Head of CRM (West Yorkshire)

We are delighted to be partnering with a fast-growing e-commerce business in their search for a Head of CRM.

Our client has doubled their sales in two years thanks to serious digital investment.

They are a hugely customer focused business and are introducing cutting edge technology and building a dynamic team to further improve online experience.

Key to their continues success is the appointment of a Head of CRM to lead the charge on all customer communications and loyalty.

The Role:

• Manage and nurture a happy and high performing CRM team who have a clear vision for the future and a “can do” attitude,
• Own and manage segmentation and personalisation of customer communications at all touchpoints in their journey to drive conversion, retention and loyalty
• Own and manage personalisation and recognition through all customer communications channels
• Collaborate with internal departments to create a best-in-class experience for customers
• Work closely with the data and analytics teams to inform CRM decision making
• Take ownership of testing and reporting on KPIs
• Keep a keen eye on the latest MarTech and industry news to ensure the brand are at the forefront of CRM innovation
• Drive forward the approach to data capture to provide actionable CRM insight

The Person

• Highly commercial with KPIs at the forefront of all thinking (LTV, basket / browse abandon rate etc)
• Proven experience leading and growing a high performing CRM team within an ecommerce environment
• Able to liaise and influence key senior stakeholders
• A commercial and data driven marketer who is able to think creatively

For much more information please apply immediately