Digital PR Manager

My award winning PR client is looking for a Digital PR Manager that has a passion for digital marketing to join their growing team.

They are a dynamic and vibrant team that have won multiple awards and commendations over recent years. This is a great time join them and get to work with some fantastic well known brands.

This is a new role for the company and the Digital PR Manager will drive awareness and engagement for clients across multiple sectors. If you thrive working in a small business environment and enjoy merging traditional PR with digital innovation, this is the role for you!

Key responsibilities:

PR and Content Strategy

Collaborate with the PR and content team to align campaigns across platforms and digital media outlets

Develop compelling content strategies that resonate with diverse audiences

Write and distribute press releases, thought leadership pieces, and blog content to drive engagement

Outreach and Digital PR

Identify and secure high-quality media placements and link-building opportunities

Build relationships with journalists, influencers, and key stakeholders to amplify brand visibility

Monitor and analyse outreach campaigns, providing actionable insights to enhance performance

Stay updated on trends, tools, and best practices in digital PR and outreach

Client Engagement and Management

Act as the primary point of contact for selected clients, ensuring exceptional service delivery

Provide strategic counsel to clients, helping them achieve their communications goals

Prepare reports and presentations to showcase campaign results and ROI

Team Leadership

Manage the Social Media Executive (new position currently recruiting for)

Inspire a culture of creativity, innovation, and excellence within the team

Key skills and experience:

Essential

Experience of working in a busy agency environment on B2B clients

Exceptional copywriting skills for press releases, digital content, and marketing materials

Proven ability to secure media placements and collaborate with influencers

Strong knowledge of digital media channels, including social media platforms, specifically LinkedIn and Meta

Knowledge of SEO and PPC best practices and their application in digital PR

Experience of email marketing management and using platforms such as Mailchimp confidently

Demonstrable track record of delivering ROI for digital marketing strategies

Desirable

Experience with paid social media campaigns and ad strategies

Working knowledge of WordPress or similar CMS platforms