leading retail group with ambitious international growth plans.
- Benefits: Enjoy a creative work environment that encourages innovation and offers competitive perks.
- Why this job: Be part of a forward-thinking team driving growth in a reputable brand.
- Qualifications: Experience in managing large PPC budgets and strong analytical skills required.
- Other info: Work closely with external partners like Google and Bing for optimal results.
The predicted salary is between 36000 - 60000 £ per year.
Our client has long been established as a market leading retail group with an increasing portfolio of product categories, and a very ambitious international growth strategy. This is a brilliant opportunity to join a forward-thinking team as a Performance Marketing Manager and play a key role in driving the next phase of growth. They hold an exceptional reputation in the market for their brand message as well as for fostering an environment that encourages innovation and creative freedom.
With a clearly defined and impressive brand position, they are looking for an experienced PPC/Performance Specialist to help build on their success. You’ll report into the Head of Digital Acquisition, supported by the wider marketing team. Your focus will be on shaping and executing the performance marketing strategy, with an emphasis on PPC across all platforms. You will manage a multi-million-pound budget, ensuring maximum ROI and continued growth.
What I am looking for:
- Manage and deliver the Paid Search strategy, including the review and daily performance over accounts.
- Multi-million £ budget management.
- Manage the PPC automation and devise and deliver key automation initiatives.
- Implement innovative strategies to achieve business targets and growth across our paid media accounts.
- Hands-on bid management and daily account optimization.
- Work with the analytical team to create bespoke paid search performance reports.
- Conduct keyword research, market research, audience segmentation and competitor analysis.
- Build and manage relationships with external partners (Google & Bing).
The successful candidate must have:
- Hands-on experience with paid search ad serving platforms and able to display experience of managing large budgets.
- Confident in providing accurate monthly forecasts with the support of the head of digital.
- Strong knowledge of Excel and Google Analytics with a passion for data analysis and data-driven decision making.
- Able to develop a long-term strategy with hands-on ability to get things done.
- You are commercially minded, appreciating and using the impact digital experiences have on customer outcomes and business results.
- Experience working with ad serving platforms, direct and third-party bid management platforms, onsite analytics and intelligence tools.
Seniority level: Mid-Senior level
Employment type: Full-time
Job function: Advertising, Marketing, and Strategy/Planning
Industries: Food and Beverage Retail, Marketing Services, and Advertising Services
Performance Marketing Manger employer: Better Placed Ltd - A Sunday Times Top 10 Employer!
Contact Detail:
Better Placed Ltd - A Sunday Times Top 10 Employer! Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Performance Marketing Manger
✨Tip Number 1
Familiarise yourself with the latest trends in PPC and performance marketing. This will not only help you understand the current landscape but also allow you to discuss innovative strategies during your interview, showcasing your proactive approach.
✨Tip Number 2
Network with professionals in the industry, especially those who work with Google and Bing. Building relationships can provide you with insights into what these platforms are currently prioritising, which could give you an edge in your application.
✨Tip Number 3
Prepare to discuss specific examples of how you've managed large budgets in the past. Be ready to explain your thought process behind budget allocation and how you maximised ROI, as this is a key responsibility for the role.
✨Tip Number 4
Brush up on your data analysis skills, particularly with Excel and Google Analytics. Being able to demonstrate your ability to analyse data and make data-driven decisions will be crucial in impressing the hiring team.
We think you need these skills to ace Performance Marketing Manger
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in performance marketing, particularly with PPC and budget management. Use specific metrics to demonstrate your success in previous roles.
Craft a Compelling Cover Letter: In your cover letter, express your passion for data-driven marketing and how your skills align with the company's goals. Mention your experience with ad serving platforms and your approach to managing large budgets.
Showcase Analytical Skills: Emphasise your proficiency in Excel and Google Analytics. Provide examples of how you've used data analysis to inform marketing strategies and improve ROI in past positions.
Highlight Innovative Strategies: Discuss any innovative strategies you've implemented in previous roles that led to significant growth or improved performance. This will show your ability to think creatively and drive results.
How to prepare for a job interview at Better Placed Ltd - A Sunday Times Top 10 Employer!
✨Showcase Your PPC Expertise
Be prepared to discuss your hands-on experience with PPC platforms. Highlight specific campaigns you've managed, the budgets involved, and the results achieved. This will demonstrate your capability to handle the multi-million-pound budget mentioned in the job description.
✨Data-Driven Decision Making
Since the role requires a strong knowledge of data analysis, come equipped with examples of how you've used data to inform your marketing strategies. Discuss your proficiency with tools like Google Analytics and Excel, and how you've leveraged these to optimise campaigns.
✨Innovative Strategies
Prepare to share innovative strategies you've implemented in past roles. Think about how you can contribute to their ambitious growth strategy and be ready to discuss new ideas for PPC automation and performance improvement.
✨Build Relationships
The role involves managing relationships with external partners like Google and Bing. Be ready to talk about your experience in building and maintaining these relationships, and how you’ve collaborated with partners to achieve successful outcomes.
