Performance Marketing Manager

Performance Marketing Manager

City of London Full-Time 36000 - 60000 £ / year (est.) Home office (partial)
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At a Glance

  • Tasks: Lead paid media strategies to boost revenue and optimise ROI for a healthcare ecommerce brand.
  • Company: Join a pioneering online healthcare business dedicated to making healthcare accessible and affordable.
  • Benefits: Enjoy a dynamic work environment with opportunities for growth and impactful projects.
  • Why this job: Be part of a team that makes a real difference in people's lives through innovative marketing.
  • Qualifications: Experience in retail, ecommerce, or D2C marketing is essential; agency or in-house background preferred.
  • Other info: Manage a multi-million pound budget and execute data-driven PPC strategies.

The predicted salary is between 36000 - 60000 £ per year.

We are delighted to be partnering with this leading online healthcare/wellness ecommerce business in their search for a Paid Media Manager / Performance Marketing Manager. Our client is committed to making healthcare easy to access, and easy to afford for everyone using cutting edge technology and empowering a standout team to do so.

To help with their continued growth, they are searching for a Performance Marketing Manager with retail/ecommerce/D2C experience to drive acquisition, revenue and optimise ROI. The successful candidate will execute paid search strategy across Google Ads, Shopping, Microsoft Ads, and other relevant platforms (£multi-million spend). You’ll be responsible for managing a significant annual budget and ensuring that campaigns are high-performing and fully compliant.

The role:

  • Manage a significant budget across search, shopping & PMAX
  • Develop and implement data-led PPC strategies to improve CPA, ROAS, and customer lifetime value.
  • Ensure all campaign activity adheres to policy guidelines
  • Conduct regular A/B testing on product titles, images, ad copy, bidding strategies, and landing pages.
  • Manage daily budgets, bid adjustments, audience targeting, and keyword strategies.
  • Generate weekly and monthly performance reports with clear insights and recommendations.

This is an incredible opportunity to join a brand that is really making a difference to people's lives and would suit a candidate from an agency or in-house background. For more information please apply immediately.

Performance Marketing Manager employer: Better Placed Ltd - A Sunday Times Top 10 Employer!

Join a pioneering online healthcare and wellness ecommerce business that prioritises accessibility and affordability in healthcare. With a vibrant work culture that fosters innovation and collaboration, employees are empowered to make a real difference in people's lives while enjoying ample opportunities for professional growth and development. Located in a dynamic environment, this role offers the chance to manage significant budgets and drive impactful marketing strategies, making it an ideal place for those seeking meaningful and rewarding employment.
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Contact Detail:

Better Placed Ltd - A Sunday Times Top 10 Employer! Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Performance Marketing Manager

✨Tip Number 1

Familiarise yourself with the latest trends in performance marketing, especially in the healthcare and wellness sectors. This knowledge will not only help you during interviews but also demonstrate your genuine interest in the role and the industry.

✨Tip Number 2

Network with professionals in the ecommerce and D2C space. Attend relevant webinars or local meetups to connect with others in the field. This can lead to valuable insights and potentially even referrals for the position.

✨Tip Number 3

Prepare to discuss specific examples of how you've successfully managed PPC campaigns in the past. Be ready to share metrics that highlight your impact on CPA, ROAS, and overall campaign performance.

✨Tip Number 4

Stay updated on the latest features and tools available on platforms like Google Ads and Microsoft Ads. Being knowledgeable about new functionalities can set you apart as a candidate who is proactive and eager to optimise campaign performance.

We think you need these skills to ace Performance Marketing Manager

Performance Marketing
Paid Media Management
Google Ads
Microsoft Ads
Data Analysis
PPC Strategy Development
Budget Management
Campaign Optimisation
A/B Testing
Audience Targeting
Keyword Strategy
Reporting and Insights
Compliance Knowledge
Retail/Ecommerce Experience
D2C Marketing

Some tips for your application 🫡

Tailor Your CV: Make sure your CV highlights relevant experience in performance marketing, particularly in retail, ecommerce, or D2C. Use specific metrics to demonstrate your success in managing budgets and optimising campaigns.

Craft a Compelling Cover Letter: In your cover letter, express your passion for the healthcare and wellness sector. Mention how your skills align with the company's mission to make healthcare accessible and affordable, and provide examples of successful PPC strategies you've implemented.

Showcase Your Analytical Skills: Emphasise your ability to analyse data and generate insights. Include examples of how you've used data-led strategies to improve CPA, ROAS, and customer lifetime value in previous roles.

Highlight Compliance Knowledge: Since the role requires adherence to policy guidelines, mention any experience you have with compliance in digital marketing. This could include knowledge of advertising policies on platforms like Google Ads and Microsoft Ads.

How to prepare for a job interview at Better Placed Ltd - A Sunday Times Top 10 Employer!

✨Know Your Numbers

As a Performance Marketing Manager, you'll be expected to manage significant budgets and optimise campaigns. Brush up on your key metrics like CPA, ROAS, and customer lifetime value. Be ready to discuss how you've improved these metrics in past roles.

✨Showcase Your A/B Testing Experience

A/B testing is crucial in this role. Prepare examples of tests you've conducted, what you learned from them, and how they impacted campaign performance. This will demonstrate your analytical skills and ability to drive results.

✨Familiarise Yourself with Relevant Platforms

Make sure you're well-versed in Google Ads, Microsoft Ads, and any other platforms mentioned in the job description. Be prepared to discuss specific strategies you've implemented on these platforms and their outcomes.

✨Align with Their Mission

This company is focused on making healthcare accessible and affordable. Research their values and mission, and think about how your experience aligns with their goals. Showing genuine interest in their mission can set you apart from other candidates.

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