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For Companies At a Glance
- Tasks: Support CRM channels like email, SMS, and push notifications to enhance customer experience.
- Company: Join a rapidly growing consumer brand backed by private equity, known for its innovation.
- Benefits: Enjoy a competitive salary, growth opportunities, and a creative work environment.
- Why this job: Be part of a brand's exciting growth journey and make a real impact on customer loyalty.
- Qualifications: 2-3 years in CRM with experience in eCRM, campaign delivery, and customer segmentation.
- Other info: This role is pivotal in shaping the brand's digital strategy and customer engagement.
The predicted salary is between 24000 - 36000 £ per year.
£30,000 + Package
Chester
We’re really pleased to be supporting this client on their latest hire. This is a really exciting consumer brand, authentically themselves, innovative and creative. An established brand that has been through incredible growth, doubling in size year on year. Multi-million turnover brand. Private Equity backed which makes this moment for them the best time to join – with so much investment being put into the brand and marketing team.
In this role, you’ll support the performance of the CRM channels: email, DM, SMS and Push, whilst supporting new automated customer experience and journeys. CRM here is valued! It’s at the heart of their growth strategy, seeing investment in technology and desired ESP.
Key responsibilities for this role include:
- Support the brand's overall CRM strategy, tracking its performance and keeping CRM as a key channel as part of the overall digital strategy.
- Ensure the database is segmented effectively for targeted campaigns.
- Optimise the retention strategy for the brand, building customer loyalty.
- Support on the creative and content of the email campaigns and CRM campaigns.
- Report on CRM campaign success and improvements and strategic aims, communicating findings to senior stakeholders within the business.
What I am looking for:
- Extensive experience within CRM, including eCRM and core acquisition automation programmes.
- 2/3 years within CRM, working on a number of different ESP is ideal.
- Creative campaign delivery and content.
- Knowledge of customer segmentation.
- Experience with data, collaborating with separate teams to create a single customer view.
Locations
CRM Executive employer: Better Placed Ltd - A Sunday Times Top 10 Employer!
Contact Detail:
Better Placed Ltd - A Sunday Times Top 10 Employer! Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Executive
✨Tip Number 1
Familiarise yourself with the latest CRM tools and technologies. Since this role involves supporting automated customer experiences, having hands-on experience with popular ESPs will give you an edge. Make sure to highlight any relevant software skills during your discussions.
✨Tip Number 2
Showcase your understanding of customer segmentation strategies. Be prepared to discuss how you've effectively segmented databases in past roles to drive targeted campaigns. This will demonstrate your ability to optimise retention strategies for the brand.
✨Tip Number 3
Prepare examples of successful CRM campaigns you've worked on. Being able to articulate the creative processes behind these campaigns, as well as their outcomes, will illustrate your capability in delivering impactful content that aligns with the brand's growth strategy.
✨Tip Number 4
Engage with the brand's current CRM efforts. Research their existing campaigns and be ready to discuss potential improvements or new ideas. This shows your genuine interest in the role and your proactive approach to contributing to their success.
We think you need these skills to ace CRM Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in CRM, especially any work with eCRM and acquisition automation programmes. Use specific examples that demonstrate your skills in customer segmentation and campaign delivery.
Craft a Compelling Cover Letter: In your cover letter, express your enthusiasm for the brand and its growth strategy. Mention how your background aligns with their needs, particularly in optimising retention strategies and supporting creative campaigns.
Showcase Relevant Experience: When detailing your previous roles, focus on your achievements in CRM. Include metrics or results from past campaigns to illustrate your impact, such as improved customer loyalty or successful email campaign performance.
Highlight Communication Skills: Since the role involves reporting to senior stakeholders, emphasise your ability to communicate findings effectively. Provide examples of how you've presented data or insights in previous positions to influence decision-making.
How to prepare for a job interview at Better Placed Ltd - A Sunday Times Top 10 Employer!
✨Showcase Your CRM Experience
Make sure to highlight your extensive experience in CRM during the interview. Discuss specific projects you've worked on, particularly those involving eCRM and acquisition automation programmes, as this will demonstrate your suitability for the role.
✨Demonstrate Your Creative Side
Since the role involves supporting creative campaigns, be prepared to share examples of successful email or CRM campaigns you've contributed to. Discuss your role in the creative process and how you ensured the content resonated with the target audience.
✨Understand Customer Segmentation
Familiarise yourself with customer segmentation strategies before the interview. Be ready to explain how you've effectively segmented databases for targeted campaigns in the past, as this is a key responsibility in the role.
✨Prepare for Data-Driven Discussions
As the role requires reporting on CRM campaign success, brush up on your data analysis skills. Be prepared to discuss how you've used data to inform your strategies and communicate findings to senior stakeholders.
