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- Tasks: Drive acquisition and revenue through paid media strategies across various platforms.
- Company: Join a leading online healthcare and wellness ecommerce business focused on accessibility and affordability.
- Benefits: Enjoy a dynamic work environment with opportunities for growth and a significant budget to manage.
- Why this job: Make a real difference in people's lives while optimising campaigns and driving results.
- Qualifications: Experience in retail, ecommerce, or D2C marketing is essential; agency or in-house background preferred.
- Other info: This role offers the chance to work with cutting-edge technology in a supportive team.
The predicted salary is between 36000 - 60000 £ per year.
We are delighted to be partnering with this leading online healthcare/wellness ecommerce business in their search for a Paid Media Manager / Performance Marketing Manager. Our client is committed to making healthcare easy to access, and easy to afford for everyone using cutting edge technology and empowering a stand out team to do so.
To help with their continued growth they are searching for a Performance Marketing Manager with retail/ecommerce/D2C experience to drive acquisition, revenue and optimise ROI. The successful candidate will execute paid search strategy across Google Ads, Shopping, Microsoft Ads, and other relevant platforms (£multi-million spend). You’ll be responsible for managing a significant annual budget and ensuring that campaigns are high-performing and fully compliant.
The role:
- Manage a significant budget across search, shopping & PMAX
- Develop and implement data-led PPC strategies to improve CPA, ROAS, and customer lifetime value.
- Ensure all campaign activity adheres to policy guidelines
- Conduct regular A/B testing on product titles, images, ad copy, bidding strategies, and landing pages.
- Manage daily budgets, bid adjustments, audience targeting, and keyword strategies.
- Generate weekly and monthly performance reports with clear insights and recommendations.
This is an incredible opportunity to join a brand who are really making a difference to people's lives and would suit a candidate from an agency or in-house background. For more information please apply immediately.
Performance Marketing Manager (, , United Kingdom) employer: Better Placed Ltd - A Sunday Times Top 10 Employer!
Contact Detail:
Better Placed Ltd - A Sunday Times Top 10 Employer! Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Performance Marketing Manager (, , United Kingdom)
✨Tip Number 1
Familiarise yourself with the latest trends in performance marketing, especially in the healthcare and wellness sectors. This knowledge will help you speak confidently about how you can contribute to the company's goals during interviews.
✨Tip Number 2
Network with professionals in the ecommerce and D2C space. Attend industry events or join online forums where you can connect with others who work in performance marketing, as they may provide valuable insights or even referrals.
✨Tip Number 3
Prepare to discuss specific examples of successful PPC campaigns you've managed in the past. Highlight your experience with budget management and data analysis, as these are crucial for the role.
✨Tip Number 4
Stay updated on the compliance guidelines for advertising in the healthcare sector. Understanding these regulations will demonstrate your commitment to ethical marketing practices and could set you apart from other candidates.
We think you need these skills to ace Performance Marketing Manager (, , United Kingdom)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in performance marketing, particularly in retail, ecommerce, or D2C. Use specific metrics to demonstrate your success in managing budgets and optimising campaigns.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the healthcare and wellness sector. Mention how your skills align with the company's mission to make healthcare accessible and affordable, and provide examples of successful PPC strategies you've implemented.
Showcase Your Analytical Skills: Emphasise your ability to analyse data and generate insights. Include examples of how you've used data-led strategies to improve CPA, ROAS, and customer lifetime value in previous roles.
Highlight Compliance Knowledge: Since the role requires adherence to policy guidelines, mention any experience you have with compliance in digital marketing. This could include knowledge of advertising policies on platforms like Google Ads and Microsoft Ads.
How to prepare for a job interview at Better Placed Ltd - A Sunday Times Top 10 Employer!
✨Showcase Your Data-Driven Mindset
As a Performance Marketing Manager, you'll need to demonstrate your ability to develop and implement data-led PPC strategies. Be prepared to discuss specific examples of how you've used data to optimise campaigns and improve key metrics like CPA and ROAS.
✨Familiarise Yourself with Relevant Platforms
Make sure you have a solid understanding of Google Ads, Shopping, Microsoft Ads, and any other platforms mentioned in the job description. Being able to speak confidently about your experience with these tools will show that you're ready to hit the ground running.
✨Prepare for A/B Testing Discussions
Since A/B testing is a crucial part of the role, come prepared with examples of tests you've conducted in the past. Discuss what you tested, the results, and how those insights informed your future strategies.
✨Highlight Your Budget Management Skills
You'll be managing a significant budget, so it's important to convey your experience in this area. Be ready to talk about how you've successfully managed budgets in previous roles, including any challenges you faced and how you overcame them.
