At a Glance
- Tasks: Lead exciting marketing campaigns and engage with stakeholders to drive business growth.
- Company: Join a dynamic consultancy that values collaboration and innovation in delivering high-value solutions.
- Benefits: Enjoy hybrid work flexibility and be part of a culture that promotes personal growth and teamwork.
- Why this job: This role offers hands-on experience in a fast-paced environment with opportunities for impactful contributions.
- Qualifications: Experience in B2B marketing, especially in consultancy, with strong skills in ABM and lead generation.
- Other info: Ideal for proactive individuals ready to take ownership and adapt to changing priorities.
The predicted salary is between 40000 - 66000 £ per year.
Salary: £50,000 – £55,000 per annum
Location: Hybrid – one day a week in Manchester (HQ\’s in the city centre), with occasional travel to London (circa once a month depending on business needs)
Are you a versatile and proactive Marketing Manager with a passion for stakeholder engagement, lead generation, and driving impactful marketing initiatives? Join a dynamic, people-focused consultancy that specialises in delivering high-value solutions through strong client relationships and expert insights.
About the Business:
Our client is a relationship-driven consultancy business that prides itself on working collaboratively with clients to achieve measurable results. Operating at the intersection of strategy and execution, the company provides tailored consultancy services across various industries. With a culture that values innovation, teamwork, and accountability, they are committed to empowering their people and clients alike.
About the Role:
We are seeking a Marketing Manager on a 12 month FTC to execute comprehensive marketing plans, blending Account-Based Marketing (ABM) strategies with proposition development to support business growth. This is a hands-on role where you’ll work closely with internal and external stakeholders to deliver results across various channels.
Key Responsibilities:
- Execute integrated marketing campaigns to enhance brand visibility and generate leads.
- Develop and manage ABM strategies, tailoring content to target specific audiences.
- Create and optimize marketing materials for events, social media (including LinkedIn), and paid advertising.
- Partner with teams to support consultancy services through effective stakeholder engagement.
- Analyse campaign performance and refine approaches for maximum impact.
- Contribute to proposition development and process improvement initiatives.
What We’re Looking For:
- Proven experience in B2B marketing, ideally within consultancy or professional services.
- Expertise in ABM, lead generation, and campaign management.
- Strong stakeholder management skills with a focus on building lasting relationships.
- Global marketing experience would be highly desirable.
- Practical knowledge of LinkedIn, paid advertising, and digital marketing tools.
- A \”can-do\” attitude and the ability to adapt to evolving priorities.
Benefits:
- Hybrid working model with flexibility
- Opportunity to contribute to a relationship-focused organisation with a collaborative culture.
- Be part of a business that values innovation, client collaboration, and personal growth.
If you’re an immediately available (or working a short-notice period), good all-rounder who thrives in a fast-paced environment and enjoys taking ownership of marketing initiatives, we’d love to hear from you!
Marketing Campaign Manager - 12 Month FTC employer: Better Placed Ltd - A Sunday Times Top 10 Employer in 2023!
Contact Detail:
Better Placed Ltd - A Sunday Times Top 10 Employer in 2023! Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Campaign Manager - 12 Month FTC
✨Tip Number 1
Familiarize yourself with Account-Based Marketing (ABM) strategies, as this role heavily focuses on them. Research successful ABM campaigns in the consultancy sector to understand what works and how you can apply similar tactics.
✨Tip Number 2
Leverage LinkedIn to connect with professionals in the consultancy field. Engage with their content and share your insights to build your personal brand and demonstrate your expertise in B2B marketing.
✨Tip Number 3
Prepare to discuss your experience with lead generation and stakeholder management in detail. Think of specific examples where you've successfully built relationships and driven results through marketing initiatives.
✨Tip Number 4
Stay updated on the latest trends in digital marketing and paid advertising. Being knowledgeable about current tools and techniques will show that you're proactive and ready to contribute from day one.
We think you need these skills to ace Marketing Campaign Manager - 12 Month FTC
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in B2B marketing, particularly within consultancy or professional services. Emphasize your expertise in ABM and lead generation to align with the job requirements.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for stakeholder engagement and your proactive approach to marketing initiatives. Use specific examples from your past experiences to demonstrate how you can contribute to the company's goals.
Highlight Relevant Skills: In your application, clearly outline your skills in campaign management, digital marketing tools, and stakeholder management. Mention any global marketing experience and your familiarity with platforms like LinkedIn and paid advertising.
Showcase Your Adaptability: Given the fast-paced nature of the role, include examples that illustrate your 'can-do' attitude and ability to adapt to changing priorities. This will help convey that you are a good fit for the dynamic environment of the consultancy.
How to prepare for a job interview at Better Placed Ltd - A Sunday Times Top 10 Employer in 2023!
✨Showcase Your B2B Marketing Experience
Be prepared to discuss your previous roles in B2B marketing, especially within consultancy or professional services. Highlight specific campaigns you've managed and the results achieved to demonstrate your expertise.
✨Emphasize Stakeholder Engagement Skills
Since the role requires strong stakeholder management, think of examples where you've successfully built relationships with clients or internal teams. Share how these relationships contributed to successful marketing initiatives.
✨Demonstrate Knowledge of ABM Strategies
Familiarize yourself with Account-Based Marketing strategies and be ready to discuss how you've implemented them in past roles. Provide examples of how you tailored content for specific audiences to drive engagement.
✨Prepare for Questions on Campaign Performance
Expect questions about how you analyze campaign performance. Be ready to explain the metrics you use to measure success and how you've refined your approaches based on data insights.