Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead CRM strategies to enhance customer engagement and boost sales.
- Company: Join a top online retail business focused on accessibility and innovation.
- Benefits: Enjoy a full-time role with opportunities for growth and collaboration.
- Why this job: Be part of a dynamic team driving impactful customer experiences in a fast-growing company.
- Qualifications: Experience in retail, ecommerce, or D2C is essential; familiarity with Braze is a plus.
- Other info: This role offers a chance to shape customer journeys and work with creative minds.
The predicted salary is between 36000 - 60000 £ per year.
Get AI-powered advice on this job and more exclusive features.
Direct message the job poster from Better Placed Ltd – A Sunday Times Top 10 Employer!
Alison Livesey Director – Better Placed Recruitment and bpesearch
Digital and Ecommerce Recruitment at Better Placed and bpesearch
Our client is a fast growing ecommerce brand, offering quality products to their customers. They are ambitious, high growth and scaling both in the UK and internationally.
They are seeking an experienced data-driven CRM Manager to join the inhouse team, reporting into the Head of CRM, to help drive CRM initiatives at a pivotal time for the business. The ideal candidate will be responsible for developing and implementing data-driven strategies to enhance customer engagement, retention, and loyalty across multiple channels including email, SMS, web push and direct mail, as well as supporting the development and optimisation of their loyalty program.
The role:
- CRM Strategy Execution: Implement comprehensive CRM strategies to deepen customer relationships and drive loyalty, using an always-on test and learn approach.
- Campaign Management: Plan, manage, and deliver engaging, data-led campaigns across email, SMS, and other owned channels to enhance the customer journey, constantly testing new strategies and optimisations throughout the customer lifecycle.
- Customer Segmentation: Utilise data insights to segment customers effectively and tailor communications to various audience segments.
- Performance Analysis: Analyse campaign performance metrics to optimise customer engagement and retention strategies.
- Customer Insight: Analyse customer behaviour to identify opportunities and take an always-on approach to optimisation.
- Collaboration: Work closely with marketing, e-commerce, and product teams to ensure CRM initiatives align with overall business goals.
- CRM Platform Management: Oversee the use of CRM platforms and tools to deliver sophisticated marketing solutions. Experience with Shopify, Bloomreach, Postscript preferable.
The Person:
- Proven CRM experience in an ecommerce environment.
- Expertise in customer segmentation, lifecycle marketing, and loyalty programs.
- Strong analytical skills with a results-oriented mindset.
For much more information please apply immediately.
Seniority level
- Mid-Senior level
Employment type
- Full-time
Job function
- Marketing and Advertising
- Retail
#J-18808-Ljbffr
CRM Manager employer: Better Placed Ltd - A Sunday Times Top 10 Employer!
Contact Detail:
Better Placed Ltd - A Sunday Times Top 10 Employer! Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Manager
✨Tip Number 1
Familiarise yourself with Braze, as it's a key tool for this role. Consider taking an online course or watching tutorials to understand its features and how to leverage them for effective CRM strategies.
✨Tip Number 2
Showcase your experience in retail and eCommerce by preparing specific examples of successful campaigns you've managed. Be ready to discuss how you drove acquisition and retention in previous roles.
✨Tip Number 3
Network with professionals in the CRM and marketing space. Attend industry events or webinars to connect with others who might provide insights or referrals that could help you land the job.
✨Tip Number 4
Research the company’s brand values and recent campaigns. Tailor your discussions during interviews to reflect how your skills and experiences align with their mission and goals.
We think you need these skills to ace CRM Manager
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities of a CRM Manager. Familiarise yourself with key terms like customer acquisition, retention strategies, and email marketing to tailor your application effectively.
Highlight Relevant Experience: In your CV and cover letter, emphasise your experience in retail, ecommerce, or D2C environments. Provide specific examples of how you've driven acquisition and retention in previous roles, particularly using tools like Braze.
Showcase Your Skills: Detail your skills in data analysis and reporting, especially in relation to CRM campaigns. Mention any experience you have with A/B testing, audience segmentation, and personalisation techniques to demonstrate your capability.
Craft a Compelling Cover Letter: Write a cover letter that not only outlines your qualifications but also conveys your passion for customer relationship management. Make sure to connect your values with those of the company, showing that you're a great cultural fit.
How to prepare for a job interview at Better Placed Ltd - A Sunday Times Top 10 Employer!
✨Know Your CRM Tools
Familiarise yourself with Braze and other CRM tools mentioned in the job description. Be prepared to discuss how you've used these platforms in previous roles to drive customer engagement and retention.
✨Showcase Your Data Skills
Highlight your experience with data analysis and reporting. Be ready to explain how you've used audience personas and data segmentation to create targeted campaigns that resonate with customers.
✨Prepare for Collaboration Questions
Since the role involves working closely with various teams, think of examples where you've successfully collaborated with marketing, creative, or content teams. This will demonstrate your ability to align CRM strategies with broader business goals.
✨Demonstrate Your Campaign Success
Come prepared with specific examples of successful email and SMS campaigns you've managed. Discuss the strategies you employed, the results achieved, and any A/B testing you conducted to optimise performance.
