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- Tasks: Lead brand strategy and drive growth for an iconic retail brand.
- Company: Join a Sunday Times Top 10 Employer known for quality and exceptional customer experience.
- Benefits: Enjoy hybrid work options and be part of a positive company culture.
- Why this job: Be at the forefront of brand development and international expansion in a dynamic environment.
- Qualifications: Strong marketing experience, especially in brand building and multi-channel campaigns required.
- Other info: Ideal for those passionate about customer experience and brand management.
The predicted salary is between 43200 - 72000 £ per year.
Direct message the job poster from Better Placed Ltd – A Sunday Times Top 10 Employer in 2023!
Manager: Marketing | Digital | Ecommerce | Analytics | Product. North & Midlands
Senior Brand Manager
Retail
West Midlands. Hybrid (WFH)
The Brand:
- Iconic brand name, developed over the past 50+ years. £ Multi-Million turnover.
- Uniquely themselves. They have stayed true to their core brand identity to stand the test of time and become market leaders.
- Huge international expansion.
- Growth firmly on the agenda including expanding their product and service offering, further international growth and new brand acquisition.
- Excellent reputation for quality and exceptional customer experience. Keeping customers at the centre of everything they do and deliver.
- Fantastic reputation from employees. Known for their positive culture.
Key responsibilities include:
- Managing the ongoing development of the brand and brand strategy, continuing to drive growth, brand performance and the overall position in the market.
- Developing the brand proposition and creating frameworks for the business to roll out.
- Monitor brands performance against agreed targets and report accordingly.
- Coordinate with the internal digital, creative and data team for the delivery of the multi-channel / through the line campaign & communications for the brand.
- Understand customer behaviour, market trends and competitors (supported by their in house insights team) to influence key decisions made about the brand.
- Manage external brand communications including POS, PR, and Digital. Key events and promotions.
Skills & Experiences:
- Strong Marketing/Brand experience, brand concept and strategy as well as campaign coordination.
- Ideally experienced in hospitality/leisure with some food & drink experience.
- A strong background in brand building.
- Experience coordinating multi-channel campaigns – PR, Digital, Marketing, Print, Content, ATL, TTL etc.
- Plenty of experience in a customer centric environment as this role has a real focus on customer experience.
- Excellent communications and stakeholder management experience.
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Advertising, Marketing, and Strategy/Planning
Industries
Retail, Travel Arrangements, and Marketing Services
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Senior Brand Manager employer: Better Placed Ltd - A Sunday Times Top 10 Employer in 2023!
Contact Detail:
Better Placed Ltd - A Sunday Times Top 10 Employer in 2023! Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Brand Manager
✨Tip Number 1
Make sure to familiarize yourself with the brand's history and core values. Understanding what has made them a market leader for over 50 years will help you align your vision with theirs during discussions.
✨Tip Number 2
Research their recent campaigns and product launches. Being able to discuss these in detail will show your genuine interest in the brand and your ability to contribute to future initiatives.
✨Tip Number 3
Network with current or former employees on platforms like LinkedIn. They can provide insights into the company culture and expectations, which can be invaluable during your conversations.
✨Tip Number 4
Prepare to discuss how you can enhance customer experience through innovative brand strategies. This role emphasizes customer-centricity, so showcasing your ideas will set you apart.
We think you need these skills to ace Senior Brand Manager
Some tips for your application 🫡
Understand the Brand: Dive deep into the brand's history and values. Familiarize yourself with their core identity and how they have maintained it over the years. This will help you align your application with their vision.
Highlight Relevant Experience: Emphasize your strong marketing and brand experience, particularly in hospitality or leisure sectors. Showcase specific examples of successful multi-channel campaigns you've coordinated.
Showcase Customer-Centric Approach: Demonstrate your understanding of customer behavior and how it influences brand strategy. Provide examples of how you've previously prioritized customer experience in your work.
Tailor Your Communication: Craft your application to reflect excellent communication skills. Use clear, concise language and ensure that your stakeholder management experience is evident throughout your CV and cover letter.
How to prepare for a job interview at Better Placed Ltd - A Sunday Times Top 10 Employer in 2023!
✨Know the Brand Inside Out
Before your interview, make sure you thoroughly research the brand's history, values, and recent developments. Understanding their core identity and how they have maintained it over the years will show your genuine interest and alignment with their mission.
✨Showcase Your Campaign Experience
Be prepared to discuss specific multi-channel campaigns you've coordinated in the past. Highlight your role in these projects, the strategies you implemented, and the results achieved. This will demonstrate your hands-on experience and ability to drive brand performance.
✨Emphasize Customer-Centric Strategies
Since the role focuses heavily on customer experience, come equipped with examples of how you've successfully put customers at the center of your marketing strategies. Discuss how you’ve used insights to influence brand decisions and improve customer engagement.
✨Prepare for Stakeholder Management Questions
Expect questions about your experience in managing stakeholders. Be ready to share examples of how you've effectively communicated and collaborated with different teams, especially in a cross-functional environment, to achieve brand goals.
