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- Tasks: Create innovative media strategies and build strong relationships with clients and media.
- Company: Join an award-winning agency known for its supportive culture and inspiring clients.
- Benefits: Flexible working hours, part-time or full-time options, and a vibrant team environment.
- Why this job: Perfect for PR pros ready to elevate their career in a creative and dynamic setting.
- Qualifications: Strong PR experience in an agency, excellent copywriting skills, and social media savvy required.
- Other info: Open to mid to senior level candidates passionate about PR.
The predicted salary is between 36000 - 60000 £ per year.
Our award winning client is looking for a PR Account Manager who can lead smart media strategies, to join their team.
You’ll be the driving force behind media coverage, campaign planning and client service, working closely with the PR team to deliver integrated PR that performs across press, social and digital platforms.
This would suit someone who is a strong communicator, passionate about all things PR and thrives within a fast paced environment. There is opportunity to progress into a Senior position as the company grows.
Key responsibilities
- Devise media strategies with a creative approach and digital emphasis
- Generate interesting story angles to secure coverage
- Serve media to the highest possible standard on behalf of clients
- Nurture and build relationships with media, industry associations, partners and influencers
- Monitor the news agenda on a trade, regional and national level, ensuring reactive opportunities are seized and optimised on behalf of clients
- Distribute materials to target media using contacts, as well as media databases
- Sell‑in PR stories to target media, including national and broadcast media; identify opportunities to cross‑sell pitches to journalists on behalf of other clients
- Monitor and evaluate PR campaigns. Report with confidence internally and to client
- Provide support in preparing new business proposals and attend pitch presentations with the team
Key skills and experience
Essential
- B2B PR experience in a busy agency environment
- Outstanding copywriting skills for press releases, articles and digital content
- Creative approach to campaigns, proactive in securing media placements and working with influencers and partners
- Strong understanding of social media platforms
Advantageous
- Knowledge or understanding of online PR and securing links to high‑ranking media sites
- Experience of writing content with search in mind and / or working with SEO teams
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PR Account Manager employer: Better Days Recruitment Ltd
Contact Detail:
Better Days Recruitment Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land PR Account Manager
✨Tip Number 1
Network with professionals in the PR industry, especially those who have experience in agency environments. Attend industry events or webinars to connect with potential colleagues and clients, as personal connections can often lead to job opportunities.
✨Tip Number 2
Stay updated on the latest trends in PR and digital media. Follow relevant blogs, podcasts, and social media accounts to ensure you can speak knowledgeably about current practices during interviews and networking events.
✨Tip Number 3
Prepare a portfolio showcasing your best PR campaigns and writing samples. Highlight your creative strategies and successful media placements to demonstrate your expertise and passion for the field.
✨Tip Number 4
Research the company thoroughly before applying. Understand their clients, recent campaigns, and overall mission. Tailor your conversations and networking efforts to align with their values and showcase how you can contribute to their success.
We think you need these skills to ace PR Account Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your PR experience, especially in agency environments. Focus on your achievements and the specific skills mentioned in the job description, such as copywriting and media relations.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for PR and your creative approach to campaigns. Mention specific examples of how you've successfully secured media placements or built relationships with influencers.
Showcase Your Copywriting Skills: Include samples of your writing, such as press releases or articles, to demonstrate your outstanding copywriting abilities. This will give the employer a clear idea of your style and effectiveness.
Highlight Relevant Experience: In your application, emphasise any experience you have with social media platforms and online PR. If you've worked with SEO teams or have knowledge of securing links to high-ranking media sites, make sure to mention it.
How to prepare for a job interview at Better Days Recruitment Ltd
✨Showcase Your PR Experience
Be prepared to discuss your previous roles in detail, especially those within an agency environment. Highlight specific campaigns you've worked on, the strategies you devised, and the results achieved. This will demonstrate your capability and fit for the role.
✨Demonstrate Your Creativity
Since the role requires a creative approach to media strategies, come equipped with examples of innovative ideas you've implemented in past campaigns. Think about how you can present these ideas in a way that aligns with the company's values and client needs.
✨Know the Media Landscape
Research the current media landscape relevant to the organisation's clients. Be ready to discuss recent trends, potential story angles, and how you would leverage relationships with media contacts to secure coverage. This shows your proactive nature and industry knowledge.
✨Prepare for Scenario Questions
Expect questions that assess how you would handle specific PR scenarios, such as managing a crisis or pitching a story to a challenging journalist. Practising your responses to these types of questions can help you articulate your thought process and problem-solving skills effectively.
