Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead SEO strategy for North American markets and drive organic growth.
- Company: Join Better Collective, a fast-growing international iGaming company.
- Benefits: Competitive salary, hybrid work model, and wellness allowances.
- Why this job: Make a real impact in a dynamic environment with innovative projects.
- Qualifications: 2-4 years of SEO experience and strong technical skills required.
- Other info: Work in a friendly, international team with great career opportunities.
The predicted salary is between 36000 - 60000 £ per year.
Better Collective is looking for an SEO Manager to join our Paris team. In this strategic role, you will be the engine for our organic growth by leading the SEO strategy for our flagship websites in the North American markets (USA & Canada) within the iGaming sector. If you are a technical and strategic expert ready to take on a major international challenge, this role is for you.
Responsibilities
- Define and drive the complete SEO strategy (On-page, Off-page, Technical) tailored for the North American market.
- Build and execute an ambitious SEO roadmap, in close collaboration with Content Managers and the development team.
- Analyze North American SERPs, conduct market research, and run competitive benchmarks to identify growth opportunities.
- Lead site migrations and/or redesign projects, guaranteeing SEO performance throughout.
- Monitor and analyze performance (traffic, rankings, conversions) using our tools, and provide clear, actionable reporting to management.
Technical & Semantic Expertise
- Conduct in-depth technical audits (crawl, indexation, performance, logs) and prioritize corrective actions.
- Analyze link profiles (ours and competitors') to refine the netlinking strategy.
- Define relevant keyword and internal linking strategies for the US/Canada market.
- Establish a "Test & Learn" culture by formulating and testing SEO hypotheses to innovate constantly.
- Act as the go-to SEO expert for the North American market, sharing knowledge and best practices.
- Collaborate with developers to specify and implement technical optimization.
- Contribute to the continuous improvement of our global SEO process.
Qualifications
- Experience: 2-4 years of confirmed SEO experience with a strong technical focus.
- Language: Fluent English (C1 level or higher) to think, analyze, and communicate daily in an English-speaking market.
- Tools: Expert mastery of SEO tools (Semrush, Ahrefs, Google Search Console, GA4, crawlers like Screaming Frog, log analysis tools) and advanced proficiency in Excel/Google Sheets (pivot tables, complex analysis).
- Technical: Solid knowledge of HTML/CSS/JS and their impact on SEO; proven experience managing migrations and/or redesigns of high-traffic sites.
- Knowledge: Deep understanding of E-E-A-T concepts and their practical application, especially for YMYL topics.
- Strategy: Strategic vision for AI's impact on search (SGE, Generative AI) and how to adapt the SEO strategy accordingly; experience with Google Discover and/or Google Top Stories is a plus.
Personal Qualities
- Proactive & organized: Ability to manage multiple projects and priorities autonomously.
- Excellent communicator: Strong team player in an international context.
- Passionate: Genuine passion for SEO with ongoing monitoring of algorithm changes.
- Bonus: Knowledge of the iGaming sector or experience in highly competitive markets (US/UK).
What We Offer
- Competitive salary; Hybrid work model (up to 2 days/week remote after onboarding).
- Personal laptop (PC or Mac of your choice).
- 100% reimbursement of public transport costs.
- Wellness & cultural activities allowance (55€).
Work Environment
- International, dynamic, and friendly work environment with high responsibility and direct impact on performance.
- A culture of innovation and knowledge sharing.
Location
- Central Paris. This is an office-based role requiring regular on-site presence. Full-remote applications will not be considered.
About Better Collective
Better Collective is a fast-growing international company with a mission to offer an innovative, transparent, and secure iGaming experience. We are a dynamic and diverse workplace that fosters innovation and cooperation.
SEO Specialist Manager - North America market employer: Better Collective
Contact Detail:
Better Collective Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land SEO Specialist Manager - North America market
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a personal project or case study that highlights your SEO expertise. This not only demonstrates your capabilities but also gives you something tangible to discuss during interviews.
✨Tip Number 3
Prepare for interviews by researching the company’s current SEO performance and challenges. Bring insights and suggestions to the table; it shows you're proactive and genuinely interested in helping them grow.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who take that extra step to engage with us directly.
We think you need these skills to ace SEO Specialist Manager - North America market
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the SEO Specialist Manager role. Highlight your experience with SEO tools and strategies that align with our needs in the North American market.
Show Off Your Technical Skills: We love a candidate who can demonstrate their technical expertise! Include specific examples of how you've tackled technical SEO challenges, like site migrations or audits, in your application.
Be Clear and Concise: When writing your application, keep it straightforward. Use bullet points where possible to make your achievements stand out, and ensure your passion for SEO shines through!
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity.
How to prepare for a job interview at Better Collective
✨Know Your SEO Inside Out
Make sure you brush up on your technical SEO knowledge before the interview. Be ready to discuss your experience with tools like Semrush and Ahrefs, and how you've used them to drive organic growth in the North American market.
✨Showcase Your Strategic Thinking
Prepare to talk about your approach to building an SEO roadmap. Think of specific examples where you've defined and executed a strategy that led to measurable results, especially in competitive sectors like iGaming.
✨Be Ready for Technical Questions
Expect questions about HTML, CSS, and JavaScript, and how they impact SEO. Brush up on your knowledge of site migrations and redesigns, as these are crucial for the role. Have examples ready to demonstrate your expertise.
✨Demonstrate Your Passion for SEO
Let your enthusiasm for SEO shine through during the interview. Discuss how you stay updated with algorithm changes and trends, and share any personal projects or initiatives that showcase your commitment to the field.
