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- Tasks: Lead exciting brand projects and manage multi-channel campaigns.
- Company: Join a heritage brand with a loyal customer base and fresh vision.
- Benefits: Enjoy a hybrid work model and a competitive salary package.
- Why this job: Be part of a dynamic team driving brand engagement and innovation.
- Qualifications: Experience in brand management and strong communication skills required.
- Other info: Opportunity to manage a growing team and influence brand strategy.
The predicted salary is between 36000 - 60000 £ per year.
We’re really pleased to be supporting this client on their latest and most critical hire, Brand Manager. A heritage brand, totally secure with an extremely loyal customer base, now moving through a period of investment bringing about a fresh outlook on the brand, engagement with its customers and a unique way of working.
You’ll support the Head of Marketing on all things Brand, with a big brand project to be launched at the end of this year. You’ll also be responsible for the multichannel campaign calendar, working with the internal team/external agency to coordinate the delivery. So I’m looking for someone who finds enjoyment in big brand projects/any re-brand experience, as well as continued brand engagement and build via campaign/comms.
Key responsibilities include:
- Assisting in the continued development of Brand Marketing strategy, reporting into the Marketing Director (Brand), ensuring brand consistency across channel
- Support in the coordination and delivery of Multi-Channel campaigns/Campaign Calendar, from initial briefing through to final sign off – including checking and coordinating amends
- Multi-Channel campaigns across ATL (Advertising), Social Media and Content, Email and Web
- Tracking of KPI’s including campaign measurement and brand metrics
- Direct line management of a growing team, split by channel leads
- Budget management.
Key Skills & Attributes:
- Previous experience in a similar role with a proven track record in brand & communications
- Team player with excellent inter-personal and communication skills
- Strong stakeholder management skills and ability to influence others
- Ability to work in a fast paced and consistently evolving environment, managing multiple projects
- Proven ability to manage and develop a team, promoting ownership and accountability.
Brand Manager employer: Better Placed Ltd - A Sunday Times Top 10 Employer!
Contact Detail:
Better Placed Ltd - A Sunday Times Top 10 Employer! Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Manager
✨Tip Number 1
Familiarise yourself with the brand's history and values. Understanding what makes this heritage brand unique will help you align your vision with theirs during interviews.
✨Tip Number 2
Showcase your experience with multi-channel campaigns. Be ready to discuss specific projects where you've successfully coordinated various channels, as this is a key responsibility of the role.
✨Tip Number 3
Prepare examples of how you've managed teams in the past. Highlight your leadership style and how you've promoted ownership and accountability among team members.
✨Tip Number 4
Research current trends in brand marketing and be prepared to discuss how you would apply these trends to enhance the brand's engagement with its customers.
We think you need these skills to ace Brand Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in brand management and communications. Focus on your achievements in previous roles, especially those related to multi-channel campaigns and team management.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for brand management and your understanding of the company's heritage. Mention specific projects or experiences that align with the job description, particularly any re-branding initiatives you've been involved in.
Highlight Key Skills: In your application, emphasise your interpersonal skills, stakeholder management abilities, and experience in fast-paced environments. Use examples to demonstrate how you've successfully managed multiple projects and developed teams.
Showcase Campaign Experience: Detail your experience with multi-channel campaigns, including any metrics or KPIs you tracked. This will show your ability to measure success and adapt strategies based on performance, which is crucial for this role.
How to prepare for a job interview at Better Placed Ltd - A Sunday Times Top 10 Employer!
✨Showcase Your Brand Experience
Make sure to highlight your previous experience in brand management, especially any re-branding projects you've been involved in. Be prepared to discuss specific campaigns you've worked on and the impact they had on brand engagement.
✨Demonstrate Your Campaign Coordination Skills
Since the role involves managing multi-channel campaigns, be ready to talk about how you've successfully coordinated similar projects in the past. Discuss your approach to ensuring brand consistency across different channels and how you handle feedback and amendments.
✨Emphasise Team Leadership Abilities
As this position includes direct line management of a growing team, share examples of how you've developed and managed teams in the past. Highlight your leadership style and how you promote ownership and accountability among team members.
✨Prepare for Stakeholder Management Questions
Expect questions about your experience with stakeholder management. Be ready to provide examples of how you've influenced others and navigated complex relationships to achieve brand objectives.
