Head of Digital Marketing Strategy (Search)

Head of Digital Marketing Strategy (Search)

Manchester Full-Time 43200 - 72000 £ / year (est.) Home office (partial)
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At a Glance

  • Tasks: Lead digital marketing strategies focusing on SEO and paid search to boost client engagement.
  • Company: Join a leading digital agency known for innovation and measurable results across diverse brands.
  • Benefits: Enjoy a dynamic work environment with opportunities for mentorship and professional growth.
  • Why this job: Shape the future of digital marketing while collaborating with ambitious brands and inspiring teams.
  • Qualifications: 8+ years in digital marketing, strong search strategy experience, and proven client leadership skills required.
  • Other info: This role offers a chance to drive thought leadership and contribute to new business initiatives.

The predicted salary is between 43200 - 72000 £ per year.

We are proud to be partnering exclusively with a leading digital agency renowned for driving innovation and measurable results for their clients. With a diverse portfolio of ambitious brands, they blend creativity with performance to deliver digital strategies that work. As they continue to grow, they are looking to strengthen their senior leadership team with the appointment of a Head of Digital Strategy (Search) — a pivotal hire for the next phase of their journey.

This is a rare opportunity for a strategic leader with deep expertise in digital marketing and a particular strength in search (SEO, paid search, and beyond). You will play a critical role in shaping the agency’s strategic direction, working closely with clients and internal teams to craft and lead performance-driven digital strategies that elevate brand visibility, customer engagement, and ROI.

Key Responsibilities
  • Lead the agency’s search strategy across SEO, paid search, and integrated performance marketing initiatives.
  • Act as a strategic partner to senior clients, translating business objectives into smart, measurable digital solutions.
  • Collaborate with heads of department to deliver joined-up thinking across the digital ecosystem.
  • Mentor and lead a high-performing team, nurturing future leaders and fostering a culture of innovation and accountability.
  • Stay ahead of digital trends, bringing fresh thinking and insight to evolve their service offering.
  • Drive thought leadership and contribute to new business efforts through pitch strategy and delivery.
About You
  • 8+ years’ experience in digital marketing, with a strong emphasis on search strategy and senior-level client leadership.
  • Proven success in a digital agency or consultancy environment, with a strong grasp of commercial drivers and client growth.
  • Confident and credible with C-suite stakeholders, with the ability to challenge and inspire in equal measure.
  • Visionary thinker with a hands-on approach to problem-solving and strategy execution.
  • Data-literate and results-oriented, with a track record of delivering measurable business impact.
  • Inspirational team leader with a collaborative spirit and a commitment to excellence.
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Contact Detail:

Better Placed Ltd - A Sunday Times Top 10 Employer! Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Head of Digital Marketing Strategy (Search)

✨Tip Number 1

Network with professionals in the digital marketing space, especially those who have experience in search strategy. Attend industry events or webinars to connect with potential colleagues and clients, as personal connections can often lead to job opportunities.

✨Tip Number 2

Stay updated on the latest trends and changes in digital marketing, particularly in SEO and paid search. Follow industry leaders on social media and subscribe to relevant newsletters to ensure you can speak knowledgeably about current strategies during interviews.

✨Tip Number 3

Prepare to discuss specific case studies from your past experiences where you've successfully led search strategies. Highlight measurable outcomes and how your leadership contributed to those successes, as this will demonstrate your capability to drive results.

✨Tip Number 4

Showcase your thought leadership by sharing insights or articles related to digital marketing strategies on platforms like LinkedIn. This not only builds your personal brand but also positions you as a knowledgeable candidate who is passionate about the field.

We think you need these skills to ace Head of Digital Marketing Strategy (Search)

Digital Marketing Expertise
Search Engine Optimisation (SEO)
Paid Search Management
Performance Marketing
Strategic Leadership
Client Relationship Management
Data Analysis and Interpretation
Team Mentorship and Development
Commercial Acumen
Thought Leadership
Trend Analysis
Creative Problem-Solving
Collaboration and Teamwork
Results-Driven Mindset

Some tips for your application 🫡

Tailor Your CV: Make sure your CV highlights your extensive experience in digital marketing, particularly in search strategy. Use specific examples of past successes to demonstrate your ability to drive measurable results.

Craft a Compelling Cover Letter: In your cover letter, express your passion for digital marketing and your vision for the role. Discuss how your leadership style aligns with the agency's culture and how you can contribute to their growth.

Showcase Relevant Achievements: Include quantifiable achievements related to SEO and paid search in your application. This could be metrics like increased ROI, improved search rankings, or successful campaigns that showcase your strategic thinking.

Research the Agency: Familiarise yourself with the agency's portfolio and recent projects. Mention specific brands or campaigns in your application to show your genuine interest and understanding of their work.

How to prepare for a job interview at Better Placed Ltd - A Sunday Times Top 10 Employer!

✨Showcase Your Strategic Vision

As a Head of Digital Marketing Strategy, it's crucial to demonstrate your ability to think strategically. Prepare examples of how you've shaped digital strategies in the past, particularly in search marketing. Be ready to discuss how you align these strategies with business objectives.

✨Know the Latest Trends

Stay ahead of the curve by being well-versed in the latest digital marketing trends, especially in SEO and paid search. During the interview, share insights on recent developments in the industry and how they could impact the agency's approach.

✨Demonstrate Leadership Skills

Highlight your experience in mentoring and leading teams. Be prepared to discuss specific instances where you've nurtured talent or fostered a culture of innovation within your team. This will show that you're not just a strategist but also an inspiring leader.

✨Engage with C-Suite Scenarios

Since you'll be working closely with senior clients, practice articulating your ideas confidently to C-suite stakeholders. Prepare to discuss how you've successfully challenged and inspired clients in previous roles, showcasing your credibility and strategic partnership skills.

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