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- Tasks: Lead CRM initiatives and develop engaging multi-channel campaigns.
- Company: Join Better Placed Ltd, a dynamic player in Financial Services.
- Benefits: Enjoy hybrid working with 2 days in the office and 3 days WFH.
- Why this job: Make a real impact while collaborating with a talented team and cutting-edge technology.
- Qualifications: Experience in multi-channel CRM campaigns and strong data literacy required.
- Other info: This is a temporary role for 12 months, starting ASAP.
The predicted salary is between 36000 - 60000 £ per year.
Managing Consultant – Services at Better Placed Ltd
Location: West Yorkshire – hybrid working: 2 days in the office, 3 days WFH
Are you an experienced CRM professional looking for an opportunity to make an impact? We’re seeking a skilled individual to join a Financial Services business on a temporary basis to cover some urgent CRM projects. This is an exciting opportunity to lead key CRM initiatives and drive engagement across the customer base.
Key Responsibilities:
- Evolve the Member Engagement Programme by developing multi-channel, multi-step campaigns that deliver personalised, triggered communications.
- Collaborate with Adobe (MarTech provider) and the internal Marketing Automation team to design and implement best-in-class customer communication journeys.
- Deliver ongoing CRM communications across both print and digital channels, supported by the existing campaign teams.
What We’re Looking For:
- Significant experience in developing and executing multi-channel CRM campaigns.
- Strong data literacy with a solid understanding of targeting, segmentation, and performance measurement.
- A background in Financial Services or a regulated environment is essential.
- Availability to start ASAP and commit to a 12 month project.
Why Join Us?
This is an excellent chance to contribute to an ambitious agenda, working with a talented team and leading-edge technology to create exceptional customer experiences.
If you’re ready to bring your expertise to this exciting interim role, we’d love to hear from you!
Seniority level
Mid-Senior level
Employment type
Contract
Job function
Marketing
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CRM Campaign Manager employer: Better Placed Ltd - A Sunday Times Top 10 Employer!
Contact Detail:
Better Placed Ltd - A Sunday Times Top 10 Employer! Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Campaign Manager
✨Tip Number 1
Familiarise yourself with the latest trends in CRM, especially within the Financial Services sector. This will not only help you understand the role better but also allow you to speak confidently about how you can contribute to their specific needs during any discussions.
✨Tip Number 2
Network with professionals in the CRM and Financial Services fields. Attend relevant webinars or local meetups to connect with others who might have insights into the company or the role, which could give you an edge when applying.
✨Tip Number 3
Prepare to discuss your experience with multi-channel campaigns in detail. Think of specific examples where you've successfully implemented strategies that align with the responsibilities mentioned in the job description, as this will demonstrate your capability.
✨Tip Number 4
Research Adobe's MarTech solutions and how they integrate with CRM strategies. Being knowledgeable about the tools they use will show your commitment and readiness to hit the ground running in this role.
We think you need these skills to ace CRM Campaign Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in developing and executing multi-channel CRM campaigns. Use specific examples that demonstrate your data literacy and understanding of targeting and segmentation.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for CRM and your ability to drive engagement. Mention your background in Financial Services and how it aligns with the company's needs.
Highlight Relevant Skills: In your application, emphasise skills that are crucial for the role, such as collaboration with MarTech providers and experience in delivering communications across print and digital channels.
Showcase Your Availability: Clearly state your availability to start ASAP and your commitment to the 12-month project. This will reassure the employer of your readiness to jump into the role.
How to prepare for a job interview at Better Placed Ltd - A Sunday Times Top 10 Employer!
✨Showcase Your CRM Expertise
Be prepared to discuss your previous experience with multi-channel CRM campaigns. Highlight specific projects where you successfully developed and executed strategies that improved customer engagement.
✨Demonstrate Data Literacy
Since strong data literacy is crucial for this role, come ready to explain how you've used data for targeting and segmentation in past campaigns. Be specific about the tools and metrics you utilised to measure performance.
✨Familiarise Yourself with Financial Services
Given the importance of a background in Financial Services, brush up on industry-specific regulations and challenges. This will help you articulate how your skills can be applied effectively in this sector.
✨Prepare Questions About Collaboration
As the role involves working closely with Adobe and internal teams, think of insightful questions about collaboration processes. This shows your interest in teamwork and understanding of the MarTech landscape.
