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- Tasks: Lead media strategy and optimise supplier-funded spend across various channels.
- Company: Dynamic marketing agency focused on innovative advertising solutions.
- Benefits: Competitive salary, flexible working hours, and opportunities for professional growth.
- Why this job: Make a real impact by driving brand success through strategic media planning.
- Qualifications: Experience in media planning, strong negotiation skills, and analytical mindset.
- Other info: Join a collaborative team with a focus on creativity and innovation.
The predicted salary is between 36000 - 60000 £ per year.
Overview
Take ownership of the planning and optimisation of supplier-funded spend across the brands trade customer channels. You’ll be responsible for ensuring that media spend delivers measurable value, reinforces both brand and commercial goals, and amplifies partner campaigns.
What I’m looking for:
- Strong commercial insight with proven experience handling supplier-funded budgets.
- Analytical mindset with expertise in campaign performance measurement and optimisation.
- Skilled negotiator with the ability to build and maintain strong stakeholder relationships.
- Solid background in media planning, buying, or agency management, ideally within FMCG or retail.
Key highlights of the role:
- Develop and deliver a group-wide media strategy that maximises supplier ad investment across retail, digital, events and print.
- Lead negotiations with suppliers on advertising spend to ensure alignment with business and commercial objectives.
- Oversee media planning, buying, and allocation, ensuring activity integrates seamlessly with larger campaign plans.
- Collaborate with Marketing, Communications, and Digital teams to ensure media activity strengthens brand positioning and follows best practice standards.
Seniority level
- Mid-Senior level
Employment type
- Full-time
Job function
- Marketing and Advertising
Industries
- Marketing Services, Advertising Services, and Food and Beverage Retail
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Media Account Director employer: Better Placed Ltd - A Sunday Times Top 10 Employer!
Contact Detail:
Better Placed Ltd - A Sunday Times Top 10 Employer! Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Media Account Director
✨Tip Number 1
Network like a pro! Reach out to your connections in the media and advertising industry. Attend events, join relevant groups, and don’t be shy about asking for introductions. We all know that sometimes it’s not just what you know, but who you know!
✨Tip Number 2
Prepare for interviews by researching the company and its recent campaigns. Show us that you understand their brand and can contribute to their goals. Bring examples of how you've optimised media spend in the past – we love seeing real results!
✨Tip Number 3
Practice your negotiation skills! As a Media Account Director, you'll need to demonstrate your ability to negotiate effectively with suppliers. Role-play scenarios with friends or colleagues to build your confidence before those big discussions.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we’re always on the lookout for candidates who are proactive and engaged. Let’s make it happen together!
We think you need these skills to ace Media Account Director
Some tips for your application 🫡
Show Your Commercial Insight: Make sure to highlight your experience with supplier-funded budgets in your application. We want to see how you've handled media spend in the past and the measurable value it brought to your previous roles.
Demonstrate Your Analytical Skills: We love a good analytical mindset! Share examples of how you've measured and optimised campaign performance. This will show us that you can deliver results and make data-driven decisions.
Highlight Your Negotiation Skills: As a Media Account Director, you'll need to negotiate effectively with suppliers. Include any relevant experiences where you've built strong relationships and secured beneficial deals for your team.
Tailor Your Application: Don’t forget to tailor your application to our job description! Use the same language and focus on the key highlights of the role. And remember, applying through our website is the best way to get noticed!
How to prepare for a job interview at Better Placed Ltd - A Sunday Times Top 10 Employer!
✨Know Your Numbers
Make sure you brush up on your analytical skills before the interview. Be ready to discuss specific examples of how you've measured campaign performance and optimised budgets in the past. This will show that you have the commercial insight needed for the role.
✨Master the Art of Negotiation
Since you'll be leading negotiations with suppliers, it’s crucial to prepare some negotiation strategies. Think about past experiences where you successfully negotiated terms or budgets. Highlight these during the interview to demonstrate your skills.
✨Showcase Your Media Savvy
Familiarise yourself with the latest trends in media planning and buying, especially within FMCG or retail. Be prepared to discuss how you would develop a media strategy that maximises supplier ad investment across various channels. This will show your potential employer that you’re on top of your game.
✨Build Relationships
Strong stakeholder relationships are key in this role. Think of examples where you've collaborated with different teams, like Marketing or Digital, to achieve a common goal. Sharing these stories will highlight your ability to work cross-functionally and strengthen your candidacy.
