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- Tasks: Lead the Ecommerce strategy, optimise site performance, and drive user engagement.
- Company: Dynamic retail business with a £150+ million turnover and a collaborative culture.
- Benefits: Competitive salary, flexible working hours, and opportunities for professional growth.
- Why this job: Make a real impact on ecommerce performance and customer satisfaction in a thriving company.
- Qualifications: Strong analytical skills, team management experience, and a background in digital marketing.
- Other info: Join a supportive team and contribute to international growth and online revenue.
The predicted salary is between 42000 - 84000 £ per year.
Senior Ecommerce Lead
Greater Leeds
Hybrid 3 days in 2 WFH
Flexible working hours
£60,000 + Package
- Our client is a £150+ million turnover, multi-site retail business. Private equity back.
- This is a new Senior Ecommerce Trading role, reporting to the Marketing Director.
- Talented in-house teams across Brand, Social Media & Content, Ecommerce, Trade and CRO, CRM and Digital & Performance.
- Agency support for their Media and TV campaigns. Year-round TV campaigns
Key responsibilities:
- Own and drive the Ecommerce Trading strategy forward, ensuring its usability and customer satisfaction.
- Analyse and optimise site performance using various data sources including customer data, site metrics, marketing and competitor research – making recommendations to drive performance.
- Overseeing a comprehensive CRO plan to inform website development and improve metrics (in house support).
- Drive commercial performance and user engagement across the company’s mobile app, using data insights and optimization strategies to improve outcomes.
- Leverage web analytics tools and internal reporting systems to gain a deep understanding of user behaviour, enabling the development of strategies to enhance the customer journey and website performance.
- Regularly review the performance of key landing pages, implementing improvements to drive higher engagement and conversion rates.
- Deliver actionable insights to cross-functional teams, helping to improve category conversion, customer engagement, and overall sales effectiveness based on data-driven analysis. (Merchandising, Buying, Product and Digital)
- Plan and optimize product merchandising in alignment with marketing campaigns, promotions, seasonal trends to enhance commercial performance.
- Oversee product availability and lifecycle on the website, collaborating closely with buying and merchandising teams to optimize stock performance and sell-through rates.
- Support international growth by enhancing product visibility and performance on third-party partner websites and marketplaces.
- Lead and monitor core website performance metrics (such as conversion rate, bounce rate, average order value, exit rates, and traffic trends), sharing insights with key stakeholders and driving initiatives to improve outcomes.
- Contribute to overall business growth by supporting strategies aimed at achieving year-on-year improvements in online revenue and profitability.
- Manage a team responsible for uploading and presenting products on the website, ensuring accurate representation, high-quality content, and performance-focused merchandising.
The ideal candidate will have the following skills and experiences:
- Highly analytical and numerate and proficient in excel and Google Analytic
- Proven ability to manage and develop a team, promoting ownership and accountability
- Have a proven track record in driving site optimisation working closely with a senior management team
- Ability to interpret data and use metrics like conversion rates and sales performance to inform decisions
- Ideally experience working closely with wider Digital and SEO teams, gained experience in their digital marketing strategies.
- Basic knowledge of web development and UX/UI principles.
- Experience with A/B testing and personalisation tools
- Good commercial awareness
Ecommerce Lead employer: Better Placed Ltd - A Sunday Times Top 10 Employer!
Contact Detail:
Better Placed Ltd - A Sunday Times Top 10 Employer! Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Ecommerce Lead
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your achievements and projects. This is a great way to demonstrate your expertise in ecommerce and data analysis to potential employers.
✨Tip Number 3
Prepare for interviews by researching the company and its competitors. Be ready to discuss how you can drive their ecommerce strategy forward and improve site performance based on your insights.
✨Tip Number 4
Apply through our website! We make it easy for you to find roles that match your skills. Plus, it shows you're genuinely interested in joining our team and helps us keep track of your application.
We think you need these skills to ace Ecommerce Lead
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Ecommerce Lead. Highlight your experience with site optimisation, data analysis, and team management. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about ecommerce and how you can drive our strategy forward. Be sure to mention any relevant achievements that showcase your analytical skills.
Showcase Your Analytical Skills: Since this role is all about data, make sure to include specific examples of how you've used analytics tools to improve site performance. We love numbers, so don't shy away from sharing metrics that demonstrate your impact!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates. Plus, we love seeing candidates who take that extra step!
How to prepare for a job interview at Better Placed Ltd - A Sunday Times Top 10 Employer!
✨Know Your Numbers
As an Ecommerce Lead, you'll need to be highly analytical. Brush up on key metrics like conversion rates, bounce rates, and average order value. Be ready to discuss how you've used data to drive performance in previous roles.
✨Showcase Your Team Leadership Skills
This role involves managing a team, so be prepared to share examples of how you've developed and motivated your team in the past. Highlight any strategies you've implemented to promote ownership and accountability among team members.
✨Understand the Customer Journey
Familiarise yourself with the customer journey and how it relates to ecommerce. Be ready to discuss how you've used insights from web analytics tools to enhance user experience and drive engagement on websites.
✨Stay Ahead of Trends
The ecommerce landscape is always changing, so demonstrate your awareness of current trends and best practices. Discuss any experience you have with A/B testing, personalisation tools, or working with digital marketing strategies to show you're proactive in optimising site performance.
