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- Tasks: Lead CRM strategies to boost customer loyalty and retention across global markets.
- Company: Join a fast-growing ecommerce brand making waves in the UK and beyond.
- Benefits: Enjoy a full-time role with opportunities for professional growth and development.
- Why this job: Be part of a dynamic team shaping customer experiences and driving brand success.
- Qualifications: Experience in CRM within ecommerce; data-driven mindset and strong technical skills required.
- Other info: Opportunity to mentor junior team members and manage exciting projects.
The predicted salary is between 36000 - 60000 £ per year.
3 days ago Be among the first 25 applicants
We are partnering with a high growth ecommerce brand in their search for a Senior CRM Manager.
Our client is a quickly scaling consumer brand who has taken the UK market by storm and is now reaching into international markets with their growing number of high quality and sought after products.
Reporting to the Head of CRM, the successful candidate will develop and implement customer-first strategies to enhance loyalty, retention, and LTV globally.
The Role
- Take ownership of both UK and International CRM strategy across all customer touch-points
- Manage customer comms across all parts of their journey – email, push, and SMS
- Partner with colleagues in data and insights to understand the customer and their buying behaviours to improve AOV and LTV
- Report back on CRM activity to the wider team, giving actionable insight to inform future campaigns
- Work with colleagues in creative to ensure all templates are optimised to improve CRM performance in line with business KPIs
- Manage and develop the AB testing program to ensure optimisation at all customer touchpoints
- Develop junior members of the CRM team
The Person
- Proven experience in CRM in a fast-paced ecommerce environment. International experience would be advantageous
- A data-driven mind with strong technical CRM skills (Bloomreach / Klaviyo)
- Highly organised and enjoys managing multiple projects at once
For more information please apply ASAP.
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Marketing and Advertising
Industries
Retail
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Senior CRM Manager employer: Better Placed Ltd - A Sunday Times Top 10 Employer in 2023!
Contact Detail:
Better Placed Ltd - A Sunday Times Top 10 Employer in 2023! Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior CRM Manager
✨Tip Number 1
Make sure to showcase your experience in CRM within fast-paced ecommerce environments. Highlight specific projects where you've successfully implemented customer-first strategies that led to increased loyalty and retention.
✨Tip Number 2
Familiarize yourself with the tools mentioned in the job description, like Bloomreach and Klaviyo. If you have experience with these platforms, be ready to discuss how you've used them to drive CRM performance.
✨Tip Number 3
Prepare examples of how you've managed multiple projects simultaneously. This role requires strong organizational skills, so demonstrating your ability to juggle various tasks will set you apart.
✨Tip Number 4
Since the role involves working with data and insights, brush up on your analytical skills. Be prepared to discuss how you've used data to inform CRM strategies and improve customer lifetime value.
We think you need these skills to ace Senior CRM Manager
Some tips for your application 🫡
Understand the Role: Make sure to thoroughly read the job description for the Senior CRM Manager position. Highlight key responsibilities and required skills, such as experience in a fast-paced ecommerce environment and data-driven decision-making.
Tailor Your CV: Customize your CV to reflect your relevant experience in CRM, particularly in ecommerce. Emphasize any international experience and your technical skills with tools like Bloomreach or Klaviyo.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for customer-first strategies and your ability to manage multiple projects. Mention specific examples of how you've improved customer loyalty and retention in previous roles.
Highlight Data-Driven Achievements: In both your CV and cover letter, include quantifiable achievements that demonstrate your data-driven mindset. For instance, mention any successful campaigns you managed that resulted in increased AOV or LTV.
How to prepare for a job interview at Better Placed Ltd - A Sunday Times Top 10 Employer in 2023!
✨Showcase Your CRM Expertise
Be prepared to discuss your previous experience in CRM, especially in fast-paced ecommerce environments. Highlight specific strategies you've implemented that improved customer loyalty and retention.
✨Demonstrate Data-Driven Decision Making
Since the role requires a data-driven mindset, come equipped with examples of how you've used data analytics tools like Bloomreach or Klaviyo to inform your CRM strategies and improve key metrics.
✨Prepare for Scenario-Based Questions
Expect questions that assess your problem-solving skills. Think about scenarios where you had to manage multiple projects simultaneously and how you prioritized tasks to achieve successful outcomes.
✨Emphasize Team Collaboration
The role involves working closely with various teams. Be ready to share experiences where you collaborated with creative or data teams to enhance CRM performance and drive business KPIs.
