Head of Digital Marketing Strategy (Search)

Head of Digital Marketing Strategy (Search)

Bolton Full-Time 43200 - 72000 £ / year (est.) Home office (partial)
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At a Glance

  • Tasks: Lead digital marketing strategies focusing on SEO and paid search to boost client engagement.
  • Company: Join a leading digital agency known for innovation and measurable results across diverse brands.
  • Benefits: Enjoy a dynamic work environment with opportunities for mentorship and professional growth.
  • Why this job: Be a key player in shaping digital strategies that elevate brand visibility and drive ROI.
  • Qualifications: 8+ years in digital marketing with expertise in search strategy and client leadership required.
  • Other info: This role offers the chance to mentor future leaders and stay ahead of digital trends.

The predicted salary is between 43200 - 72000 £ per year.

We are proud to be partnering exclusively with a leading digital agency renowned for driving innovation and measurable results for their clients. With a diverse portfolio of ambitious brands, they blend creativity with performance to deliver digital strategies that work. As they continue to grow, they are looking to strengthen their senior leadership team with the appointment of a Head of Digital Strategy (Search) — a pivotal hire for the next phase of their journey.

The Opportunity

This is a rare opportunity for a strategic leader with deep expertise in digital marketing and a particular strength in search (SEO, paid search, and beyond). You will play a critical role in shaping the agency’s strategic direction, working closely with clients and internal teams to craft and lead performance-driven digital strategies that elevate brand visibility, customer engagement, and ROI.

Key Responsibilities

  • Lead the agency’s search strategy across SEO, paid search, and integrated performance marketing initiatives.
  • Act as a strategic partner to senior clients, translating business objectives into smart, measurable digital solutions.
  • Collaborate with heads of department to deliver joined-up thinking across the digital ecosystem.
  • Mentor and lead a high-performing team, nurturing future leaders and fostering a culture of innovation and accountability.
  • Stay ahead of digital trends, bringing fresh thinking and insight to evolve their service offering.
  • Drive thought leadership and contribute to new business efforts through pitch strategy and delivery.

About You

  • 8+ years’ experience in digital marketing, with a strong emphasis on search strategy and senior-level client leadership.
  • Proven success in a digital agency or consultancy environment, with a strong grasp of commercial drivers and client growth.
  • Confident and credible with C-suite stakeholders, with the ability to challenge and inspire in equal measure.
  • Visionary thinker with a hands-on approach to problem-solving and strategy execution.
  • Data-literate and results-oriented, with a track record of delivering measurable business impact.
  • Inspirational team leader with a collaborative spirit and a commitment to excellence.

Head of Digital Marketing Strategy (Search) employer: Better Placed Ltd - A Sunday Times Top 10 Employer!

Join a leading digital agency that champions innovation and measurable results, where your expertise in digital marketing will be valued and nurtured. With a vibrant work culture that encourages creativity and collaboration, you'll have the opportunity to mentor a high-performing team while driving impactful strategies for ambitious brands. Located in a dynamic environment, this role offers not just a job, but a chance to shape the future of digital marketing alongside industry leaders.
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Contact Detail:

Better Placed Ltd - A Sunday Times Top 10 Employer! Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Head of Digital Marketing Strategy (Search)

✨Tip Number 1

Network with professionals in the digital marketing space, especially those who have experience in search strategy. Attend industry events or webinars to connect with potential colleagues and clients, as personal connections can often lead to job opportunities.

✨Tip Number 2

Showcase your expertise by sharing insights on platforms like LinkedIn. Write articles or posts about the latest trends in SEO and paid search, demonstrating your thought leadership and keeping you top of mind for hiring managers.

✨Tip Number 3

Prepare to discuss specific case studies from your past experiences where you've successfully led search strategies. Be ready to explain the challenges you faced, the solutions you implemented, and the measurable results achieved.

✨Tip Number 4

Familiarise yourself with the agency's current clients and their industries. Understanding their business objectives will allow you to tailor your discussions during interviews, showing that you're already thinking strategically about how to add value.

We think you need these skills to ace Head of Digital Marketing Strategy (Search)

Digital Marketing Expertise
Search Engine Optimisation (SEO)
Paid Search Management
Performance Marketing
Strategic Leadership
Client Relationship Management
Data Analysis and Interpretation
Team Mentorship and Development
Commercial Acumen
Thought Leadership
Trend Analysis
Creative Problem-Solving
Collaboration and Teamwork
Results-Driven Mindset

Some tips for your application 🫡

Tailor Your CV: Make sure your CV highlights your extensive experience in digital marketing, particularly in search strategy. Use specific examples of past successes and quantify your achievements to demonstrate your impact.

Craft a Compelling Cover Letter: In your cover letter, express your passion for digital marketing and your vision for the role. Discuss how your leadership style aligns with the agency's goals and how you can contribute to their growth.

Showcase Relevant Experience: When detailing your work history, focus on roles where you've led search strategies or worked closely with senior clients. Highlight any experience mentoring teams and driving innovation in digital marketing.

Demonstrate Thought Leadership: Include examples of how you've stayed ahead of digital trends and contributed to thought leadership in your previous roles. This could be through publications, speaking engagements, or innovative projects you've led.

How to prepare for a job interview at Better Placed Ltd - A Sunday Times Top 10 Employer!

✨Showcase Your Strategic Vision

As a candidate for the Head of Digital Marketing Strategy, it's crucial to demonstrate your ability to think strategically. Prepare examples of how you've shaped digital strategies in the past, particularly in search marketing, and be ready to discuss how you would approach the agency's goals.

✨Know the Latest Trends

Stay updated on the latest trends in digital marketing, especially in SEO and paid search. Be prepared to discuss recent developments and how they could impact the agency's strategy. This shows your commitment to innovation and your ability to bring fresh ideas to the table.

✨Demonstrate Leadership Skills

Highlight your experience in leading teams and mentoring future leaders. Share specific examples of how you've fostered a culture of accountability and innovation within your previous teams, as this is key for the role.

✨Engage with C-Suite Scenarios

Since the role involves working closely with senior clients, practice articulating your thoughts clearly and confidently. Prepare to discuss how you've successfully engaged with C-suite stakeholders in the past, focusing on how you translated business objectives into measurable digital solutions.

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