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- Tasks: Lead a dynamic CRM team to enhance customer communications and loyalty.
- Company: Join a fast-growing e-commerce business that has doubled sales through digital innovation.
- Benefits: Enjoy a collaborative work environment with opportunities for professional growth and cutting-edge technology.
- Why this job: Be at the forefront of CRM innovation and make a real impact on customer experience.
- Qualifications: Proven experience in leading CRM teams within e-commerce; strong commercial and data-driven mindset required.
- Other info: This role offers the chance to influence key stakeholders and drive actionable insights.
The predicted salary is between 43200 - 72000 £ per year.
We are delighted to be partnering with a fast-growing e-commerce business in their search for a Head of CRM. Our client has doubled their sales in two years thanks to serious digital investment. They are a hugely customer focused business and are introducing cutting edge technology and building a dynamic team to further improve online experience. Key to their continued success is the appointment of a Head of CRM to lead the charge on all customer communications and loyalty.
The Role:
- Manage and nurture a happy and high performing CRM team who have a clear vision for the future and a “can do” attitude.
- Own and manage segmentation and personalisation of customer communications at all touchpoints in their journey to drive conversion, retention and loyalty.
- Own and manage personalisation and recognition through all customer communications channels.
- Collaborate with internal departments to create a best-in-class experience for customers.
- Work closely with the data and analytics teams to inform CRM decision making.
- Take ownership of testing and reporting on KPIs.
- Keep a keen eye on the latest MarTech and industry news to ensure the brand is at the forefront of CRM innovation.
- Drive forward the approach to data capture to provide actionable CRM insight.
The Person:
- Highly commercial with KPIs at the forefront of all thinking (LTV, basket / browse abandon rate etc).
- Proven experience leading and growing a high performing CRM team within an ecommerce environment.
- Able to liaise and influence key senior stakeholders.
- A commercial and data driven marketer who is able to think creatively.
For much more information please apply immediately.
Head of CRM employer: Better Placed Ltd - A Sunday Times Top 10 Employer!
Contact Detail:
Better Placed Ltd - A Sunday Times Top 10 Employer! Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of CRM
✨Tip Number 1
Familiarise yourself with the latest trends in CRM and MarTech. Being knowledgeable about cutting-edge technologies and strategies will not only help you stand out but also demonstrate your commitment to driving innovation within the role.
✨Tip Number 2
Network with professionals in the e-commerce and CRM sectors. Attend industry events or join relevant online communities to connect with others who can provide insights or even referrals that could enhance your application.
✨Tip Number 3
Prepare to discuss specific KPIs you've managed in previous roles. Highlighting your experience with metrics like LTV and conversion rates will show that you have a data-driven mindset, which is crucial for this position.
✨Tip Number 4
Demonstrate your leadership skills by sharing examples of how you've successfully managed and developed teams in the past. This will reassure the hiring team that you can nurture a high-performing CRM team aligned with their vision.
We think you need these skills to ace Head of CRM
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in CRM, particularly within e-commerce. Emphasise your achievements related to KPIs like customer retention and conversion rates, as these are crucial for the role.
Craft a Compelling Cover Letter: In your cover letter, express your passion for customer relationship management and how your skills align with the company's goals. Mention specific examples of how you've successfully led CRM teams and improved customer experiences.
Showcase Your Data Skills: Since the role requires a strong focus on data-driven decision making, include examples of how you've used data analytics to inform CRM strategies. Highlight any tools or technologies you are familiar with that relate to MarTech.
Research the Company: Familiarise yourself with the company's recent achievements and their approach to customer engagement. This will help you tailor your application and demonstrate your genuine interest in contributing to their success.
How to prepare for a job interview at Better Placed Ltd - A Sunday Times Top 10 Employer!
✨Showcase Your Leadership Skills
As a Head of CRM, you'll need to manage and nurture a high-performing team. Be prepared to discuss your leadership style and provide examples of how you've successfully led teams in the past, particularly in an e-commerce environment.
✨Demonstrate Data-Driven Decision Making
Since the role requires a strong focus on KPIs and data analytics, come equipped with examples of how you've used data to inform your CRM strategies. Highlight specific metrics you've improved and the impact on customer retention and loyalty.
✨Understand the Latest MarTech Trends
Stay updated on the latest marketing technology and industry news. During the interview, mention any recent innovations you've implemented or are excited about, showing that you can keep the brand at the forefront of CRM innovation.
✨Prepare for Stakeholder Engagement
The ability to liaise and influence senior stakeholders is crucial. Think of instances where you've successfully collaborated with other departments to enhance customer experience, and be ready to discuss how you would approach this in the new role.
