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- Tasks: Lead performance marketing strategies to boost customer acquisition and business growth.
- Company: Join a top multi-channel retail brand focused on tech and customer engagement.
- Benefits: Enjoy a full-time role with opportunities for innovation and collaboration.
- Why this job: Be part of a dynamic team driving impactful marketing strategies in a thriving industry.
- Qualifications: Must have a data-driven mindset and experience in performance marketing.
- Other info: Ideal for those looking to inspire and lead in a fast-paced environment.
The predicted salary is between 43200 - 72000 £ per year.
Our client, a market-leading multi-channel retail business with strong brand heritage, is investing heavily in technology, people, and platforms to transform customer engagement. As part of this growth, they are seeking an experienced Head of Performance Marketing to drive digital acquisition and business growth.
Key Responsibilities:
- Develop and execute acquisition strategies across Paid Media (PPC, Paid Social, Display), Affiliates, Influencer Marketing, and SEO.
- Manage large budgets, ensuring efficient resource allocation to maximise ROI.
- Ensure a seamless and data-driven approach across digital and physical channels to maximise customer engagement and conversion and lead performance reporting, providing actionable insights to stakeholders.
- Collaborate with brand, creative, and data teams to drive customer acquisition and engagement.
- Continuously test and refine new acquisition channels, aligning campaigns with broader brand strategy.
- Lead and inspire a team, fostering a culture of innovation and excellence.
- Develop and integrate performance marketing strategies across all customer touchpoints, including online, in-store, mobile, and social.
- Work closely with CRM, eCommerce, and retail teams to align acquisition efforts with broader omnichannel objectives.
Ideal Candidate:
- Data-driven with a strong analytical mindset and a proven track record in performance marketing.
- Experienced in driving customer acquisition and business growth.
- Skilled in managing budgets, external partners, and cross-functional collaboration.
Seniority level: Mid-Senior level
Employment type: Full-time
Job function: Marketing
Industries: Retail
Head of Performance Marketing employer: Better Placed Ltd - A Sunday Times Top 10 Employer!
Contact Detail:
Better Placed Ltd - A Sunday Times Top 10 Employer! Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Performance Marketing
✨Tip Number 1
Familiarise yourself with the latest trends in performance marketing, especially in areas like PPC and SEO. This will not only help you understand the landscape but also allow you to speak confidently about innovative strategies during interviews.
✨Tip Number 2
Network with professionals in the retail and marketing sectors. Attend industry events or webinars where you can connect with potential colleagues or mentors who might provide insights into the company culture and expectations.
✨Tip Number 3
Prepare to discuss specific examples of how you've driven customer acquisition in previous roles. Highlight your experience with managing large budgets and achieving ROI, as these are crucial for the Head of Performance Marketing position.
✨Tip Number 4
Showcase your leadership skills by discussing how you've inspired teams in the past. The role requires collaboration across various departments, so be ready to explain how you foster a culture of innovation and excellence within your team.
We think you need these skills to ace Head of Performance Marketing
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in performance marketing, particularly in areas like PPC, SEO, and social media. Use specific metrics to demonstrate your success in driving customer acquisition and managing budgets.
Craft a Compelling Cover Letter: In your cover letter, express your passion for performance marketing and how your skills align with the company's goals. Mention your experience in leading teams and collaborating across departments to drive business growth.
Showcase Analytical Skills: Since the role requires a data-driven mindset, include examples of how you've used data to inform marketing strategies and improve ROI. Highlight any tools or methodologies you are familiar with that support data analysis.
Prepare for Interviews: Be ready to discuss your previous campaigns and the results achieved. Prepare to explain your approach to budget management and how you foster innovation within your team. Research the company’s brand strategy to align your answers with their objectives.
How to prepare for a job interview at Better Placed Ltd - A Sunday Times Top 10 Employer!
✨Showcase Your Analytical Skills
As the role requires a data-driven mindset, be prepared to discuss specific examples of how you've used data to drive marketing decisions. Highlight any tools or methodologies you've employed to analyse performance metrics and optimise campaigns.
✨Demonstrate Budget Management Experience
Since managing large budgets is crucial for this position, come ready with examples of how you've allocated resources effectively in previous roles. Discuss any challenges you faced and how you maximised ROI through strategic budget management.
✨Emphasise Cross-Functional Collaboration
The ideal candidate will need to work closely with various teams. Prepare to share experiences where you've successfully collaborated with creative, brand, or data teams to achieve common goals. This will show your ability to foster teamwork and drive results.
✨Prepare for Scenario-Based Questions
Expect questions that assess your problem-solving skills in real-world scenarios. Think about how you would approach testing new acquisition channels or refining existing strategies. Be ready to articulate your thought process and decision-making criteria.
