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- Tasks: Drive engagement and enhance website performance through data-driven digital strategies.
- Company: Join Better Placed Ltd, a Sunday Times Top 10 Employer, known for its supportive culture.
- Benefits: Enjoy hybrid working, competitive salary, and a bonus scheme.
- Why this job: Shape digital marketing efforts in a purpose-driven business while making an impact.
- Qualifications: Experience in B2B digital marketing, strong SEO knowledge, and confident communication skills required.
- Other info: Passion for sustainability is a bonus!
The predicted salary is between 28800 - 43200 £ per year.
Location: Harrogate or Leeds (Hybrid, 2-3 days in the office)
Are you a digital marketing specialist looking to take ownership of a brand’s online presence? We’re looking for a Digital Marketing Executive to drive engagement, enhance website performance, and support sales through data-driven digital strategies.
Key Responsibilities:
- Website & SEO: Manage and improve website performance, ensuring content is optimised for SEO and aligned with brand messaging. Report on website analytics and suggest data-driven improvements.
- LinkedIn Strategy & Engagement: Grow and enhance the company's LinkedIn presence by increasing engagement, expanding the following, and managing community interactions.
- Content & Campaigns: Work closely with the Marketing Director to develop impactful digital content, including paid campaigns, landing pages, and email marketing initiatives.
- Client Communications: Collaborate with the Engagement Manager to support client communications and assist in executing targeted paid content strategies.
- Data & Reporting: Monitor and report on key digital marketing metrics to continuously refine and optimise strategies.
What We’re Looking For:
- Experience in B2B digital marketing, ideally within sustainability, SaaS, or professional services.
- Strong knowledge of SEO, website analytics, LinkedIn strategy, and content marketing.
- Ability to interpret and report on digital marketing data to inform decision-making.
- Confident communicator with a proactive approach to driving engagement and brand growth.
- Passion for sustainability would be a bonus!
What’s in It for You?
- Competitive salary and bonus scheme.
- Hybrid working (2-3 days per week in Leeds or Harrogate).
- The opportunity to shape and lead digital marketing efforts within a growing, purpose-driven business.
If you’re a results-driven digital marketer looking for your next challenge, we’d love to hear from you!
Seniority level: Associate
Employment type: Full-time
Job function: Marketing
Industries: IT Services and IT Consulting
Digital Marketing Executive employer: Better Placed Ltd - A Sunday Times Top 10 Employer!
Contact Detail:
Better Placed Ltd - A Sunday Times Top 10 Employer! Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Executive
✨Tip Number 1
Familiarise yourself with the latest trends in B2B digital marketing, especially within sustainability and SaaS sectors. This knowledge will not only help you during interviews but also demonstrate your genuine interest in the industry.
✨Tip Number 2
Engage with Better Placed Ltd on LinkedIn before applying. Comment on their posts or share relevant content to showcase your understanding of their brand and your proactive approach to digital engagement.
✨Tip Number 3
Prepare to discuss specific examples of how you've improved website performance or SEO in previous roles. Having data-driven results at your fingertips will impress the hiring team and show your capability.
✨Tip Number 4
Network with current or former employees of Better Placed Ltd to gain insights into their company culture and expectations for the Digital Marketing Executive role. This can provide you with valuable information to tailor your approach.
We think you need these skills to ace Digital Marketing Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in B2B digital marketing, particularly in areas like SEO, website analytics, and LinkedIn strategy. Use specific examples to demonstrate your skills and achievements.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for digital marketing and sustainability. Explain why you are interested in the role at Better Placed Ltd and how your background aligns with their needs.
Showcase Data-Driven Success: In your application, include examples of how you've used data to drive marketing decisions. Highlight any metrics or results that demonstrate your ability to enhance website performance and engagement.
Research the Company: Familiarise yourself with Better Placed Ltd's values and recent projects. Mention any specific initiatives or campaigns they have undertaken that resonate with you in your application to show genuine interest.
How to prepare for a job interview at Better Placed Ltd - A Sunday Times Top 10 Employer!
✨Showcase Your Digital Marketing Knowledge
Be prepared to discuss your experience in B2B digital marketing, especially if you have worked in sustainability or SaaS. Highlight specific campaigns you've managed and the results achieved, as this will demonstrate your capability to drive engagement and enhance brand presence.
✨Demonstrate SEO Expertise
Since the role involves managing website performance and SEO, come equipped with examples of how you've optimised content for search engines in the past. Discuss any tools you’ve used for analytics and how you’ve applied data-driven insights to improve website performance.
✨Engagement Strategies on LinkedIn
Prepare to talk about your strategies for growing a company's LinkedIn presence. Share any successful tactics you've implemented to increase engagement and expand followings, as well as how you manage community interactions effectively.
✨Communicate Your Passion for Sustainability
If you have a passion for sustainability, make sure to express it during the interview. Companies like Better Placed Ltd value candidates who align with their purpose-driven mission, so sharing your enthusiasm can set you apart from other candidates.
