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- Tasks: Support CRM channels and optimise customer journeys in a hands-on role.
- Company: Join a rapidly growing Home Interiors brand with a strong online presence.
- Benefits: Enjoy fully remote work, a collaborative culture, and opportunities for growth.
- Why this job: Be part of an exciting brand transformation with significant investment and a dynamic team.
- Qualifications: 3+ years in CRM, experience with eCRM, and creative campaign delivery required.
- Other info: Immediate start on a 3-6 month contract; ideal for those passionate about marketing.
The predicted salary is between 30000 - 42000 £ per year.
Get AI-powered advice on this job and more exclusive features.
- We’re really pleased to be supporting this client on their latest hire, CRM Specialist, reporting into their Head of CRM.
- Initially this role is on a FTC basis, 3-6 months. Ideally looking for an immediate start.
- This is a fully remote role.
This is a really exciting Home Interiors brand – stores and ecommerce. UK Markets.
An established brand that has been through significant growth in the past 5 years.
Multi-million turnover brand. Private Equity backed which makes this moment for them the best time to join – with so much investment being put into the brand and marketing team.
Some impressive hires across the Marketing & Digital team from C Suit/ Head of to Manager. Creating a fantastic working culture, a real collaborative team that has huge success as a remote business. Head office if you prefer to be in the office.
In this role, you’ll support the performance of the CRM channels: email, DM, SMS and Push, whilst supporting new automated customer experience and journeys.
Supporting in the build (template) and design of the assets, supporting the Head of pushing segmentation and automation strategies. A hands on role.
Key responsibilities for this role include:
- Support the brands overall CRM strategy, tracking it’s performance and keeping CRM as a key channel as part of the overall digital strategy.
- Ensure the database is segmented effectively for targeted campaigns.
- Optimise the retention strategy for the brand, building customer loyalty.
- Support on the creative and content of the email campaigns, and CRM campaigns.
- Report on CRM campaign success and improvements and strategic aims. Communicating findings to senior stakeholders within the business
What I am looking for:
- Extensive experience within CRM, including eCRM and core acquisition automation programmes.
- 3 years+ within CRM, working on a number of different ESP is ideal.
- Creative campaign delivery and content
- Knowledge of customer segmentation.
- Experience within with data, data in separate teams to create a single customer view.
Seniority level
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Seniority level
Mid-Senior level
Employment type
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Employment type
Contract
Job function
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Job function
Marketing and Advertising
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Industries
Retail, Retail Furniture and Home Furnishings, and Marketing Services
Referrals increase your chances of interviewing at Better Placed Ltd – A Sunday Times Top 10 Employer! by 2x
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CRM Executive employer: Better Placed Ltd - A Sunday Times Top 10 Employer!
Contact Detail:
Better Placed Ltd - A Sunday Times Top 10 Employer! Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Executive
✨Tip Number 1
Familiarise yourself with the latest CRM tools and platforms that are popular in the industry. Being well-versed in these technologies will not only boost your confidence but also demonstrate your commitment to staying current in the field.
✨Tip Number 2
Network with professionals in the CRM space, especially those who have experience in the home interiors or retail sectors. Engaging with them on platforms like LinkedIn can provide you with valuable insights and potentially lead to referrals.
✨Tip Number 3
Prepare to discuss specific examples of successful CRM campaigns you've managed in the past. Highlighting your hands-on experience with segmentation and automation strategies will make you stand out during interviews.
✨Tip Number 4
Stay updated on the latest trends in customer loyalty and retention strategies. Showing that you understand the importance of these elements in a brand's overall strategy will resonate well with the hiring team.
We think you need these skills to ace CRM Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your extensive experience in CRM, particularly focusing on eCRM and acquisition automation programmes. Use specific examples that demonstrate your creative campaign delivery and knowledge of customer segmentation.
Craft a Compelling Cover Letter: In your cover letter, express your enthusiasm for the role and the brand. Mention how your skills align with their needs, especially in optimising retention strategies and supporting CRM campaigns. Be sure to convey your understanding of the company's growth and investment in marketing.
Showcase Relevant Achievements: When detailing your experience, include quantifiable achievements related to CRM performance, such as successful campaign metrics or improvements in customer loyalty. This will help demonstrate your impact in previous roles.
Prepare for Potential Questions: Think about potential interview questions related to CRM strategies and your experience with data segmentation. Prepare thoughtful responses that showcase your expertise and how you can contribute to the company's goals.
How to prepare for a job interview at Better Placed Ltd - A Sunday Times Top 10 Employer!
✨Showcase Your CRM Experience
Make sure to highlight your extensive experience in CRM during the interview. Discuss specific projects you've worked on, particularly those involving eCRM and automation programmes, as this role requires a solid background in these areas.
✨Demonstrate Creativity
Since the role involves supporting creative campaigns, be prepared to share examples of successful campaigns you've delivered. Talk about your approach to content creation and how you ensure it resonates with the target audience.
✨Understand Customer Segmentation
Familiarise yourself with customer segmentation strategies before the interview. Be ready to discuss how you've effectively segmented databases for targeted campaigns in the past and the impact it had on campaign performance.
✨Prepare for Data-Driven Discussions
As the role involves working with data to create a single customer view, brush up on your data analysis skills. Be prepared to discuss how you've used data to optimise retention strategies and report on campaign success.
