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For Companies At a Glance
- Tasks: Lead marketing teams and craft strategies for growth in a dynamic ecommerce environment.
- Company: Join a beloved ecommerce brand that's scaling rapidly in the UK and internationally.
- Benefits: Enjoy a competitive salary, a multi-million budget to manage, and opportunities for team development.
- Why this job: Be part of a high-growth company where your strategic vision can make a real impact.
- Qualifications: Proven experience managing large marketing budgets and blending media campaigns with performance marketing.
- Other info: This role requires a hands-on leader ready to mentor a lean, ambitious team.
The predicted salary is between 43200 - 72000 £ per year.
Get AI-powered advice on this job and more exclusive features.
We are delighted to be partnering with this much-loved ecommerce brand in their search for a Marketing Director.
They are ambitious, high growth, and scaling both in the UK and internationally, offering quality products to their customers.
They are searching for a Marketing Director to lead teams across Digital, Brand, Creative, and Ecommerce, driving strategic growth and profitability.
The successful candidate will own the full marketing P&L with responsibility for a £multi-million marketing budget.
The Role:
- Craft and implement a comprehensive marketing strategy, blending a data-driven performance marketing focus with above-the-line campaigns.
- Manage the full marketing P&L, overseeing a £multi-million budget to ensure profitability and delivery of ROAS targets.
- Build, mentor, and develop a high-performing team across brand, creative, performance marketing, and ecommerce.
- Develop marketing strategies for the launch of new products, ensuring they align with overall business goals.
- Introduce and execute effective above-the-line campaigns to complement digital efforts and build brand awareness.
- Partner with the NPD, E-commerce, Operations, and Product teams to ensure seamless execution of campaigns and alignment on product launches.
- Leverage analytics to measure performance, optimise campaigns, and report key insights to the executive team.
The Person:
- Proven experience in owning significant marketing budgets in an ecommerce environment.
- Experience in blending successful above-the-line media campaigns with performance marketing.
- A strategic leader who is happy to be hands-on. This is a lean team, and everyone has a “roll up your sleeves” attitude.
Seniority Level
Director
Employment Type
Full-time
Job Function
Marketing and Advertising
Industries
Retail
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Marketing Director employer: Better Placed Ltd - A Sunday Times Top 10 Employer in 2023!
Contact Detail:
Better Placed Ltd - A Sunday Times Top 10 Employer in 2023! Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Director
✨Tip Number 1
Familiarize yourself with the latest trends in ecommerce marketing. Understanding how to blend above-the-line campaigns with performance marketing will be crucial for this role, so stay updated on successful case studies and innovative strategies.
✨Tip Number 2
Network with professionals in the ecommerce space. Attend industry events or webinars where you can connect with other marketing leaders. This can provide insights into best practices and may even lead to referrals.
✨Tip Number 3
Prepare to discuss your experience managing large marketing budgets. Be ready to share specific examples of how you've driven profitability and achieved ROAS targets in previous roles, as this will be a key focus in the interview.
✨Tip Number 4
Showcase your leadership skills by highlighting instances where you've built and mentored high-performing teams. The company is looking for someone who can inspire and develop talent, so be prepared to discuss your approach to team management.
We think you need these skills to ace Marketing Director
Some tips for your application 🫡
Understand the Role: Take the time to thoroughly understand the responsibilities and expectations of the Marketing Director position. Familiarize yourself with the company's goals, values, and current marketing strategies to tailor your application effectively.
Highlight Relevant Experience: In your CV and cover letter, emphasize your proven experience in managing significant marketing budgets, particularly in an ecommerce environment. Provide specific examples of successful campaigns you've led that blend above-the-line media with performance marketing.
Showcase Leadership Skills: Demonstrate your ability to build and mentor high-performing teams. Include examples of how you've developed talent and fostered a collaborative environment in previous roles, as this is crucial for the position.
Craft a Compelling Cover Letter: Write a tailored cover letter that outlines your strategic vision for the role. Discuss how you would approach crafting and implementing a comprehensive marketing strategy, and how you plan to leverage analytics to drive performance and profitability.
How to prepare for a job interview at Better Placed Ltd - A Sunday Times Top 10 Employer in 2023!
✨Showcase Your Strategic Vision
As a Marketing Director, it's crucial to demonstrate your ability to craft and implement comprehensive marketing strategies. Be prepared to discuss specific examples of how you've successfully blended data-driven performance marketing with above-the-line campaigns in previous roles.
✨Discuss Budget Management Experience
Since you'll be managing a multi-million pound marketing budget, come ready to talk about your experience with significant marketing budgets. Highlight how you've ensured profitability and met ROAS targets in past positions.
✨Emphasize Team Leadership Skills
This role requires building and mentoring a high-performing team. Share your experiences in developing talent and fostering a collaborative environment, especially in lean teams where everyone needs to be hands-on.
✨Prepare for Cross-Department Collaboration
You'll need to partner with various teams like NPD, E-commerce, and Operations. Be ready to provide examples of how you've successfully collaborated across departments to ensure seamless execution of marketing campaigns and product launches.
