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For Companies At a Glance
- Tasks: Analyse digital performance and provide actionable insights to enhance marketing strategies.
- Company: Join a top-rated company in the finance sector, known for its supportive culture.
- Benefits: Enjoy hybrid working, competitive salary, and opportunities for personal growth.
- Why this job: Make a real impact from day one and improve customer experiences.
- Qualifications: Degree in a quantitative field; experience with programming and data visualisation tools required.
- Other info: Be part of a dynamic team that values your ideas and contributions.
The predicted salary is between 27000 - 33000 £ per year.
Job Description
Digital Performance Analyst
Location: Leeds (Hybrid: 2 days in office, 3 days WFH)
Salary: c£32,000–£38,000 (depending on experience)
About the Role:
We’re looking for a talented Digital Performance Analyst to join a dynamic and growing team in the finance sector. You’ll play a key role in helping the marketing department understand the effectiveness of digital channels through quantitative data analysis and qualitative insight. Your work will contribute to the delivery of marketing initiatives and ensure outputs meet internal client needs.
What You’ll Do
- Provide performance MI and insights, offering actionable recommendations.
- Conduct deep-dive analysis into customer behaviour across digital channels and identify ways to improve efficiency and effectiveness.
- Use market research, internal data, and external products to deliver thought-leading insights that enhance marketing segmentation.
- Provide Marketing MI and create insight through customer experience platforms tailored to project and customer needs.
- Deliver insight into changes within the customer base through internal and external data sources.
What We’re Looking For
- Degree in a quantitative discipline with significant coursework in statistics, econometrics, or a related field.
- Experience with numerical programming (Python, R, SAS) and database programming (SQL Server, Azure SQL, SAS).
- Experience using customer feedback tools (e.g., Rant & Rave, Medallia).
- Strong critical thinking skills, intellectual curiosity, and the ability to navigate ambiguity.
- Experience in data visualisation (e.g., PowerBI).
Why Join?
You’ll be part of a supportive, high-performing team in a company recognised as one of the best places to work in the UK. You’ll have the opportunity to make a real impact, contribute your ideas from day one, and help improve the lives of millions of customers.
Apply Now
If you’re ready to use your analytical skills to drive insight and influence marketing strategy, we’d love to hear from you.
Digital Performance Analyst employer: Better Placed Ltd - A Sunday Times Top 10 Employer!
Contact Detail:
Better Placed Ltd - A Sunday Times Top 10 Employer! Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Performance Analyst
✨Tip Number 1
Familiarise yourself with the latest trends in digital marketing analytics. Understanding current tools and methodologies will not only help you in interviews but also demonstrate your passion for the field.
✨Tip Number 2
Network with professionals in the finance sector, especially those working in digital performance roles. Attend industry events or webinars to make connections that could lead to referrals or insider information about the role.
✨Tip Number 3
Brush up on your programming skills, particularly in Python, R, and SQL. Consider working on personal projects or contributing to open-source projects to showcase your abilities and practical experience.
✨Tip Number 4
Prepare to discuss specific examples of how you've used data analysis to drive business decisions. Having concrete cases ready will help you stand out during interviews and show your potential impact on the team.
We think you need these skills to ace Digital Performance Analyst
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience and skills that align with the Digital Performance Analyst role. Emphasise your quantitative discipline degree, programming skills, and any experience with data visualisation tools.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for data analysis and how your skills can contribute to the marketing department's success. Mention specific examples of past projects where you provided actionable insights.
Highlight Technical Skills: Clearly outline your experience with numerical programming languages like Python or R, and database programming such as SQL. This is crucial for demonstrating your capability in handling the analytical aspects of the role.
Showcase Critical Thinking: In your application, provide examples of how you've used critical thinking to solve complex problems or navigate ambiguity in previous roles. This will help illustrate your fit for the position.
How to prepare for a job interview at Better Placed Ltd - A Sunday Times Top 10 Employer!
✨Showcase Your Analytical Skills
As a Digital Performance Analyst, your ability to analyse data is crucial. Be prepared to discuss specific examples of how you've used data analysis in previous roles, particularly with tools like Python or SQL. Highlight any projects where your insights led to actionable recommendations.
✨Demonstrate Your Understanding of Digital Channels
Familiarise yourself with various digital marketing channels and their metrics. During the interview, be ready to explain how you would assess the effectiveness of these channels and suggest improvements based on your analysis.
✨Prepare for Technical Questions
Expect questions that test your technical knowledge, especially regarding programming languages and data visualisation tools. Brush up on your skills in Python, R, SQL, and PowerBI, and be ready to discuss how you've applied them in real-world scenarios.
✨Exhibit Strong Communication Skills
As you'll be providing insights to the marketing team, it's essential to communicate complex data findings clearly. Practice explaining your analytical processes and results in a way that's easy to understand, focusing on how your insights can drive marketing strategies.
