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For Companies At a Glance
- Tasks: Create innovative PR campaigns and build strong media relationships.
- Company: Award-winning PR agency with a dynamic and fast-paced environment.
- Benefits: Opportunities for career progression and creative freedom.
- Why this job: Join a passionate team and make an impact in the PR world.
- Qualifications: B2B PR experience and outstanding copywriting skills required.
- Other info: Onsite work 3-4 days a week, perfect for collaborative spirits.
The predicted salary is between 28800 - 43200 £ per year.
Our client is an award winning PR Agency, they are now looking for an Account Executive with previous agency experience to join their growing team. You will work on campaign planning and client service, working closely with the PR & Digital teams to deliver integrated PR that performs across press, social and digital platforms. This would suit someone who is a strong communicator, passionate about all things PR and thrives within a fast-paced environment. There is opportunity to progress into a more senior position as the company grows.
Key responsibilities
- Devise media strategies with a creative approach and digital emphasis
- Generate interesting story angles to secure coverage
- Serve media to the highest possible standard on behalf of clients
- Nurture and build relationships with media, industry associations, partners and influencers
- Distribute materials to target media using contacts, as well as media databases
- Sell-in PR stories to target media, including national and broadcast media; identify opportunities to cross-sell pitches to journalists on behalf of other clients
- Monitor and evaluate PR campaigns. Report with confidence internally and to client
- Provide support in preparing new business proposals and attend pitch presentations with the team
Key skills and experience
- B2B PR experience in a busy agency environment
- Outstanding copywriting skills for press releases, articles and digital content
- Creative approach to campaigns, proactive in securing media placements and working with influencers and partners
- Strong understanding of social media platforms
- Advantageous Knowledge or understanding of online PR and securing links to high‐ranking media sites
- Experience of writing content with search in mind and/or working with SEO teams
Please note there is a requirement to be onsite 3-4 days a week.
Public Relations Account Executive in London employer: Better Days Recruitment
Contact Detail:
Better Days Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Public Relations Account Executive in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the PR industry. Attend events, join online forums, and don’t be shy about reaching out to potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best work in PR. Include press releases, campaign strategies, and any media coverage you've secured. This will give potential employers a taste of what you can bring to their team.
✨Tip Number 3
Prepare for interviews by researching the agency and its clients. Be ready to discuss how you can contribute to their campaigns and bring fresh ideas to the table. Tailor your responses to show you understand their unique approach to PR.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of opportunities waiting for you, and applying directly can sometimes give you an edge. Plus, it’s super easy to keep track of your applications all in one place!
We think you need these skills to ace Public Relations Account Executive in London
Some tips for your application 🫡
Show Off Your PR Passion: When you're writing your application, let your enthusiasm for PR shine through! Share specific examples of campaigns you've worked on and how they made an impact. We want to see that you’re not just looking for a job, but that you genuinely love what you do.
Tailor Your Application: Make sure to customise your CV and cover letter for this role. Highlight your B2B PR experience and any standout projects that align with the job description. We appreciate when candidates take the time to connect their skills to what we’re looking for!
Be Creative in Your Writing: As a PR professional, your copywriting skills are key! Use your application to showcase your ability to craft engaging content. Whether it’s a catchy opening line or a compelling story angle, we want to see your creativity in action.
Keep It Professional Yet Personal: While we love a friendly tone, remember to keep it professional. Balance your personality with professionalism in your application. This shows us you can communicate effectively, which is crucial in PR. And don’t forget to apply through our website!
How to prepare for a job interview at Better Days Recruitment
✨Know Your PR Stuff
Make sure you brush up on the latest trends in public relations, especially in B2B contexts. Familiarise yourself with successful campaigns and be ready to discuss how you can bring creative strategies to the table.
✨Showcase Your Copywriting Skills
Prepare a portfolio of your best press releases, articles, and digital content. During the interview, be ready to discuss your writing process and how you tailor your content for different media platforms.
✨Demonstrate Your Media Savvy
Research the agency's current clients and their media coverage. Be prepared to talk about how you would approach securing media placements and nurturing relationships with journalists and influencers.
✨Be Ready for Fast-Paced Questions
Since the role thrives in a fast-paced environment, practice answering questions quickly and confidently. Think of examples from your previous experience where you successfully managed multiple tasks or tight deadlines.
